{"id":931,"date":"2014-05-19T08:47:00","date_gmt":"2014-05-19T08:47:00","guid":{"rendered":"http:\/\/hamilton.global\/index.php\/2014\/05\/19\/marcas-que-se-reinventan\/"},"modified":"2023-06-27T11:37:01","modified_gmt":"2023-06-27T11:37:01","slug":"marcas-que-se-reinventan","status":"publish","type":"post","link":"https:\/\/hamilton.global\/fr\/marcas-que-se-reinventan\/","title":{"rendered":"Des marques qui se r\u00e9inventent"},"content":{"rendered":"<div><span style=\"font-family: Arial, Helvetica, sans-serif;\">Jordi Aymerich, professeur de marketing \u00e0 l&#039;Universit\u00e9 de Barcelone, a particip\u00e9 \u00e0 \u00ab El Mat\u00ed de Catalunya R\u00e0dio \u00bb, pour parler des marques classiques qui se r\u00e9inventent au fil du temps. Le directeur marketing de Munich, Xavier Berneda, et le directeur g\u00e9n\u00e9ral de Bultaco, Curro Bult\u00f3, \u00e9taient \u00e9galement pr\u00e9sents.<\/span><\/div>\n<div><\/div>\n<p><iframe align=\"top\" allowfullscreen=\"\" frameborder=\"0\" height=\"115\" hspace=\"0\" marginheight=\"0\" scrolling=\"no\" src=\"http:\/\/www.goear.com\/embed\/sound\/f805514\" vspace=\"0\" width=\"580\"><\/iframe><\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Jordi Aymerich, professeur de marketing \u00e0 l&#039;Universit\u00e9 de Barcelone, a particip\u00e9 \u00e0 \u00ab El Mat\u00ed de Catalunya R\u00e0dio \u00bb, pour parler des marques classiques qui se r\u00e9inventent au fil du temps. Le directeur marketing de Munich, Xavier Berneda, et le directeur g\u00e9n\u00e9ral de Bultaco, Curro Bult\u00f3, \u00e9taient \u00e9galement pr\u00e9sents.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marcas que se reinventan -<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marcas que se reinventan -\" \/>\n<meta property=\"og:description\" content=\"Jordi Aymerich, profesor de Marketing de la Universidad de Barcelona, ha participado en \u201cEl Mat\u00ed de Catalunya R\u00e0dio\u201d, para hablar de marcas cl\u00e1sicas que se reinventan con el paso del tiempo. Tambi\u00e9n han participado el Director de Marqueting de Munich, Xavier Berneda y el Director General de Bultaco, Curro Bult\u00f3.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hamilton.global\/fr\/marcas-que-se-reinventan\/\" \/>\n<meta property=\"og:site_name\" content=\"Hamilton\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-19T08:47:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-27T11:37:01+00:00\" \/>\n<meta name=\"author\" content=\"Jorge Teixeira\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Teixeira\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hamilton.global\/es\/marcas-que-se-reinventan\/\",\"url\":\"https:\/\/hamilton.global\/es\/marcas-que-se-reinventan\/\",\"name\":\"Marcas que se reinventan -\",\"isPartOf\":{\"@id\":\"https:\/\/hamilton.global\/#website\"},\"datePublished\":\"2014-05-19T08:47:00+00:00\",\"dateModified\":\"2023-06-27T11:37:01+00:00\",\"author\":{\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28\"},\"breadcrumb\":{\"@id\":\"https:\/\/hamilton.global\/es\/marcas-que-se-reinventan\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hamilton.global\/es\/marcas-que-se-reinventan\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hamilton.global\/es\/marcas-que-se-reinventan\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hamilton.global\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marcas que se reinventan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hamilton.global\/#website\",\"url\":\"https:\/\/hamilton.global\/\",\"name\":\"Hamilton Global\",\"description\":\"Market Intelligence Consulting Company\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hamilton.global\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28\",\"name\":\"Jorge Teixeira\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g\",\"caption\":\"Jorge Teixeira\"},\"url\":\"https:\/\/hamilton.global\/fr\/author\/jorge\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marcas que se reinventan -","robots":{"index":"noindex","follow":"follow"},"og_locale":"fr_FR","og_type":"article","og_title":"Marcas que se reinventan -","og_description":"Jordi Aymerich, profesor de Marketing de la Universidad de Barcelona, ha participado en \u201cEl Mat\u00ed de Catalunya R\u00e0dio\u201d, para hablar de marcas cl\u00e1sicas que se reinventan con el paso del tiempo. 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