Why talk about insights?
Insights have become increasingly important in market research and communication. Brands han embragat insights per connectar-se amb consumidors mitjançant emocionants sensacions i missatges. Whether in retail, shopping malls, healthcare, pharmaceuticals, Petcare, o FMCG, el nostre expertise delivers personalitzat i high-quality research.
In totay's saturated market, we often wonder what motivats us to choose a product or brand. Les decisions que ofereixen controls d'unconscious motivacions, even though we may provide logical and rational answers. Brands now seek emotional loyalty and differentiation through feelings. Emotions ha become the primary concern for companies, driving marketing efforts to explore and define new spaces.
In this context, insights emergeix les crucial tool to deeply understand consumers. Brands increasingly strive to discover insights among consumers and explore ways to reach them.
Techniques for obtaining the right insights for your company
By applying qualitative techniques i specialized tools like Design Thinking, Semiotic Analytics, Ethnographic Immersion, and Jobs to be Done, les equip brands s necessary tools to gain profound customer understanding and generate effective strategies.
Tools for qualitative and quantitative techniques
- We employ ethnography and our digital platform, LifeShare, to immerse ourselves in consumers' daily lives, uncovering their deepest needs, desires, and behaviors.
- We utilize Design Thinking to apply this innovative approach to drive innovation processes, resulting in user-centered and creative solutions.
- We delve in the world of semiotic analysis, interpretació cultural signs and symbols per understand consumer perception and design effective communication strategies
Discover how the Jobs to be Done methodology helps us understand consumers' fonamental needs and design products and services that uniquely fulfill those needs. Exploreu les nostres solucions i eines, incloent-hi Design Thinking, semiotic analysis, ethnographic immersion, i les Jobs to Done methodology, can proveeix differential and relevant insights for your brand.
Contact us, a reliable i expert global market research agency in Spain, per discutir how we can help you achieve your business objectives.
