PETCARE
___________A white paper on the pet industry.
INITIAL SITUATION
Our client wanted to produce a
WHITE PAPER ON THE BUSINESS AND INDUSTRY OF THE PET INDUSTRY IN SPAIN which would serve as a reference in the industry.
METHODOLOGY
Research based on three phases was proposed. In the first phase we used secondary sources to identify trends and, in a second phase, qualitative research using in-depth interviews with industry experts with the aim of a detailed study and to produce an outline for the white paper as well as a quantitative study to measure the market.
OBJECTIVES AND RESULTS
Once the study was completed, a white paper was drawn up with the results obtained and with all the background acquired over the years by Hamilton in this industry.
Link to the white paper: https://aemve.files.wordpress.com/2020/01/libro-blanco-edicic393n-digital.pdf