{"id":993,"date":"2010-10-05T14:24:00","date_gmt":"2010-10-05T14:24:00","guid":{"rendered":"http:\/\/hamilton.global\/index.php\/2010\/10\/05\/sentimientos-difusos-con-campofrio\/"},"modified":"2023-06-27T11:23:43","modified_gmt":"2023-06-27T11:23:43","slug":"sentimientos-difusos-con-campofrio","status":"publish","type":"post","link":"https:\/\/hamilton.global\/fr\/sentimientos-difusos-con-campofrio\/","title":{"rendered":"Sentiments diffus avec Campofr\u00edo"},"content":{"rendered":"<div style=\"text-align: justify;\">C&#039;est l&#039;une des rares fois o\u00f9 il nous est difficile de classer une communication comme celle de Campofr\u00edo. C&#039;est quelque chose comme un \u00ab film-histoire-publicit\u00e9 \u00bb.<\/p>\n<p>Cette fois, Campofr\u00edo surprend avec l&#039;approche sentimentale d&#039;une belle histoire qui raconte \u00e0 la premi\u00e8re personne une \u00ab intuition \u00bb tr\u00e8s pr\u00e9sente \u00e0 notre \u00e9poque, le \u00ab carpe diem \u00bb ; c&#039;est int\u00e9ressant. Bien que ce ne soit pas enti\u00e8rement innovant, car de plus en plus de marques ont rejoint le train de la sentimentalit\u00e9. Nous avons des exemples clairs de communication avec IKEA (le plus heureux n&#039;est pas celui qui a le plus mais celui qui a le moins besoin) ou AQUARIUS (la vie peut vous donner une seconde chance, n&#039;abandonnez pas et profitez-en). &quot;Profitez de la vie&quot; et ne laissez pas votre vie devenir am\u00e8re avec les donn\u00e9es macro\u00e9conomiques et micro\u00e9conomiques.<\/p>\n<p>En tant qu&#039;\u00e9l\u00e9ment de marque, nous consid\u00e9rons qu&#039;il est correct que Campofr\u00edo veuille s&#039;approcher de territoires proches du consommateur ; d&#039;empathie \u00e9motionnelle. Personnellement, nous pensons que c&#039;est ce qui touche le plus le consommateur en ces temps et petit \u00e0 petit nous nous sommes tous positionn\u00e9s d\u00e9finitivement sur cette montagne d&#039;\u00e9motivit\u00e9.<\/p>\n<p>Nous accordons une note de 10 \u00e0 la \u00ab narration \u00bb.<\/p>\n<\/div>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>C&#039;est l&#039;une des rares fois o\u00f9 nous avons eu du mal \u00e0 classer une communication comme celle de Campofr\u00edo. C&#039;est une sorte de \u00ab\u00a0r\u00e9cit-publicit\u00e9-film\u00a0\u00bb. Cette fois, Campofr\u00edo surprend par l&#039;approche sentimentale d&#039;une belle histoire qui raconte \u00e0 la premi\u00e8re personne une id\u00e9e tr\u00e8s pr\u00e9sente de nos jours, \u00ab\u00a0carpe diem\u00a0\u00bb\u00a0; c&#039;est int\u00e9ressant.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[71,69,70],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sentimientos difusos con Campofr\u00edo -<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sentimientos difusos con Campofr\u00edo -\" \/>\n<meta property=\"og:description\" content=\"Es una de las pocas veces que nos es dif\u00edcil clasificar una comunicaci\u00f3n como la de Campofr\u00edo. 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