{"id":943,"date":"2013-10-14T07:09:00","date_gmt":"2013-10-14T07:09:00","guid":{"rendered":"http:\/\/hamilton.global\/index.php\/2013\/10\/14\/consumo-el-imperio-de-los-sentidos\/"},"modified":"2025-12-02T09:32:14","modified_gmt":"2025-12-02T09:32:14","slug":"consumo-el-imperio-de-los-sentidos","status":"publish","type":"post","link":"https:\/\/hamilton.global\/fr\/consumo-el-imperio-de-los-sentidos\/","title":{"rendered":"La consommation, l&#039;empire des sens"},"content":{"rendered":"<div><b><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>\n<\/span><\/b><\/div>\n<div><b><span style=\"font-family: Arial, Helvetica, sans-serif;\">Nous prenons des d\u00e9cisions d&#039;achat presque quotidiennement, mais... Sommes-nous vraiment libres lorsque nous achetons ? De quoi d\u00e9pendent nos d\u00e9cisions d\u2019achat ? Est-ce que nous nous comportons tous de la m\u00eame mani\u00e8re ? Avons-nous des besoins ou les marques les cr\u00e9ent-elles pour nous ?<o:p><\/o:p><\/span><\/b><\/div>\n<div><b><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>\n<\/span><\/b><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\">Jordi Aymerich, professeur \u00e0 l&#039;Universit\u00e9 de Barcelone, r\u00e9pond \u00e0 certaines de ces questions dans le documentaire <i>La consommation, empire des sens,<\/i>produit par la t\u00e9l\u00e9vision espagnole.<\/span><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\">Aymerich nous montre comment, gr\u00e2ce \u00e0 des techniques innovantes, nous pouvons mesurer inconsciemment la r\u00e9action des consommateurs \u00e0 certains stimuli dans un environnement r\u00e9el. <\/span><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>\n<\/span><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\">Une exp\u00e9rience comme celle que nous explique Aymerich dans le documentaire a \u00e9t\u00e9 une r\u00e9ussite dans un centre commercial au Portugal. L&#039;\u00e9tude a \u00e9t\u00e9 dirig\u00e9e par Jordi Crespo, associ\u00e9 directeur chez Hamilton Intelligence, et Rafael Pelote, directeur de l&#039;intelligence marketing chez Sonae Sierra.<\/span><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>\n<\/span><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>\n<\/span><\/div>\n<div style=\"clear: both; text-align: center;\"><object id=\"BLOG_video-5ea1c2010fd2df94\" content=\"\" width=\"320\" height=\"266\"><\/object><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>\n<\/span><\/div>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Tomamos decisiones de compra casi a diario, pero\u2026&nbsp; \u00bfSomos realmente libres cuando compramos? \u00bfDe qu\u00e9 dependen nuestras decisiones de compra? \u00bfNos comportamos todos de la misma manera? \u00bfTenemos necesidades o nos las crean las marcas? Jordi Aymerich, profesor titular de la Universidad de Barcelona da respuestas a algunas de estas preguntas en el documental Consumo, [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consumo, el imperio de los sentidos -<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumo, el imperio de los sentidos -\" \/>\n<meta property=\"og:description\" content=\"Tomamos decisiones de compra casi a diario, pero\u2026&nbsp; \u00bfSomos realmente libres cuando compramos? \u00bfDe qu\u00e9 dependen nuestras decisiones de compra? \u00bfNos comportamos todos de la misma manera? \u00bfTenemos necesidades o nos las crean las marcas? Jordi Aymerich, profesor titular de la Universidad de Barcelona da respuestas a algunas de estas preguntas en el documental Consumo, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hamilton.global\/fr\/consumo-el-imperio-de-los-sentidos\/\" \/>\n<meta property=\"og:site_name\" content=\"Hamilton\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-14T07:09:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-02T09:32:14+00:00\" \/>\n<meta name=\"author\" content=\"Jorge Teixeira\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Teixeira\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hamilton.global\/consumo-el-imperio-de-los-sentidos\/\",\"url\":\"https:\/\/hamilton.global\/consumo-el-imperio-de-los-sentidos\/\",\"name\":\"Consumo, el imperio de los sentidos -\",\"isPartOf\":{\"@id\":\"https:\/\/hamilton.global\/#website\"},\"datePublished\":\"2013-10-14T07:09:00+00:00\",\"dateModified\":\"2025-12-02T09:32:14+00:00\",\"author\":{\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28\"},\"breadcrumb\":{\"@id\":\"https:\/\/hamilton.global\/consumo-el-imperio-de-los-sentidos\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hamilton.global\/consumo-el-imperio-de-los-sentidos\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hamilton.global\/consumo-el-imperio-de-los-sentidos\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hamilton.global\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Consumo, el imperio de los sentidos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hamilton.global\/#website\",\"url\":\"https:\/\/hamilton.global\/\",\"name\":\"Hamilton Global\",\"description\":\"Market Intelligence Consulting Company\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hamilton.global\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28\",\"name\":\"Jorge Teixeira\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g\",\"caption\":\"Jorge Teixeira\"},\"url\":\"https:\/\/hamilton.global\/fr\/author\/jorge\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Consumo, el imperio de los sentidos -","robots":{"index":"noindex","follow":"follow"},"og_locale":"fr_FR","og_type":"article","og_title":"Consumo, el imperio de los sentidos -","og_description":"Tomamos decisiones de compra casi a diario, pero\u2026&nbsp; \u00bfSomos realmente libres cuando compramos? \u00bfDe qu\u00e9 dependen nuestras decisiones de compra? \u00bfNos comportamos todos de la misma manera? \u00bfTenemos necesidades o nos las crean las marcas? Jordi Aymerich, profesor titular de la Universidad de Barcelona da respuestas a algunas de estas preguntas en el documental Consumo, [&hellip;]","og_url":"https:\/\/hamilton.global\/fr\/consumo-el-imperio-de-los-sentidos\/","og_site_name":"Hamilton","article_published_time":"2013-10-14T07:09:00+00:00","article_modified_time":"2025-12-02T09:32:14+00:00","author":"Jorge Teixeira","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Jorge Teixeira","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hamilton.global\/consumo-el-imperio-de-los-sentidos\/","url":"https:\/\/hamilton.global\/consumo-el-imperio-de-los-sentidos\/","name":"Consumo, el imperio de los sentidos -","isPartOf":{"@id":"https:\/\/hamilton.global\/#website"},"datePublished":"2013-10-14T07:09:00+00:00","dateModified":"2025-12-02T09:32:14+00:00","author":{"@id":"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28"},"breadcrumb":{"@id":"https:\/\/hamilton.global\/consumo-el-imperio-de-los-sentidos\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hamilton.global\/consumo-el-imperio-de-los-sentidos\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/hamilton.global\/consumo-el-imperio-de-los-sentidos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hamilton.global\/"},{"@type":"ListItem","position":2,"name":"Consumo, el imperio de los sentidos"}]},{"@type":"WebSite","@id":"https:\/\/hamilton.global\/#website","url":"https:\/\/hamilton.global\/","name":"Hamilton Global","description":"Market Intelligence Consulting Company","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hamilton.global\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28","name":"Jorge Teixeira","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/hamilton.global\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g","caption":"Jorge Teixeira"},"url":"https:\/\/hamilton.global\/fr\/author\/jorge\/"}]}},"_links":{"self":[{"href":"https:\/\/hamilton.global\/fr\/wp-json\/wp\/v2\/posts\/943"}],"collection":[{"href":"https:\/\/hamilton.global\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hamilton.global\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hamilton.global\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hamilton.global\/fr\/wp-json\/wp\/v2\/comments?post=943"}],"version-history":[{"count":1,"href":"https:\/\/hamilton.global\/fr\/wp-json\/wp\/v2\/posts\/943\/revisions"}],"predecessor-version":[{"id":5465,"href":"https:\/\/hamilton.global\/fr\/wp-json\/wp\/v2\/posts\/943\/revisions\/5465"}],"wp:attachment":[{"href":"https:\/\/hamilton.global\/fr\/wp-json\/wp\/v2\/media?parent=943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hamilton.global\/fr\/wp-json\/wp\/v2\/categories?post=943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hamilton.global\/fr\/wp-json\/wp\/v2\/tags?post=943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}