{"id":5224,"date":"2024-12-18T09:38:22","date_gmt":"2024-12-18T09:38:22","guid":{"rendered":"https:\/\/hamilton.global\/?p=5224"},"modified":"2025-10-16T11:17:49","modified_gmt":"2025-10-16T11:17:49","slug":"las-marcas-cambian-sus-nombres-golpe-maestro-o-suicidio","status":"publish","type":"post","link":"https:\/\/hamilton.global\/fr\/las-marcas-cambian-sus-nombres-golpe-maestro-o-suicidio\/","title":{"rendered":"Quand les marques osent changer de nom : coup de ma\u00eetre ou suicide marketing ?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Jordi Haymerich, associ\u00e9 principal de <a href=\"https:\/\/hamilton.global\/fr\/\"><strong>RENSEIGNEMENT MONDIAL DE HAMILTON<\/strong><\/a>, est interview\u00e9 par Pablo Tall\u00f3n Ojeda pour le <a href=\"https:\/\/cadenaser.com\/\">Cha\u00eene SER<\/a> de Catalogne dans lequel commentant le changement de nom des marques.<\/p>\n<p>Si vous souhaitez acc\u00e9der \u00e0 l\u2019article complet, intitul\u00e9 \u00ab<em>Quand les marques osent changer de nom : coup de ma\u00eetre ou suicide ?<\/em>\u00ab, ou \u00e9coutez l&#039;interview, cliquez sur le lien suivant :<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_5226\" style=\"width: 910px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-5226\" decoding=\"async\" class=\"wp-image-5226\" src=\"https:\/\/hamilton.global\/wp-content\/uploads\/2024\/12\/jordi-aymerich-cadenaser-entrevista-hamilton.png\" alt=\"jordi-aymerich-cadenaser-entrevista-hamilton\" width=\"900\" height=\"507\" \/><p id=\"caption-attachment-5226\" class=\"wp-caption-text\">Jordi Aymerich r\u00e9alise une interview sur Cadena SER<\/p><\/div>\n<p>&nbsp;<\/p>\n<a href='https:\/\/www.linkedin.com\/pulse\/when-brands-dare-change-name-masterstroke-marketing-jordi-gylff\/?trackingId=%2FGYJ0ZTBQSTw%2BdhdItbWEQ%3D%3D' class='small-button smallblue' target=\"_blank\">Acc\u00e8s aux publications<\/a>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Jordi Haymerich, associ\u00e9 principal chez HAMILTON GLOBAL INTELLIGENCE, est interview\u00e9 par Pablo Tall\u00f3n Ojeda pour la radio catalane Cadena SER, o\u00f9 il \u00e9voque les changements de noms de marque. Pour lire l&#039;article complet intitul\u00e9 \u00ab\u00a0Quand les marques osent changer de nom\u00a0: coup de ma\u00eetre ou suicide\u00a0?\u00a0\u00bb, ou \u00e9couter l&#039;interview, [\u2026]<\/p>","protected":false},"author":4,"featured_media":5244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[208,217],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cuando las marcas se atreven a cambiar su nombre: \u00bfgolpe maestro o suicidio de marketing? 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