BRAND STRATEGY

Using our more strategic approach, we help define the medium and long term future of brands, always based on decisions that are in the interest of the company’s sustainable growth.

We create segmentation solutions that are defined and described from any aspect of consumer behaviour, analysing the right targets for the strategy. We help to define the key decision-making areas of a category in order to identify the segments to target and to achieve different goals. Whether the goal is to increase market share, maximise brand awareness and presence or analyse the motivations relating to the category, with the ultimate goal of increasing the company’s value or profit.

Brand Action

We provide solutions to the different challenges that brands face day in day out. Helping them to respond quickly and effectively to any tactical need they face in today’s ever-changing environment.

We specialize in different techniques such as pricing (willingness to pay) using conjoint analysis, decision-making techniques such as MaxDiff, as well as brand positioning reengineering techniques and communication analysis.

Customer Experience

We believe in the importance of putting people at the centre of decision-making. That is why we provide solutions that help brands to make their strategy more human centric, creating memorable experiences for their users or consumers at every touchpoint. We support brands on their way towards understanding and devising the right Customer Journey for their customers. This defines and improves their performance at every touchpoint between users or consumers and the brand.

Innovation & Insights

We offer solutions to study consumers’ deepest thoughts and vital behaviour that help us find relevant insights for the brand.

We use qualitative techniques such as ethnography, our LifeShare digital platform, as well as Design Thinking techniques for innovation processes. We also specialize in tools such as Jobs to be Done, Empathy Maps and LEAN and CANVAS methods to understand unique business-based insights.

Digital & Data Science

We explore digital consumer behaviour patterns, from their relationship with social media to data analysis including geolocation. We define prediction strategies using advanced supervised and unsupervised learning data analysis techniques. We use dynamic, interactive dashboards with real-time data to provide up-to-date information at all times. As well as designing algorithms that help optimize and improve our clients’ processes.

Purpose & Sustainability

We help our clients define their purpose as a brand aligned with the UN 2030 agenda and its 17 sustainable development goals. Creating more direct connections between brands and their consumers to create a more sustainable world.

We work together to create communication and innovation strategies with a direct impact to empower brands and their relationship with society, environment, education, equality, health, justice, welfare, among others.