Strategic solutions for the development and growth of successful and sustainable brands within different areas of action.
We create segmentation solutions that are defined and described from any angle of consumer behavior, analyzing those targets appropriate for the strategy. We help define the decision axes of a category that identify which segments to attack to achieve different objectives, whether it is gaining market share, maximizing brand awareness and presence, or analyzing relational motivations with that category, with the ultimate objective of increasing the value or profit of the company.
- Segmentation for Growth and Buyer Persona
- Brand image, Positioning and Engineering
- Brand health tracking
- Pricing Strategy
Brand Action
We generate solutions for the different challenges that brands face in their daily lives. Helping them respond quickly and effectively to any tactical needs presented to them in today's ever-changing environment.
We specialize in different techniques and approaches such as Pricing (Willingness to pay) through Conjoint Analysis, decision-making techniques such as MaxDiff, as well as brand positioning reengineering techniques and communication analysis.
- Market Sizing
- Users & Attitudes (U&A)
- Willingness to pay (Conjoint Analysis, BPTO, Maxdiff)
- Marketing Mix Modeling
- Message recall /test
- Predictive Analytics
Customer Experience
- Customer Journey
- Huff Model
- Shopper research
- POS Analytics
- Customer Satisfaction & Loyalty
- NPS, Net Promoter Score
- KDA Drivers Analytics
Innovation & Insights
We offer solutions to delve into the deep thinking of consumers and their vital behavior that help us find relevant insights for the brand.
We focus on qualitative techniques such as ethnography, our digital platform LifeShare, as well as Design Thinking techniques for innovation processes. In addition, we specialize in the application of tools such as Jobs to be Done, Empathy Maps or LEAN and CANVAS methods to understand differential insights based on the business.
- Design Thinking
- Semiotic Analytics
- Ethnographic Immersion
- Jobs to be Done
Digital & Data Science
- Digital behavior
- App, e-commerce, social media analytics
- Predictive Modeling
- Smart and Big Data
- Supervised and unsupervised learning modeling
Purpose & Sustainability
We collaborate to create communication and innovation strategies with a direct impact and empowerment of brands and their relationship with society, environment, education, equality, health, justice, well-being, among others.
- Sustainability strategy
- Creating brand purpose
- Sustainable positioning
Global market research solutions
Specialists in exploring and knowing the consumer