{"id":1026,"date":"2009-04-06T15:16:00","date_gmt":"2009-04-06T15:16:00","guid":{"rendered":"http:\/\/hamilton.global\/index.php\/2009\/04\/06\/acbc-nueva-herramienta-de-conjoint-analysis\/"},"modified":"2025-12-02T09:31:28","modified_gmt":"2025-12-02T09:31:28","slug":"acbc-nueva-herramienta-de-conjoint-analysis","status":"publish","type":"post","link":"https:\/\/hamilton.global\/fr\/acbc-nueva-herramienta-de-conjoint-analysis\/","title":{"rendered":"ACBC (nouvel outil d&#039;analyse conjointe)"},"content":{"rendered":"<p><span style=\"font-family:arial;\">Comme vous le savez tous, l\u2019analyse conjointe est un outil statistique de base pour g\u00e9rer la strat\u00e9gie de produits et de prix de notre entreprise.<\/span><\/p>\n<p><span style=\"font-family:Arial;\">ACBC (Adaptive Choice Based Conjoint) nous offre la derni\u00e8re technologie dans ce domaine \u00e0 travers le logiciel Sawtooth, se positionnant comme un \u00e9l\u00e9ment qui devrait nous aider, \u00e0 partir d&#039;une solution strat\u00e9gique, \u00e0 d\u00e9terminer une s\u00e9rie de param\u00e8tres que nous nous demandons au marketing ou \u00e0 la direction g\u00e9n\u00e9rale.<\/span><br \/><span style=\"font-family:Arial;\"><\/span><br \/><span style=\"font-family:Arial;\">Quelle est l\u2019\u00e9lasticit\u00e9-prix de mes produits ? Quel est le prix id\u00e9al pour mon produit ou service ? Quel niveau de cannibalisation existe-t-il entre nos produits\/services si je baisse ou augmente le prix d\u2019un produit ? Quelle demande vais-je obtenir avec une configuration de produit ? Quels transferts de demande vont \u00e0 ma concurrence et lesquels arrivent \u00e0 moi ? Comment puis-je d\u00e9finir l\u2019offre optimale de produits\/services ?<\/span><\/p>\n<p><span style=\"font-family:Arial;\">L&#039;ACBC est ce qu&#039;est l&#039;ACA au conjoint traditionnel (CVA), la diff\u00e9rence est qu&#039;il ne fonctionne pas sur l&#039;ordre des cartes mais plut\u00f4t par pr\u00e9f\u00e9rences (d\u00e9rivation de choix).<\/span><\/p>\n<p><span style=\"font-family:Arial;\">Choice-Based Conjoint est devenu tr\u00e8s populaire au cours des 5 derni\u00e8res ann\u00e9es car il fonctionne sur la base d&#039;une r\u00e9alit\u00e9 plus palpable, au lieu de faire un classement ou une notation de cartes, les personnes interrog\u00e9es, sur la base d&#039;une s\u00e9rie de produits avec toutes leurs fonctionnalit\u00e9s, choisissent lequel ils ach\u00e8teraient. Comme dans le monde r\u00e9el, il existe la possibilit\u00e9 de ne choisir aucune de celles pr\u00e9sent\u00e9es.<\/span><br \/><span style=\"font-family:Arial;\"><\/span><br \/><span style=\"font-family:Arial;\">La d\u00e9rivation appropri\u00e9e du Conjoint bas\u00e9 sur le choix est la version \u00ab adaptative \u00bb ou ACBC.<\/span><\/p>\n<p><span style=\"font-family:arial;\">Afin de d\u00e9montrer directement l\u2019application de l\u2019ACBC, je vous envoie cette pr\u00e9sentation t\u00e9l\u00e9charg\u00e9e sur Slideshare que vous pouvez voir dans l\u2019entr\u00e9e de blog suivante.<br \/><\/span><\/p>\n<p><span style=\"font-family:arial;\"><\/span><br \/><span style=\"font-family:arial;\"><\/span><\/p>\n<p><span style=\"font-family:Arial;\"><\/span><\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Comme vous le savez tous, l&#039;analyse conjointe est un outil statistique de base pour la gestion de la strat\u00e9gie produit et tarifaire de notre entreprise. ACBC (Adaptive Choice Based Conjoint) propose la technologie la plus r\u00e9cente dans ce domaine gr\u00e2ce au logiciel Sawtooth, se positionnant comme un outil qui devrait nous aider, d&#039;une solution strat\u00e9gique \u00e0 [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[128,127,129],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ACBC (Nueva herramienta de Conjoint Analysis) -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hamilton.global\/fr\/acbc-nueva-herramienta-de-conjoint-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ACBC (Nueva herramienta de Conjoint Analysis) -\" \/>\n<meta property=\"og:description\" content=\"Como todos sab\u00e9is el Conjoint Analysis es una herramienta estad\u00edstica b\u00e1sica para la gesti\u00f3n de la estrategia de productos y precios de nuestra compa\u00f1\u00eda. ACBC (Adaptative Choice Based Conjoint) nos ofrece la \u00faltima tecnolog\u00eda en esta materia a trav\u00e9s del software de Sawtooth, postul\u00e1ndose como un elemento que nos debe ayudar, desde una soluci\u00f3n estrat\u00e9gica [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hamilton.global\/fr\/acbc-nueva-herramienta-de-conjoint-analysis\/\" \/>\n<meta property=\"og:site_name\" content=\"Hamilton\" \/>\n<meta property=\"article:published_time\" content=\"2009-04-06T15:16:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-02T09:31:28+00:00\" \/>\n<meta name=\"author\" content=\"Jorge Teixeira\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Teixeira\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hamilton.global\/acbc-nueva-herramienta-de-conjoint-analysis\/\",\"url\":\"https:\/\/hamilton.global\/acbc-nueva-herramienta-de-conjoint-analysis\/\",\"name\":\"ACBC (Nueva herramienta de Conjoint Analysis) -\",\"isPartOf\":{\"@id\":\"https:\/\/hamilton.global\/#website\"},\"datePublished\":\"2009-04-06T15:16:00+00:00\",\"dateModified\":\"2025-12-02T09:31:28+00:00\",\"author\":{\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28\"},\"breadcrumb\":{\"@id\":\"https:\/\/hamilton.global\/acbc-nueva-herramienta-de-conjoint-analysis\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hamilton.global\/acbc-nueva-herramienta-de-conjoint-analysis\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hamilton.global\/acbc-nueva-herramienta-de-conjoint-analysis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hamilton.global\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ACBC (Nueva herramienta de Conjoint Analysis)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hamilton.global\/#website\",\"url\":\"https:\/\/hamilton.global\/\",\"name\":\"Hamilton Global\",\"description\":\"Market Intelligence Consulting Company\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hamilton.global\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28\",\"name\":\"Jorge Teixeira\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g\",\"caption\":\"Jorge Teixeira\"},\"url\":\"https:\/\/hamilton.global\/fr\/author\/jorge\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ACBC (Nueva herramienta de Conjoint Analysis) -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hamilton.global\/fr\/acbc-nueva-herramienta-de-conjoint-analysis\/","og_locale":"fr_FR","og_type":"article","og_title":"ACBC (Nueva herramienta de Conjoint Analysis) -","og_description":"Como todos sab\u00e9is el Conjoint Analysis es una herramienta estad\u00edstica b\u00e1sica para la gesti\u00f3n de la estrategia de productos y precios de nuestra compa\u00f1\u00eda. ACBC (Adaptative Choice Based Conjoint) nos ofrece la \u00faltima tecnolog\u00eda en esta materia a trav\u00e9s del software de Sawtooth, postul\u00e1ndose como un elemento que nos debe ayudar, desde una soluci\u00f3n estrat\u00e9gica [&hellip;]","og_url":"https:\/\/hamilton.global\/fr\/acbc-nueva-herramienta-de-conjoint-analysis\/","og_site_name":"Hamilton","article_published_time":"2009-04-06T15:16:00+00:00","article_modified_time":"2025-12-02T09:31:28+00:00","author":"Jorge Teixeira","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Jorge Teixeira","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hamilton.global\/acbc-nueva-herramienta-de-conjoint-analysis\/","url":"https:\/\/hamilton.global\/acbc-nueva-herramienta-de-conjoint-analysis\/","name":"ACBC (Nueva herramienta de Conjoint Analysis) -","isPartOf":{"@id":"https:\/\/hamilton.global\/#website"},"datePublished":"2009-04-06T15:16:00+00:00","dateModified":"2025-12-02T09:31:28+00:00","author":{"@id":"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28"},"breadcrumb":{"@id":"https:\/\/hamilton.global\/acbc-nueva-herramienta-de-conjoint-analysis\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hamilton.global\/acbc-nueva-herramienta-de-conjoint-analysis\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/hamilton.global\/acbc-nueva-herramienta-de-conjoint-analysis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hamilton.global\/"},{"@type":"ListItem","position":2,"name":"ACBC (Nueva herramienta de Conjoint Analysis)"}]},{"@type":"WebSite","@id":"https:\/\/hamilton.global\/#website","url":"https:\/\/hamilton.global\/","name":"Hamilton Global","description":"Market Intelligence Consulting Company","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hamilton.global\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28","name":"Jorge Teixeira","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/hamilton.global\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g","caption":"Jorge Teixeira"},"url":"https:\/\/hamilton.global\/fr\/author\/jorge\/"}]}},"_links":{"self":[{"href":"https:\/\/hamilton.global\/fr\/wp-json\/wp\/v2\/posts\/1026"}],"collection":[{"href":"https:\/\/hamilton.global\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hamilton.global\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hamilton.global\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hamilton.global\/fr\/wp-json\/wp\/v2\/comments?post=1026"}],"version-history":[{"count":1,"href":"https:\/\/hamilton.global\/fr\/wp-json\/wp\/v2\/posts\/1026\/revisions"}],"predecessor-version":[{"id":5461,"href":"https:\/\/hamilton.global\/fr\/wp-json\/wp\/v2\/posts\/1026\/revisions\/5461"}],"wp:attachment":[{"href":"https:\/\/hamilton.global\/fr\/wp-json\/wp\/v2\/media?parent=1026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hamilton.global\/fr\/wp-json\/wp\/v2\/categories?post=1026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hamilton.global\/fr\/wp-json\/wp\/v2\/tags?post=1026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}