Launch of a new cat litter pack
Our client wanted to assess the potential of launching a new cat litter pack, as well as the impact it would have on sales.
Quantitative research using Hall Test personal interviews to test and assess the impact of the new pack, level of attractiveness and interest, innovation, inclination to buy, adaptation to the client’s brand, as well as obtaining the purchase potential using Conjoint analysis.
OBJECTIVES AND RESULTS
Improvements to be made to the pack were identified, which helped our client to optimise it and secure a successful launch in the category.
The new launch had a positive impact on our client’s sales.