Is it worthwhile to be wrong?

May 26, 2014

This question has the same answer than “is it profitable to win the lottery?” At the beginning both are affirmative but it depends on which is your reaction in front of an event or another, depending on how you invest and how you apply what you obtained, whether the...

Marcas que se reinventan

May 19, 2014

Jordi Aymerich, profesor de Marketing de la Universidad de Barcelona, ha participado en “El Matí de Catalunya Ràdio”, para hablar de marcas clásicas que se reinventan con el paso del tiempo. También han participado el Director de Marqueting de Munich, Xavier Berneda y...