Banking, finance and insurance
___________Optimal configuration of non-debt related life insurance
INITIAL SITUATION
Our client wanted to conduct a study that would define the optimal configuration of life insurance (not linked to loans) with the aim of maximizing the profit for each customer profile.
METHODOLOGY
Information was compiled using Based Conjoint techniques, which allowed us to identify the ideal product that created a greater intention to purchase and connection to the company, as well as the buyer profile for each of the products.
OBJECTIVES AND RESULTS
The different behaviour patterns were identified and based on these patterns the ideal products were defined for each profile in terms of risk level, availability, profitability, main contribution, etc.
The factor was identified that most helped decide the type of savings plan to choose for each customer profile.
Future scenarios could be tested in order to estimate future demands in response to reactions and changes in the market.