{"id":919,"date":"2015-05-25T08:21:00","date_gmt":"2015-05-25T08:21:00","guid":{"rendered":"http:\/\/hamilton.global\/index.php\/2015\/05\/25\/somos-colores-insights-para-crecer\/"},"modified":"2023-06-27T11:37:23","modified_gmt":"2023-06-27T11:37:23","slug":"somos-colores-insights-para-crecer","status":"publish","type":"post","link":"https:\/\/hamilton.global\/fr\/somos-colores-insights-para-crecer\/","title":{"rendered":"Nous sommes des couleurs, des id\u00e9es pour grandir"},"content":{"rendered":"<div><span style=\"font-family: Arial, Helvetica, sans-serif;\">L\u2019\u00e8re des couleurs primaires pures du lundi au dimanche 24 heures sur 24 est r\u00e9volue. Conduisons-nous de la m\u00eame mani\u00e8re pour aller au travail que pour nous d\u00e9tendre le week-end ? Est-ce qu&#039;on cuisine la m\u00eame chose pour le d\u00eener du mercredi que du samedi ? Est-ce qu&#039;on s&#039;habille de la m\u00eame mani\u00e8re le lundi et le vendredi ? Choisit-on le m\u00eame restaurant pour aller avec nos enfants qu&#039;entre amis ? <o:p><\/o:p><\/span><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>\n<\/span><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\">Le bleu est connu pour \u00eatre l\u2019une des trois couleurs primaires de la roue chromatique. En tant que couleur primaire, le bleu ne peut pas \u00eatre obtenu en m\u00e9langeant d\u2019autres couleurs, mais il peut \u00eatre combin\u00e9 avec d\u2019autres couleurs primaires et secondaires pour cr\u00e9er une vari\u00e9t\u00e9 de nuances et de teintes diff\u00e9rentes. Si nous combinons le rouge et le bleu, nous produisons la couleur violette, si nous m\u00e9langeons le bleu et le jaune, nous produisons la couleur verte, etc.<o:p><\/o:p><\/span><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>\n<\/span><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\">Nous ne sommes plus bleus, nous ne sommes plus une couleur primaire, nous sommes d\u00e9sormais bleu turquoise, bleu p\u00e2le, bleu acier, bleu nuit, bleu \u00e9gyptien et des centaines d&#039;autres vari\u00e9t\u00e9s au cours de la semaine et parfois nous sommes m\u00eame rouge, jaune, orange et vert.<o:p><\/o:p><\/span><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>\n<\/span><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\">Nous savons qu&#039;il y a toujours une couleur qui prime sur les autres et qui nous d\u00e9finit de mani\u00e8re primaire, mais que dans notre style de vie, dans notre attitude vitale, dans notre mani\u00e8re d&#039;acheter, dans notre mani\u00e8re de nous rapporter aux marques, dans notre \u00e0 la maison, dans notre fa\u00e7on de nous d\u00e9placer, dans notre compr\u00e9hension de la mode, dans notre relation avec les r\u00e9seaux sociaux et la technologie, etc... il existe une palette de couleurs int\u00e9ressante qui nuance notre comportement primaire.<o:p><\/o:p><\/span><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>\n<\/span><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\">Vivons le quotidien du consommateur pour d\u00e9couvrir ces couleurs, ce n&#039;est pas une t\u00e2che simple puisque beaucoup d&#039;entre elles naissent de combinaisons quasi impossibles. Il est essentiel d&#039;interagir, de dialoguer, de vivre et de ressentir le comportement du consommateur.<o:p><\/o:p><\/span><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>\n<\/span><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\">Obtenir un insight n\u2019est pas une t\u00e2che simple, nous ne parlons pas de cartes de motivation relativement simples et qui nous donnent une vision statique d\u2019une cat\u00e9gorie ou d\u2019un march\u00e9. <o:p><\/o:p><\/span><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>\n<\/span><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\">La solution consiste \u00e0 d\u00e9couvrir les derniers leviers qui font bouger un march\u00e9, ce qui est si profond qu&#039;il est capable de changer les habitudes d&#039;un consommateur, \u00e0 construire des territoires d&#039;id\u00e9es \u00e0 d\u00e9velopper, des solutions latentes sur lesquelles la marque n&#039;a pas travaill\u00e9 et qui constituent l&#039;effet dynamique futur de le march\u00e9.<o:p><\/o:p><\/span><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>\n<\/span><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\">Ces perspectives de croissance constituent la base future de segments de population dont la palette de couleurs est diffuse et liquide, mais dont les solutions sont si puissantes qu&#039;elles devraient ouvrir un nouveau paradigme d&#039;intelligence du march\u00e9, une nouvelle vision du m\u00e9tier des marques et une nouvelle interaction avec le consommateur. cadre.<o:p><\/o:p><\/span><\/div>\n<div><\/div>\n<div><\/div>\n<div><o:p><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>\n<\/span><\/o:p><\/div>\n<div><o:p><span style=\"font-family: Arial, Helvetica, sans-serif;\">Jordi Crespo<\/span><\/o:p><\/div>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>L&#039;\u00e8re des couleurs primaires pures, 24h\/24 et 7j\/7, du lundi au dimanche, est r\u00e9volue. Allons-nous au travail de la m\u00eame mani\u00e8re que pour nous d\u00e9tendre le week-end\u00a0? Pr\u00e9parons-nous le m\u00eame d\u00eener le mercredi et le samedi\u00a0? Nous habillons-nous de la m\u00eame mani\u00e8re le lundi et le vendredi\u00a0? Choisissons-nous le m\u00eame restaurant pour aller au travail\u00a0?<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Somos colores, insights para crecer -<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Somos colores, insights para crecer -\" \/>\n<meta property=\"og:description\" content=\"Se acab\u00f3 la era de ser colores primarios puros de lunes a domingo las 24 horas del d\u00eda. \u00bfConducimos igual para ir a trabajar que para relajarnos el fin de semana? \u00bfCocinamos igual para cenar un mi\u00e9rcoles que un s\u00e1bado? 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