{"id":954,"date":"2012-11-22T12:09:00","date_gmt":"2012-11-22T12:09:00","guid":{"rendered":"http:\/\/hamilton.global\/index.php\/2012\/11\/22\/el-mercado-de-otc-una-nueva-oportunidad-para-los-laboratorios-y-para-los-profesionales-del-marketing\/"},"modified":"2025-11-03T11:42:47","modified_gmt":"2025-11-03T11:42:47","slug":"el-mercado-de-otc-una-nueva-oportunidad-para-los-laboratorios-y-para-los-profesionales-del-marketing","status":"publish","type":"post","link":"https:\/\/hamilton.global\/fr\/el-mercado-de-otc-una-nueva-oportunidad-para-los-laboratorios-y-para-los-profesionales-del-marketing\/","title":{"rendered":"Le march\u00e9 OTC, une nouvelle opportunit\u00e9 pour les laboratoires et les professionnels du marketing"},"content":{"rendered":"<p><!--[if gte mso 9]><xml> <w:WordDocument>  <w:View>Normal<\/w:View>  <w:Zoom>0<\/w:Zoom>  <w:HyphenationZone>21<\/w:HyphenationZone>  <w:PunctuationKerning\/>  <w:ValidateAgainstSchemas\/>  <w:SaveIfXMLInval>false<\/w:SaveIfXMLInvalid>  <w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>  <w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>  <w:Compatibility>   <w:BreakWrappedTables\/>   <w:SnapToGridInCell\/>   <w:WrapTextWithPunct\/>   <w:UseAsianBreakRules\/>   <w:DontGrowAutofit\/>  <\/w:Compatibility>  <w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel> <\/w:WordDocument><\/xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\"> <\/w:LatentStyles><\/xml><![endif]--><!--[if gte mso 10]><![endif]--><\/p>\n<div><span style=\"font-family: Arial; font-size: 10.0pt;\">Le Club Sant\u00e9 et Pharmacie des Alumni ESADE, en collaboration avec le Club Marketing des Alumni ESADE, a organis\u00e9 une session intitul\u00e9e <b>&quot;Le march\u00e9 OTC, une opportunit\u00e9 pour les laboratoires et les professionnels du marketing ?&quot;<\/b>. L&#039;objectif de la conf\u00e9rence \u00e9tait que les dirigeants ayant une haute responsabilit\u00e9 et une exp\u00e9rience dans ce domaine expliquent leur vision du march\u00e9 OTC et les opportunit\u00e9s qui s&#039;ouvrent aux entreprises et aux professionnels du marketing, en tenant compte de la situation actuelle du march\u00e9 pharmaceutique espagnol et du impact des derniers d\u00e9crets.<span style=\"color: red;\"><\/span><\/span><\/div>\n<div><\/div>\n<div><span style=\"font-family: Arial; font-size: 10.0pt;\">Ils ont particip\u00e9 \u00e0 la s\u00e9ance <b>Javier Altemir<\/b> (Directeur marketing et Business Unit Almirall Pharmacy), <b>Javier Navarro<\/b> (Directeur de l&#039;OTC Uriach-Aquilea) et <b>Manel V\u00e9ra<\/b> (Directeur de Ferrer HealthCare) et les conclusions ont \u00e9t\u00e9 pr\u00e9sent\u00e9es par <b>Carles Torrecilla<\/b> (Professeur Senior du D\u00e9partement de Gestion Marketing de l&#039;ESADE).<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-family: Arial; font-size: 10.0pt;\">Javier Altemir a soulign\u00e9 qu&#039;il existe un engagement clair \u00e0 <b>innovation en pharmacie<\/b>. \u00ab Nous devons aider les pharmacies \u00e0 augmenter leur chiffre d\u2019affaires, car plus de 2 000 000 de personnes y entrent chaque jour et nous consid\u00e9rons la pharmacie comme un formidable point chaud. \u00bb<span style=\"color: red;\"><\/span><\/span><\/div>\n<div><\/div>\n<div><\/div>\n<div><span style=\"font-family: Arial; font-size: 10.0pt;\">Le directeur d&#039;Uriach-Aquilea, Javier Navarro, a d\u00e9clar\u00e9 qu&#039;il existe une r\u00e9elle opportunit\u00e9 pour le march\u00e9 OTC et pour toutes les personnes qui y travaillent et que non seulement les grands laboratoires multinationaux mais aussi les marques nationales entrent en jeu. <\/span><\/div>\n<div><\/div>\n<div><span style=\"font-family: Arial; font-size: 10.0pt;\">Et enfin, la troisi\u00e8me pr\u00e9sentation a \u00e9t\u00e9 celle de Manel Vera qui nous a expliqu\u00e9 l&#039;importance de prendre en compte non seulement les produits OTC mais toute la cat\u00e9gorie des produits de sant\u00e9 non financ\u00e9s (sant\u00e9 grand public, soins personnels, soins aux patients et nutrition), peu importe qui je je l&#039;ai pay\u00e9. <\/span><\/div>\n<div><\/div>\n<div><span style=\"font-family: Arial; font-size: 10.0pt;\">Sans aucun doute, tous les intervenants ont soulign\u00e9 que le d\u00e9veloppement du commerce des produits non financ\u00e9s constitue une opportunit\u00e9 de croissance pour les laboratoires en Espagne et que les responsables du marketing pharmaceutique doivent miser sur ce secteur \u00e0 fort potentiel. <\/span><\/div>\n<div><\/div>\n<div><span style=\"font-family: Arial; font-size: 10.0pt;\">Et si l&#039;on ajoute \u00e0 cela que l&#039;Espagne se rapproche de la moyenne europ\u00e9enne en termes de chiffres de march\u00e9 des produits OTC, avec 1 676 millions d&#039;euros de chiffre d&#039;affaires OTC pla\u00e7ant l&#039;Espagne en sixi\u00e8me position par rapport au reste des pays europ\u00e9ens. Peut-on continuer \u00e0 douter de la nouvelle opportunit\u00e9 que nous offre le secteur pharmaceutique ?<\/span><\/div>\n<div><\/div>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>El Club Salud y Farma ESADE Alumni, junto con el Club Marketing ESADE Alumni, organizaron el d\u00eda 20 de Noviembre de 2012, una sesi\u00f3n titulada \u00abMercado OTC, \u00bfuna oportunidad para los laboratorios y para los profesionales del marketing?\u00bb.&nbsp;El objetivo de la conferencia era que directivos con alta responsabilidad y experiencia en este \u00e1mbito explicaran su [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - 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