Jordi Haymerich, Main Partner of HAMILTON GLOBAL INTELLIGENCE, is interviewed by Pablo Tallón Ojeda for the SER chain from Catalonia, commenting on the name change in the brands.
If you wish to access the full article, entitled «When brands dare to change their names: Masterstroke or suicide?«, or listen to the interview, click on the following link:
Jordi Aymerich conducts an interview on Cadena SER
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