Leisure and tourism
___________In-depth analysis of the Gamer Cruise concept
INITIAL SITUATION
Our client wanted to conduct a study to explore the GAMER profile and test the concept of a Gamer Cruise to assess and make potential improvements for its implementation.
METHODOLOGY
Qualitative research by holding long focus groups for different gamer profiles.
OBJECTIVES AND RESULTS
We explored what the Gamer profile looks like and the needs it may have in terms of leisure and tourism.
The Gamer Cruise concept test was assessed, and the main drivers and barriers associated with it.
The benefits and perceived attributes of the Gamer Cruise were analysed and the ideal duration as well as a first approximation in terms of price projection and associated services.