{"id":960,"date":"2012-06-22T09:49:00","date_gmt":"2012-06-22T09:49:00","guid":{"rendered":"http:\/\/hamilton.global\/index.php\/2012\/06\/22\/burbuja-online-social-media-marketing\/"},"modified":"2012-06-22T09:49:00","modified_gmt":"2012-06-22T09:49:00","slug":"burbuja-online-social-media-marketing","status":"publish","type":"post","link":"https:\/\/hamilton.global\/fr\/burbuja-online-social-media-marketing\/","title":{"rendered":"BULLE EN LIGNE\u00a0: MARKETING SUR LES M\u00c9DIAS SOCIAUX"},"content":{"rendered":"<p><\/p>\n<div style=\"text-align: justify;\"><b style=\"mso-bidi-font-weight: normal;\"><span style=\"font-family: Arial;\">Depuis les temps les plus primitifs, l\u2019homme a imagin\u00e9 d\u2019innombrables fa\u00e7ons d\u2019\u00e9changer des messages. Mais cette forme de communication traditionnelle entre dans l&#039;histoire avec l&#039;intrusion des nouveaux m\u00e9dias : Internet et les r\u00e9seaux sociaux se pr\u00e9sentent \u00e0 une soci\u00e9t\u00e9 moderne, la nouvelle \u00e8re de la communication en ligne est arriv\u00e9e !<\/span><\/b><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><b style=\"mso-bidi-font-weight: normal;\"><span style=\"font-family: Arial;\">Une bulle influen\u00e7able ?<\/span><\/b><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial;\">S&#039;agissant d&#039;une soci\u00e9t\u00e9 traditionnelle tourn\u00e9e vers la consommation, o\u00f9 l&#039;on consid\u00e8re que les consommateurs finaux perdent leur autonomie pour \u00eatre consid\u00e9r\u00e9s comme des \u00ab \u00eatres \u00bb influen\u00e7ables par les techniques de marketing, il semble difficile de croire que les entreprises soient d\u00e9sormais ces \u00ab \u00eatres \u00bb qui, \u00e0 travers de les r\u00e9seaux peuvent voir leurs d\u00e9cisions commerciales influenc\u00e9es. <\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial;\">Nous ne sommes pas face \u00e0 un utilisateur inexp\u00e9riment\u00e9, mais plut\u00f4t \u00e0 un utilisateur beaucoup plus mature et interactif, avec une totale libert\u00e9 de publier, sur les r\u00e9seaux sociaux, son avis et de le faire lire et commenter par le reste des utilisateurs en un temps record. . . Nous devons donc profiter de cette quantit\u00e9 de <b style=\"mso-bidi-font-weight: normal;\">information<\/b> <b style=\"mso-bidi-font-weight: normal;\">vers\u00e9 dans le r\u00e9seau pour<\/b> <b style=\"mso-bidi-font-weight: normal;\">g\u00e9n\u00e9rer une image de marque positive<\/b>.<\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/2.bp.blogspot.com\/-r-qRZ_336W8\/T-Q-x39Y64I\/AAAAAAAAAK4\/FFZJ0UzHQzU\/s1600\/Imagen1.png\" style=\"margin-left: 1em; margin-right: 1em;\"><img decoding=\"async\" border=\"0\" height=\"131\" src=\"http:\/\/2.bp.blogspot.com\/-r-qRZ_336W8\/T-Q-x39Y64I\/AAAAAAAAAK4\/FFZJ0UzHQzU\/s400\/Imagen1.png\" width=\"400\" \/><\/a><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial;\">C&#039;est face \u00e0 ce nouveau panorama, o\u00f9 Internet et les m\u00e9dias sociaux ont d\u00e9tect\u00e9 un nouveau manque dans la soci\u00e9t\u00e9 des affaires, qu&#039;un large potentiel de croissance s&#039;est cr\u00e9\u00e9 dans les r\u00e9seaux sociaux pour le secteur des entreprises, qui rivalise pour atteindre un indice de r\u00e9putation en ligne qui prend vous au sommet de la pyramide sociale. <b style=\"mso-bidi-font-weight: normal;\">De quoi parle-t-on sur Internet ? Comment les utilisateurs nous voient-ils ? Sommes-nous bien plac\u00e9s ?<\/b><\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial;\">Il est facile de comprendre \u00e0 quel point le ph\u00e9nom\u00e8ne des m\u00e9dias sociaux est en plein essor. De plus en plus d&#039;utilisateurs, d&#039;entreprises, de marques... profitent de ces plateformes sociales pour se faire conna\u00eetre et valoriser leur image et leur positionnement sans remettre en cause le r\u00f4le que jouent les r\u00e9seaux sociaux dans le marketing de leur entreprise. <\/span><\/div>\n<div><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial;\">Sans aucun doute, cette nouvelle situation est ce qui conduit les entreprises \u00e0 int\u00e9grer les m\u00e9dias sociaux comme canal de diffusion dans leurs plans de communication et de marketing. De l\u2019int\u00e9rieur, nous devons donner une valeur ajout\u00e9e \u00e0 l\u2019utilisateur, savoir ce dont il a besoin et ce qu\u2019il recherche, en planifiant de nouvelles strat\u00e9gies. <\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><b style=\"mso-bidi-font-weight: normal;\"><span style=\"font-family: Arial;\">Prenons en compte l&#039;utilisateur !<\/span><\/b><span style=\"font-family: Arial;\"> Parce qu&#039;aujourd&#039;hui, la connaissance des r\u00e9seaux sociaux peut nous rendre beaucoup plus actifs dans le monde de l&#039;entreprise \u00e0 travers les relations qui s&#039;\u00e9tablissent, le dialogue \u00e9tant l&#039;outil par lequel marque et utilisateur entretiennent les relations. <\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial;\">Et \u00e9tant donn\u00e9 que les entreprises se soucient aujourd&#039;hui plus de vendre que d&#039;interagir avec l&#039;utilisateur, il convient de se demander si entrer dans le monde en ligne est la d\u00e9cision appropri\u00e9e... Parce qu&#039;un client fid\u00e8le devient un grand atout et un promoteur de notre entreprise, mais un un client insatisfait peut devenir un virus difficile \u00e0 rooter.&nbsp;<\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/2.bp.blogspot.com\/-9kHytbSuLFI\/T-Q_dLZsEfI\/AAAAAAAAALI\/bTp5tqpW7HU\/s1600\/Imagen3.png\" style=\"margin-left: 1em; margin-right: 1em;\"><img decoding=\"async\" border=\"0\" height=\"344\" src=\"http:\/\/2.bp.blogspot.com\/-9kHytbSuLFI\/T-Q_dLZsEfI\/AAAAAAAAALI\/bTp5tqpW7HU\/s400\/Imagen3.png\" width=\"400\" \/><\/a><\/div>\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/3.bp.blogspot.com\/-MOQeDqb3Lm8\/T-Q-6oFO1EI\/AAAAAAAAALA\/NTId_xAsSNY\/s1600\/Imagen2.png\" style=\"margin-left: 1em; margin-right: 1em;\"><br \/><\/a><\/div>\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/3.bp.blogspot.com\/-MOQeDqb3Lm8\/T-Q-6oFO1EI\/AAAAAAAAALA\/NTId_xAsSNY\/s1600\/Imagen2.png\" style=\"margin-left: 1em; margin-right: 1em;\"><br \/><\/a><\/div>\n<div style=\"clear: both; text-align: left;\"><a href=\"http:\/\/3.bp.blogspot.com\/-MOQeDqb3Lm8\/T-Q-6oFO1EI\/AAAAAAAAALA\/NTId_xAsSNY\/s1600\/Imagen2.png\" style=\"margin-left: 1em; margin-right: 1em;\"> <\/a><\/div>\n<div style=\"text-align: justify;\"><b style=\"mso-bidi-font-weight: normal;\"><span style=\"font-family: Arial;\">Mais... Devons-nous \u00eatre pr\u00e9sents dans les m\u00e9dias en ligne ?<\/span><\/b><span style=\"font-family: Arial;\"> <b style=\"mso-bidi-font-weight: normal;\">Devons-nous apprendre \u00e0 vivre dans les m\u00e9dias sociaux ? Ou vivre pour eux ? <\/b><\/span><\/div>\n<div style=\"text-align: justify;\"><b style=\"mso-bidi-font-weight: normal;\"><span style=\"font-family: Arial;\">Sans aucun doute, nous devons consid\u00e9rer qu&#039;\u00eatre pr\u00e9sent sur Internet peut nuire au prestige et \u00e0 l&#039;image de l&#039;entreprise si nous ne savons pas utiliser correctement tous les m\u00e9canismes dont nous disposons.<\/span><\/b><span style=\"font-family: Arial;\"><\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<p><\/p>\n<div style=\"font-family: Arial,Helvetica,sans-serif;\">&nbsp;\u00c9lisabeth Suarez <\/div>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Depuis les temps les plus recul\u00e9s, les humains ont invent\u00e9 d&#039;innombrables moyens d&#039;\u00e9changer des messages. Mais cette forme traditionnelle de communication est en voie de disparition avec l&#039;arriv\u00e9e des nouveaux m\u00e9dias\u00a0: Internet et les r\u00e9seaux sociaux sont d\u00e9sormais pr\u00e9sents dans la soci\u00e9t\u00e9 moderne\u00a0; la nouvelle \u00e8re de la communication en ligne est arriv\u00e9e\u00a0! Une bulle influen\u00e7able\u00a0? [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[60,61,34,58,59],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BURBUJA ONLINE: SOCIAL MEDIA MARKETING -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hamilton.global\/fr\/burbuja-online-social-media-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BURBUJA ONLINE: SOCIAL MEDIA MARKETING -\" \/>\n<meta property=\"og:description\" content=\"Desde los tiempos m\u00e1s primitivos, el hombre ha ingeniado innumerables formas de intercambiar mensajes. 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