{"id":887,"date":"2019-07-01T09:22:00","date_gmt":"2019-07-01T09:22:00","guid":{"rendered":""},"modified":"2025-11-03T11:42:13","modified_gmt":"2025-11-03T11:42:13","slug":"que-valora-el-farmaceutico-de-la-actividad-comercial-que-hacen-los-laboratorios-de-consumer-healthcare-en-su-farmacia","status":"publish","type":"post","link":"https:\/\/hamilton.global\/fr\/que-valora-el-farmaceutico-de-la-actividad-comercial-que-hacen-los-laboratorios-de-consumer-healthcare-en-su-farmacia\/","title":{"rendered":"Qu\u2019est-ce que le pharmacien appr\u00e9cie dans l\u2019activit\u00e9 commerciale que les laboratoires de sant\u00e9 grand public exercent dans son officine ?"},"content":{"rendered":"<div>Les pharmaciens <b>ils approuvent avec des notables<\/b> (7,5\/10) le un<b>activit\u00e9 promotionnelle r\u00e9alis\u00e9e par les laboratoires Consumer Healthcare<\/b> Les aspects les plus satisfaisants sur un plan g\u00e9n\u00e9ral \u00e9tant : les commerciaux, le processus d&#039;achats\/gestion des commandes et l&#039;offre de produits du laboratoire. Telles sont quelques-unes des conclusions obtenues apr\u00e8s avoir r\u00e9alis\u00e9 diverses \u00e9tudes de march\u00e9 aupr\u00e8s de plus de 600 pharmaciens dans tout le pays par le cabinet de conseil. <a href=\"https:\/\/hamilton.global\/fr\/\">Hamilton Intelligence mondiale<\/a>.<\/div>\n<div><\/div>\n<div><b>\u00a0<\/b><\/div>\n<div><b><span style=\"font-size: large;\">Quelles sont les bonnes pratiques des laboratoires CHC en pharmacie ?<\/span><\/b><\/div>\n<div><\/div>\n<div><\/div>\n<div>Les <b>repr\u00e9sentants des ventes<\/b> En pharmacie, ils effectuent tr\u00e8s bien la visite : leur convivialit\u00e9, leur niveau de connaissance des produits, leurs capacit\u00e9s de communication et leur niveau d&#039;implication sont des aspects tr\u00e8s appr\u00e9ci\u00e9s par le pharmacien.<\/div>\n<div><\/div>\n<div>Dans le <b>processus d&#039;achat et gestion des commandes<\/b> Les \u00e9l\u00e9ments qui g\u00e9n\u00e8rent la plus grande satisfaction sont la ponctualit\u00e9 des livraisons, la p\u00e9remption des produits et le degr\u00e9 de rapidit\u00e9 et d&#039;agilit\u00e9 dans la gestion des urgences et des incidents li\u00e9s aux produits.<\/div>\n<div><\/div>\n<div>La <b>offre de produits<\/b> des laboratoires est valoris\u00e9 positivement en termes de rapport qualit\u00e9-prix, de niveau d&#039;innovation et de volume de nouveaux lancements.<\/div>\n<div><\/div>\n<div><b><span style=\"font-size: large;\">Mais... que doivent am\u00e9liorer les laboratoires CHC en pharmacie ?<\/span><\/b><\/div>\n<div><\/div>\n<div><\/div>\n<div>Le <b>les conditions commerciales ont \u00e9t\u00e9, sont et seront le point de dissonance dans la relation laboratoire-pharmacien<\/b>. Les aspects \u00e0 privil\u00e9gier sont : les offres sp\u00e9ciales, les r\u00e9ductions et le montant minimum pour passer une commande directe. Le <b>Actions de soutien <\/b>au point de vente et <b>Actions publicitaires sur les produits<\/b>\u00a0Ce sont des aspects avec moins de satisfaction, m\u00eame s\u2019il convient \u00e9galement de noter qu\u2019il ne s\u2019agit pas de tels aspects. <b>priorit\u00e9<\/b> pour les pharmaciens comme les autres.<\/div>\n<div><\/div>\n<div><b><span style=\"font-size: large;\">Quel est le r\u00f4le du pharmacien aujourd\u2019hui ? <\/span><\/b><\/div>\n<div><\/div>\n<div>En Sant\u00e9 Grand Public, le pharmacien est le grand prescripteur : les 30% d&#039;achats en pharmacie sont effectu\u00e9s sur la base de sa recommandation (10 points au-dessus de celle du m\u00e9decin) bas\u00e9e sur plus de 7 000 r\u00e9ponses d&#039;acheteurs des cat\u00e9gories Sant\u00e9 Grand Public vendues en pharmacie et parapharmacie. Le pharmacien projette un r\u00f4le de confiance et de s\u00e9curit\u00e9 pour le consommateur et le patient, devenant leur grand alli\u00e9 dans les doutes li\u00e9s \u00e0 la sant\u00e9, au bien-\u00eatre et \u00e0 la pr\u00e9vention au quotidien.<\/div>\n<div>On se retrouve donc face \u00e0 un march\u00e9 du self-care qui se d\u00e9veloppe de mois en mois, avec un pharmacien qui a un r\u00f4le tr\u00e8s important de prescripteur et qui, aujourd&#039;hui, estime qu&#039;il y a des points d&#039;am\u00e9lioration dans sa relation avec le laboratoire.<\/div>\n<div><\/div>\n<div>Philip Kotler d\u00e9finit la satisfaction comme \u00ab le niveau d&#039;humeur d&#039;une personne qui r\u00e9sulte de la comparaison des <b>performances per\u00e7ues<\/b> d&#039;un produit ou d&#039;un service avec son <b>attentes<\/b>&#8216;:<\/div>\n<div><\/div>\n<div style=\"text-align: center;\"><i>Performance per\u00e7ue \u2013 Attentes = Niveau de satisfaction<\/i><\/div>\n<div style=\"text-align: center;\"><i>\u00a0<\/i><\/div>\n<div><\/div>\n<ul>\n<li>Il <b>performance<\/b> Il fait r\u00e9f\u00e9rence aux performances que le pharmacien estime avoir obtenues suite \u00e0 sa relation avec le laboratoire.<\/li>\n<li>Le <b>attentes<\/b> Ce sont les \u00ab espoirs \u00bb qui naissent de l&#039;effet d&#039;une ou plusieurs des situations suivantes : promesses faites par le laboratoire sur les b\u00e9n\u00e9fices possibles du produit et\/ou du service, exp\u00e9riences d&#039;achats ant\u00e9rieurs, avis de l&#039;environnement (autres pharmaciens, experts, etc.) ou des promesses propos\u00e9es par d&#039;autres laboratoires concurrents. Le laboratoire doit veiller \u00e0 \u00e9tablir le niveau optimal d&#039;attentes \u00e0 g\u00e9n\u00e9rer pour le pharmacien ; Il est important de ne pas \u00e9chouer ou d\u00e9passer ce qui sera la r\u00e9alit\u00e9 plus tard.<\/li>\n<\/ul>\n<div><\/div>\n<div>Si nous parvenons \u00e0 avoir un <b>pharmacien satisfait<\/b> nous pourrons augmenter votre <b>indice de recommandation<\/b>Il est donc important d&#039;analyser ce que le pharmacien valorise et attend de l&#039;activit\u00e9 promotionnelle de notre laboratoire et de canaliser les efforts vers les actions qui g\u00e9n\u00e9reront une plus grande satisfaction et en feront un <b>fid\u00e8le ap\u00f4tre prescripteur<\/b>.<\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div>Jennifer Varon<\/div>\n<div><\/div>\n<div><\/div>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Les pharmaciens attribuent une note remarquable (7,5\/10) aux activit\u00e9s promotionnelles men\u00e9es par les laboratoires de sant\u00e9 grand public. Les aspects les plus satisfaisants sont\u00a0: les repr\u00e9sentants commerciaux, le processus d&#039;achat et de gestion des commandes et l&#039;offre de produits du laboratoire. Voici quelques-unes des conclusions tir\u00e9es de diverses \u00e9tudes [\u2026]<\/p>","protected":false},"author":2,"featured_media":2889,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 valora el farmac\u00e9utico de la actividad comercial que hacen los laboratorios de consumer healthcare en su farmacia? -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hamilton.global\/fr\/que-valora-el-farmaceutico-de-la-actividad-comercial-que-hacen-los-laboratorios-de-consumer-healthcare-en-su-farmacia\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 valora el farmac\u00e9utico de la actividad comercial que hacen los laboratorios de consumer healthcare en su farmacia? -\" \/>\n<meta property=\"og:description\" content=\"Los farmac\u00e9uticos aprueban con notable (7,5\/10) la actividad promocional que realizan los laboratorios de Consumer Healthcare siendo los aspectos m\u00e1s satisfactorios a nivel general: los delegados de venta, el proceso de compra\/gesti\u00f3n de pedidos y la oferta de productos del laboratorio. 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