PETCARE

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A white paper on the pet industry.

SITUACIÓN INICIAL

Our client wanted to produce a

WHITE PAPER ON THE BUSINESS AND INDUSTRY OF THE PET INDUSTRY IN SPAIN which would serve as a reference in the industry.

 

METODOLOGÍA

Research based on three phases was proposed. In the first phase we used secondary sources to identify trends and, in a second phase, qualitative research using in-depth interviews with industry experts with the aim of a detailed study and to produce an outline for the white paper as well as a quantitative study to measure the market.

OBJETIVOS Y RESULTADOS

Once the study was completed, a white paper was drawn up with the results obtained and with all the background acquired over the years by Hamilton in this industry.