Strategic solutions for successful and sustainable brands to grow and develop within different areas.


Using our more strategic approach, we help define the medium and long term future of brands, always based on decisions that are in the interest of the company’s sustainable growth.

We create segmentation solutions that are defined and described from any aspect of consumer behaviour, analysing the right targets for the strategy. We help to define the key decision-making areas of a category in order to identify the segments to target and to achieve different goals. Whether the goal is to increase market share, maximise brand awareness and presence or analyse the motivations relating to the category, with the ultimate goal of increasing the company’s value or profit.


We specialize in:

  • Market Sizing & Understanding
  • B2B Analytics
  • Users & Attitudes (U&A)
  • Motivational Segmentation
  • Needs Segmentation
  • Segmentation for Growth
  • Buyer Persona
  • Decision Making Analytics
  • Predictive Analytics

Brand Action

We provide solutions to the different challenges that brands face day in day out. Helping them to respond quickly and effectively to any tactical need they face in today’s ever-changing environment.

We specialize in different techniques such as pricing (willingness to pay) using conjoint analysis, decision-making techniques such as MaxDiff, as well as brand positioning reengineering techniques and communication analysis.


We specialize in:

  • Conjoint Analysis
  • Pricing Strategy (Willingness to pay)
  • Maxdiff
  • Mix Research
  • Marketing Mix Modelling
  • Brand positioning
  • Positioning Engineering
  • Brand identity
  • Brand awareness and usage
  • Brand engagement
  • Brand image
  • Brand health tracking
  • Brand loyalty
  • NPS, Net Promoter Score
  • Naming (Branding)
  • Ad effectiveness tracking
  • Message testing
  • Communication effectiveness

Customer Experience

We believe in the importance of putting people at the centre of decision-making. That is why we provide solutions that help brands to make their strategy more human centric, creating memorable experiences for their users or consumers at every touchpoint. We support brands on their way towards understanding and devising the right Customer Journey for their customers. This defines and improves their performance at every touchpoint between users or consumers and the brand.


We specialize in:

  • Customer Journey
  • Eye Tracking
  • Shopper Research
  • Customer Satifaction&Loyalty
  • KDA Drivers Analytics
  • Shopping Immersion
  • Loyalty Models
  • POS Analytics (point of sale)
  • Heat Maps
  • Store Traffic Analytics
  • Retail Location Model

Innovation & Insights

We offer solutions to study consumers’ deepest thoughts and vital behaviour that help us find relevant insights for the brand.

We use qualitative techniques such as ethnography, our LifeShare digital platform, as well as Design Thinking techniques for innovation processes. We also specialize in tools such as Jobs to be Done, Empathy Maps and LEAN and CANVAS methods to understand unique business-based insights.


We specialize in:

  • Design Thinking
  • Jobs to be Done
  • Behavioural Diaries
  • In Context Observation
  • Sensory Deconstruction
  • Delphi Methodology
  • Ethnographic Immersion
  • Lifeshare (Qualititave Online Plattform)
  • LEAN
  • Empathy Map
  • In-Depht Interviews
  • Triads
  • Creative Focus Groups
  • Creative Concept Testing
  • Home Living
  • Semiotic Analytics

Digital & Data Science

We explore digital consumer behaviour patterns, from their relationship with social media to data analysis including geolocation. We define prediction strategies using advanced supervised and unsupervised learning data analysis techniques. We use dynamic, interactive dashboards with real-time data to provide up-to-date information at all times. As well as designing algorithms that help optimize and improve our clients’ processes.


We specialize in:

  • A/B Testing
  • App Analytics
  • Digital Marketing Effectiveness
  • Social Media Analytics
  • E-commerce Analytics
  • Interactive Dashboards
  • Digital Behaviour
  • Geolocation Analytics
  • Predictive Modeling
  • Folksonomy Text Analytics
  • Smart Data
  • Big Data
  • Supervised Learning
    • Linear Regression
    • Logistic Regression
    • Decision Tree
    • SVM (Support Vector Machine)
    • Naive Bayes
    • KNN (K- Nearest Neighbors)
    • Random Forest
    • Dimensionality Reduction Algorithms
    • Gradient Boost & Adaboost
    • Polynominal Regression
  • Unsupervised Learning
    • K-Means
    • Hierarchical Clustering

Purpose & Sustainability

We help our clients define their purpose as a brand aligned with the UN 2030 agenda and its 17 sustainable development goals. Creating more direct connections between brands and their consumers to create a more sustainable world.

We work together to create communication and innovation strategies with a direct impact to empower brands and their relationship with society, environment, education, equality, health, justice, welfare, among others.


We specialize in:

  • Sustainability strategy
  • Sustainable positioning
  • Creating brand purpose
  • List of brands with SDG compliance
  • Innovation with social impact
  • Roadmap for sustainable transformation
  • Sustainable segments

Global market research solutions

Specialists in exploring and getting to know the consumer