{"id":4862,"date":"2024-01-30T09:48:39","date_gmt":"2024-01-30T09:48:39","guid":{"rendered":"https:\/\/hamilton.global\/?p=4862"},"modified":"2025-12-02T09:44:05","modified_gmt":"2025-12-02T09:44:05","slug":"sesgos-cognitivos","status":"publish","type":"post","link":"https:\/\/hamilton.global\/fr\/sesgos-cognitivos\/","title":{"rendered":"BIAIS COGNITIF"},"content":{"rendered":"<p style=\"text-align: center;\"><em>Jordi Crespo, directeur associ\u00e9 chez Hamilton Global Intelligence, partage ses r\u00e9flexions sur les fondements des pr\u00e9jug\u00e9s dans la prise de d\u00e9cision et la formation de l&#039;opinion.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Un sujet qui me passionne depuis longtemps en train de <strong>Prise de d\u00e9cision<\/strong> et <strong>Intelligence d\u00e9cisionnelle<\/strong> C\u2019est le sujet des biais cognitifs.<\/p>\n<p>En ces temps de brouhaha, d\u2019agitation, de polarisation, d\u2019incertitude et de messages grandioses, je pense qu\u2019il est int\u00e9ressant de rappeler quelques probl\u00e8mes fondamentaux li\u00e9s aux pr\u00e9jug\u00e9s dans la prise de d\u00e9cision et la g\u00e9n\u00e9ration d\u2019opinions. Voici quelques exemples :<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: left;\">BIAIS DE TRAIN\u00a0:<\/h2>\n<p>Notre comportement, nos croyances et notre attitude d\u00e9pendent de ce que font les gens qui nous entourent. Un effet frein sur les croyances car la masse nous porte.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: left;\">BIAIS DE CONFIRMATION:<\/h2>\n<p>Rechercher et privil\u00e9gier les informations qui confirment nos propres croyances ou hypoth\u00e8ses et ignorer toute alternative contraire. Nous ne suivons que les personnes ou opinions qui confirment nos hypoth\u00e8ses.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: left;\">BIAIS DE CADRAGE\u00a0:<\/h2>\n<p>La m\u00eame information peut conduire \u00e0 des conclusions diff\u00e9rentes si elle est pr\u00e9sent\u00e9e d\u2019une mani\u00e8re diff\u00e9rente. Une s\u00e9rie de cadres mentaux ou cadres d&#039;interpr\u00e9tation sont g\u00e9n\u00e9r\u00e9s avec lesquels ils donnent un sens \u00e0 nos opinions car nous recevons le type d&#039;informations qui nous \u00ab int\u00e9ressent \u00bb.<\/p>\n<p>&nbsp;<\/p>\n<p>Et pour moi, l\u2019un des plus pertinents et que j\u2019ai jamais expliqu\u00e9 est la SPIRALE DU SILENCE d\u2019Elisabeth Noelle-Neumann, une politologue allemande. La tendance de la spirale est de faire taire ceux qui occupent ou occupent des positions diff\u00e9rentes de la majorit\u00e9, mais elle s&#039;arr\u00eate net lorsqu&#039;elle rencontre le \u00ab noyau dur \u00bb, ces individus qui, bien que peu nombreux, r\u00e9affirment leurs positions et leurs opinions et ne s&#039;arr\u00eatent pas dans le d\u00e9termination \u00e0 ce que sa voix soit entendue. La perspective du \u00ab noyau dur \u00bb gagne des adeptes puisque les opinions majoritaires, accommod\u00e9es en nombre, ne trouvent pas de th\u00e8se pour d\u00e9fendre leurs opinions qui, peu contest\u00e9es, se sont laiss\u00e9es emporter par les masses.<\/p>\n<p><em>janvier 2024<\/em><\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Jordi Crespo, directeur associ\u00e9 chez Hamilton Global Intelligence, partage ses r\u00e9flexions sur les fondements des biais dans la prise de d\u00e9cision et la formation des opinions. Les biais cognitifs sont un sujet qui me fascine depuis longtemps dans le processus de prise de d\u00e9cision et d&#039;intelligence d\u00e9cisionnelle. Dans ces [\u2026]<\/p>","protected":false},"author":4,"featured_media":4892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[208,216,193,209],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SESGOS COGNITIVOS<\/title>\n<meta name=\"description\" content=\"El proceso de Decision Making y Decision Intelligence es el tema de los Sesgos Cognitivos\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hamilton.global\/fr\/sesgos-cognitivos\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SESGOS COGNITIVOS\" \/>\n<meta property=\"og:description\" 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