{"id":950,"date":"2013-04-19T09:45:00","date_gmt":"2013-04-19T09:45:00","guid":{"rendered":"http:\/\/hamilton.global\/index.php\/2013\/04\/19\/do-what-you-love-and-do-it-often\/"},"modified":"2023-06-27T11:35:55","modified_gmt":"2023-06-27T11:35:55","slug":"do-what-you-love-and-do-it-often","status":"publish","type":"post","link":"https:\/\/hamilton.global\/fr\/do-what-you-love-and-do-it-often\/","title":{"rendered":"Fais ce que tu aimes et fais-le souvent"},"content":{"rendered":"<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/2.bp.blogspot.com\/-tilRPfNTO3Y\/UXERvt3U9pI\/AAAAAAAAAMA\/jOMWV-vdg2Y\/s1600\/alfons.jpg\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"><img decoding=\"async\" border=\"0\" height=\"320\" src=\"http:\/\/2.bp.blogspot.com\/-tilRPfNTO3Y\/UXERvt3U9pI\/AAAAAAAAAMA\/jOMWV-vdg2Y\/s320\/alfons.jpg\" width=\"251\"><\/a><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">En fin de compte, nous tirerons quelque chose de bien de tant de crise, de tant de ch\u00f4mage et de tant de pessimisme. De nombreuses personnes au ch\u00f4mage, ou si elles sont au ch\u00f4mage, profitent de leur temps libre pour exercer des activit\u00e9s qui les \u00e9panouissent. Des activit\u00e9s que, dans les bons moments, ils n\u2019avaient pas le temps de pratiquer. Cuisiner, coudre, lire, collectionner, faire du sport sont des passe-temps qui, \u00e0 tout le moins, nous font oublier un instant la r\u00e9alit\u00e9. Nous parlons de loisirs, de passions.<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>\n<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">La passion est quelque chose pour laquelle nous avons toujours du temps, nous l&#039;appr\u00e9cions et nous nous sentons \u00e9panouis en atteignant nos objectifs. Dans certains cas, nous nous mettons m\u00eame au d\u00e9fi d&#039;atteindre des objectifs (courir un certain nombre de kilom\u00e8tres, cuisiner des plats de plus en plus laborieux, atteindre un certain nombre de visites sur notre blog, etc.). Certaines passions sont h\u00e9rit\u00e9es de nos proches, elles peuvent surgir naturellement ou bien elles sont simplement le r\u00e9sultat de tendances qui nous inqui\u00e8tent.<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>\n<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">Cette passion appara\u00eet normalement comme un passe-temps, un passe-temps qui nous fait du bien, elle \u00e9volue en passion lorsque nous consacrons la majeure partie de notre temps libre \u00e0 la pratiquer jusqu&#039;\u00e0 ce qu&#039;elle devienne un style de vie donnant naissance \u00e0 la c\u00e9l\u00e8bre phrase \u00ab\u00a0Faites\u00a0\u00bb ce que vous aimez et faites. \u00e7a souvent. Ce moment o\u00f9 nous avons atteint un objectif nous fait nous sentir \u00e9panouis et fiers de nous-m\u00eames, ce qui en vaut la peine (par exemple, pouvoir jouer cette chanson \u00e0 la guitare). Le summum de la passion, que nous aimerions atteindre, c&#039;est de s&#039;y consacrer professionnellement, d&#039;en gagner de l&#039;argent et de prendre plaisir \u00e0 travailler (je veux \u00eatre footballeur, pilote de F1, auteur-compositeur-interpr\u00e8te...). <\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>\n<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">Pour l\u2019entreprise, une variable importante \u00e0 prendre en compte est la passion de ses clients. Une fois que nous avons identifi\u00e9 les passions de notre cible, nous devons comprendre ses besoins et ses pr\u00e9occupations sur le sujet. Selon une \u00e9tude r\u00e9alis\u00e9e par Hamilton en collaboration avec Esade Cre\u00e1polis, 76% de la population se d\u00e9clare fan d&#039;une certaine activit\u00e9. L&#039;\u00e9tude comportait une liste de 64 activit\u00e9s \u00e0 partir desquelles 22 segments ont \u00e9t\u00e9 identifi\u00e9s en fonction de leurs passe-temps et les donn\u00e9es extraites \u00e9taient tr\u00e8s int\u00e9ressantes.<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>\n<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">Les marques ont la possibilit\u00e9 de s&#039;associer \u00e0 ces passions pour g\u00e9n\u00e9rer de l&#039;empathie avec le consommateur et, par cons\u00e9quent, g\u00e9n\u00e9rer une image de marque. Quelques exemples que l&#039;on peut facilement trouver : les boissons \u00e9nergisantes pr\u00e9sentes dans toute activit\u00e9 li\u00e9e aux sports \u00e0 risque, les marques de bi\u00e8res qui accompagnent les jeunes cibles aux concerts et aux festivals de musique, les marques de produits de beaut\u00e9 pour hommes avec une cha\u00eene YouTube proposant le r\u00e9sum\u00e9 de la ligue de football. jour et pourquoi ne pas mentionner que la ligue espagnole de football est sponsoris\u00e9e par une entit\u00e9 bancaire. &nbsp;<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>\n<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">La marque fait partie de l&#039;\u00eatre le plus profond du consommateur, comme ses passions, ses objectifs et m\u00eame son ambition professionnelle, ce qui ne le d\u00e9cevra gu\u00e8re. Si la marque est capable d\u2019accompagner le consommateur dans son parcours passionnel, nous aurons cr\u00e9\u00e9 un lien \u00e9motionnel tr\u00e8s fort.<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>\n<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">Le d\u00e9bat porte sur quelles activit\u00e9s sont rentables pour la marque puisque le ROI peut ne pas \u00eatre celui attendu, cependant indirectement, cet investissement sera restitu\u00e9 \u00e0 la marque en image, dans les valeurs qu&#039;elle transmet et ces actions risquent de ne pas \u00eatre per\u00e7ues comme du marketing. ...pour le consommateur.<\/span><\/div>\n<div><\/div>\n<div><o:p><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>\n<\/span><\/o:p><\/div>\n<div><o:p><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>\n<\/span><\/o:p><\/div>\n<div><o:p><span style=\"font-family: Arial, Helvetica, sans-serif;\">Alfons Rotger<\/span><\/o:p><\/div>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Al final sacaremos algo bueno de tanta crisis, tanto paro y tanto pesimismo. Mucha gente en paro, o si estar en paro, aprovechan su tiempo libre para realizar actividades que les llenan. Actividades que, en momentos de vacas gordas, no ten\u00edan tiempo&nbsp; de practicar. Cocinar, coser, leer, coleccionar, practicar deporte son aficiones que, como m\u00ednimo, [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Do what you love and do it often -<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do what you love and do it often -\" \/>\n<meta property=\"og:description\" content=\"Al final sacaremos algo bueno de tanta crisis, tanto paro y tanto pesimismo. Mucha gente en paro, o si estar en paro, aprovechan su tiempo libre para realizar actividades que les llenan. Actividades que, en momentos de vacas gordas, no ten\u00edan tiempo&nbsp; de practicar. Cocinar, coser, leer, coleccionar, practicar deporte son aficiones que, como m\u00ednimo, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hamilton.global\/fr\/do-what-you-love-and-do-it-often\/\" \/>\n<meta property=\"og:site_name\" content=\"Hamilton\" \/>\n<meta property=\"article:published_time\" content=\"2013-04-19T09:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-27T11:35:55+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/2.bp.blogspot.com\/-tilRPfNTO3Y\/UXERvt3U9pI\/AAAAAAAAAMA\/jOMWV-vdg2Y\/s320\/alfons.jpg\" \/>\n<meta name=\"author\" content=\"Jorge Teixeira\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Teixeira\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hamilton.global\/es\/do-what-you-love-and-do-it-often\/\",\"url\":\"https:\/\/hamilton.global\/es\/do-what-you-love-and-do-it-often\/\",\"name\":\"Do what you love and do it often -\",\"isPartOf\":{\"@id\":\"https:\/\/hamilton.global\/#website\"},\"datePublished\":\"2013-04-19T09:45:00+00:00\",\"dateModified\":\"2023-06-27T11:35:55+00:00\",\"author\":{\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28\"},\"breadcrumb\":{\"@id\":\"https:\/\/hamilton.global\/es\/do-what-you-love-and-do-it-often\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hamilton.global\/es\/do-what-you-love-and-do-it-often\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hamilton.global\/es\/do-what-you-love-and-do-it-often\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hamilton.global\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Do what you love and do it often\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hamilton.global\/#website\",\"url\":\"https:\/\/hamilton.global\/\",\"name\":\"Hamilton Global\",\"description\":\"Market Intelligence Consulting Company\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hamilton.global\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28\",\"name\":\"Jorge Teixeira\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g\",\"caption\":\"Jorge Teixeira\"},\"url\":\"https:\/\/hamilton.global\/fr\/author\/jorge\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Do what you love and do it often -","robots":{"index":"noindex","follow":"follow"},"og_locale":"fr_FR","og_type":"article","og_title":"Do what you love and do it often -","og_description":"Al final sacaremos algo bueno de tanta crisis, tanto paro y tanto pesimismo. 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