{"id":927,"date":"2014-09-01T11:37:00","date_gmt":"2014-09-01T11:37:00","guid":{"rendered":"http:\/\/hamilton.global\/index.php\/2014\/09\/01\/marcas-blancas\/"},"modified":"2025-11-03T11:53:58","modified_gmt":"2025-11-03T11:53:58","slug":"marcas-blancas","status":"publish","type":"post","link":"https:\/\/hamilton.global\/fr\/marcas-blancas\/","title":{"rendered":"Marques blanches"},"content":{"rendered":"<div><span style=\"font-family: Arial, Helvetica, sans-serif;\">Jordi Aymerich, professeur dans le domaine Marketing de l&#039;Universit\u00e9 de Barcelone, participe au programme RTVE Anem d&#039;estiu \u00e0 travers une interview sur le<b> Marques blanches<\/b>.<\/span><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>\n<\/span><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\">Selon Jordi Aymerich, il y a un changement d&#039;habitudes qui r\u00e9sulte de la crise, o\u00f9 la marque blanche commence \u00e0 augmenter son taux de p\u00e9n\u00e9tration : tant en termes de p\u00e9n\u00e9tration que de nombre de consommateurs qui ach\u00e8tent une marque blanche, ce qui serait autour de 80% \u2013 90%, comme la part ou la part de march\u00e9, c&#039;est-\u00e0-dire ce que repr\u00e9sente la marque blanche dans le panier total, qui serait d&#039;environ 40%.&nbsp;<\/span><span style=\"font-family: Arial, Helvetica, sans-serif;\">Ces donn\u00e9es nous placent aujourd&#039;hui \u00e0 des niveaux sup\u00e9rieurs \u00e0 la moyenne europ\u00e9enne.<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>\n<\/span><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\">Aymerich commente le<b> cl\u00e9s sur la marque priv\u00e9e<\/b>(ou, marque blanche) <b>et la marque du fabricant<\/b>.<\/span><br \/>\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><a href=\"https:\/\/www.blogger.com\/%3Cdiv%20%20style=%22width:100%25;padding-top:74px;position:relative;border-bottom:1px%20solid%20#aaa;display:inline-block;background:%23eee;background:rgba(255,255,255,0.9);%22%20%20%3E%20%20%20%20%20%3Ciframe%20frameborder=%220%22%20src=%22http:\/\/www.rtve.es\/drmn\/embed\/audio\/2707952%22%20%20%20%20%20%20%20%20%20%20%20%20%20name=%22Entrevista%20Jordi%20Aymerich%20%22%20scrolling=%22no%22%20style=%22width:100%25;height:37px;position:absolute;left:0;top:0;overflow:hidden;%22%20%20%3E%3C\/iframe%3E%20%20%20%20%20%3Cdiv%20style=%22position:absolute;bottom:0;left:0;font-family:arial,helvetica,sans-serif;font-size:12px;line-height:1.833;display:inline-block;padding:5px%200%205px%2010px;%22%3E%20%20%20%20%20%20%20%20%20%3Cspan%20style=%22float:left;margin-right:10px;%22%3E%3Cimg%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20style=%22height:20px;width:auto;background:%20transparent;padding:0;margin:0;%22%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20src=%22http:\/\/img.irtve.es\/css\/rtve.commons\/rtve.header.footer\/i\/logoRTVEes.png%22%3E%3C\/span%3E%20%3Ca%20%20%20%20%20%20%20%20%20%20%20%20%20style=%22color:%23333;font-weight:bold;%22%20title=%22Entrevista%20Jordi%20Aymerich%20%22%20%20%20%20%20%20%20%20%20%20%20%20%20href=%22http:\/\/www.rtve.es\/alacarta\/audios\/anem-destiu\/anem-destiu-entrevista-jordi-aymerich-sobre-les-marques-blanques\/2707952\/%22%3E%3Cstrong%3EEntrevista%20Jordi%20Aymerich%20%3C\/strong%3E%3C\/a%3E%3C\/div%3E%20%3C\/div%3E\" target=\"_blank\" rel=\"noopener noreferrer\">                        <\/a><\/span><\/p>\n<div style=\"background: #eee; background: rgba(255,255,255,0.9); border-bottom: 1px solid #aaa; display: inline-block; padding-top: 74px; position: relative; width: 100%;\"><iframe frameborder=\"0\" name=\"Entrevista Jordi Aymerich \" scrolling=\"no\" src=\"http:\/\/www.rtve.es\/drmn\/embed\/audio\/2707952\" style=\"height: 37px; left: 0; overflow: hidden; position: absolute; top: 0; width: 100%;\"><\/iframe><span style=\"font-family: Arial, Helvetica, sans-serif;\"><a href=\"https:\/\/www.blogger.com\/%3Cdiv%20%20style=%22width:100%25;padding-top:74px;position:relative;border-bottom:1px%20solid%20#aaa;display:inline-block;background:%23eee;background:rgba(255,255,255,0.9);%22%20%20%3E%20%20%20%20%20%3Ciframe%20frameborder=%220%22%20src=%22http:\/\/www.rtve.es\/drmn\/embed\/audio\/2707952%22%20%20%20%20%20%20%20%20%20%20%20%20%20name=%22Entrevista%20Jordi%20Aymerich%20%22%20scrolling=%22no%22%20style=%22width:100%25;height:37px;position:absolute;left:0;top:0;overflow:hidden;%22%20%20%3E%3C\/iframe%3E%20%20%20%20%20%3Cdiv%20style=%22position:absolute;bottom:0;left:0;font-family:arial,helvetica,sans-serif;font-size:12px;line-height:1.833;display:inline-block;padding:5px%200%205px%2010px;%22%3E%20%20%20%20%20%20%20%20%20%3Cspan%20style=%22float:left;margin-right:10px;%22%3E%3Cimg%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20style=%22height:20px;width:auto;background:%20transparent;padding:0;margin:0;%22%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20src=%22http:\/\/img.irtve.es\/css\/rtve.commons\/rtve.header.footer\/i\/logoRTVEes.png%22%3E%3C\/span%3E%20%3Ca%20%20%20%20%20%20%20%20%20%20%20%20%20style=%22color:%23333;font-weight:bold;%22%20title=%22Entrevista%20Jordi%20Aymerich%20%22%20%20%20%20%20%20%20%20%20%20%20%20%20href=%22http:\/\/www.rtve.es\/alacarta\/audios\/anem-destiu\/anem-destiu-entrevista-jordi-aymerich-sobre-les-marques-blanques\/2707952\/%22%3E%3Cstrong%3EEntrevista%20Jordi%20Aymerich%20%3C\/strong%3E%3C\/a%3E%3C\/div%3E%20%3C\/div%3E\" target=\"_blank\" rel=\"noopener noreferrer\">     <\/a><\/span><\/p>\n<div style=\"bottom: 0; display: inline-block; font-family: arial,helvetica,sans-serif; font-size: 12px; left: 0; line-height: 1.833; padding: 5px 0 5px 10px; position: absolute;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><a href=\"https:\/\/www.blogger.com\/%3Cdiv%20%20style=%22width:100%25;padding-top:74px;position:relative;border-bottom:1px%20solid%20#aaa;display:inline-block;background:%23eee;background:rgba(255,255,255,0.9);%22%20%20%3E%20%20%20%20%20%3Ciframe%20frameborder=%220%22%20src=%22http:\/\/www.rtve.es\/drmn\/embed\/audio\/2707952%22%20%20%20%20%20%20%20%20%20%20%20%20%20name=%22Entrevista%20Jordi%20Aymerich%20%22%20scrolling=%22no%22%20style=%22width:100%25;height:37px;position:absolute;left:0;top:0;overflow:hidden;%22%20%20%3E%3C\/iframe%3E%20%20%20%20%20%3Cdiv%20style=%22position:absolute;bottom:0;left:0;font-family:arial,helvetica,sans-serif;font-size:12px;line-height:1.833;display:inline-block;padding:5px%200%205px%2010px;%22%3E%20%20%20%20%20%20%20%20%20%3Cspan%20style=%22float:left;margin-right:10px;%22%3E%3Cimg%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20style=%22height:20px;width:auto;background:%20transparent;padding:0;margin:0;%22%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20src=%22http:\/\/img.irtve.es\/css\/rtve.commons\/rtve.header.footer\/i\/logoRTVEes.png%22%3E%3C\/span%3E%20%3Ca%20%20%20%20%20%20%20%20%20%20%20%20%20style=%22color:%23333;font-weight:bold;%22%20title=%22Entrevista%20Jordi%20Aymerich%20%22%20%20%20%20%20%20%20%20%20%20%20%20%20href=%22http:\/\/www.rtve.es\/alacarta\/audios\/anem-destiu\/anem-destiu-entrevista-jordi-aymerich-sobre-les-marques-blanques\/2707952\/%22%3E%3Cstrong%3EEntrevista%20Jordi%20Aymerich%20%3C\/strong%3E%3C\/a%3E%3C\/div%3E%20%3C\/div%3E\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"float: left; margin-right: 10px;\"><img decoding=\"async\" src=\"http:\/\/img.irtve.es\/css\/rtve.commons\/rtve.header.footer\/i\/logoRTVEes.png\" style=\"background: transparent; height: 20px; margin: 0; padding: 0; width: auto;\"><\/span> <\/a><a href=\"http:\/\/www.rtve.es\/alacarta\/audios\/anem-destiu\/anem-destiu-entrevista-jordi-aymerich-sobre-les-marques-blanques\/2707952\/\" style=\"color: #333333; font-weight: bold;\" title=\"Interview Jordi Aymerich \"><strong>Interview Jordi Aymerich <\/strong><\/a><\/span><\/div>\n<\/div>\n<p><span style=\"font-family: Arial, Helvetica, sans-serif;\"><\/span><span style=\"font-family: Arial, Helvetica, sans-serif;\">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<\/span><\/p>\n<\/div>\n<div style=\"clear: both; text-align: center;\"><\/div>\n<div style=\"clear: both; text-align: center;\"><\/div>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Jordi Aymerich, professeur de marketing \u00e0 l&#039;Universit\u00e9 de Barcelone, participe \u00e0 l&#039;\u00e9mission \u00ab\u00a0Anem d&#039;estiu\u00a0\u00bb (L&#039;\u00e9t\u00e9) de RTVE et consacre une interview aux marques de distributeur. Selon lui, la crise a entra\u00een\u00e9 un changement des habitudes\u00a0: les marques de distributeur commencent \u00e0 gagner des parts de march\u00e9 [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marcas Blancas -<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marcas Blancas -\" \/>\n<meta property=\"og:description\" content=\"Jordi Aymerich, profesor titular del \u00e1rea de Marketing de la Universidad de Barcelona, participa en el programa Anem d&#8217;estiu de RTVE a trav\u00e9s de una entrevista sobre las marcas blancas. 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