{"id":993,"date":"2010-10-05T14:24:00","date_gmt":"2010-10-05T14:24:00","guid":{"rendered":"http:\/\/hamilton.global\/index.php\/2010\/10\/05\/sentimientos-difusos-con-campofrio\/"},"modified":"2023-06-27T11:23:43","modified_gmt":"2023-06-27T11:23:43","slug":"sentimientos-difusos-con-campofrio","status":"publish","type":"post","link":"https:\/\/hamilton.global\/en\/sentimientos-difusos-con-campofrio\/","title":{"rendered":"Diffuse feelings with Campofr\u00edo"},"content":{"rendered":"<div style=\"text-align: justify;\">It is one of the few times that it is difficult for us to classify a communication like Campofr\u00edo&#039;s. It&#039;s something like a &quot;story-advertisement-movie.&quot;<\/p>\n<p>This time Campofr\u00edo comes to surprise with the sentimental approach of a beautiful story that tells in the first person an &quot;insight&quot; that is very present in these times, &quot;carpe diem&quot;; It&#039;s interesting. Although not entirely innovative, as more and more brands have joined the sentimentality bandwagon. We have clear examples of communication with IKEA (the happiest is not the one who has the most but the one who needs the least) or AQUARIUS (life can give you second chances, don&#039;t give up and enjoy). &quot;Enjoy life&quot; and don&#039;t let your life become bitter with macroeconomic and microeconomic data.<\/p>\n<p>As a brand element, we consider it correct that Campofr\u00edo wants to approach territories that are close to the consumer; of emotional empathy. Personally, we believe that it is what reaches the consumer the most in these times and little by little we have all been definitively positioning ourselves on that mountain of emotionality.<\/p>\n<p>We rate \u201cstory-telling\u201d a 10.<\/p>\n<\/div>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>This is one of the few times we&#039;ve found it difficult to classify a communication like Campofr\u00edo&#039;s. It&#039;s something like a &quot;story-ad-movie.&quot; This time, Campofr\u00edo surprises with the sentimental approach of a beautiful story that narrates, in the first person, an insight that is very present in these times, &quot;carpe diem&quot;; it&#039;s interesting.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[71,69,70],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sentimientos difusos con Campofr\u00edo -<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sentimientos difusos con Campofr\u00edo -\" \/>\n<meta property=\"og:description\" content=\"Es una de las pocas veces que nos es dif\u00edcil clasificar una comunicaci\u00f3n como la de Campofr\u00edo. Es algo as\u00ed como una \u00abhistoria-anuncio-pel\u00edcula\u201d. Esta vez Campofr\u00edo viene a sorprender con el planteamiento sentimental de una bonita historia que narra en primera persona un \u00abinsight\u00bb que est\u00e1 muy presente en estos tiempos, \u00abcarpe diem\u00bb; es interesante. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hamilton.global\/en\/sentimientos-difusos-con-campofrio\/\" \/>\n<meta property=\"og:site_name\" content=\"Hamilton\" \/>\n<meta property=\"article:published_time\" content=\"2010-10-05T14:24:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-27T11:23:43+00:00\" \/>\n<meta name=\"author\" content=\"Jorge Teixeira\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Teixeira\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hamilton.global\/es\/sentimientos-difusos-con-campofrio\/\",\"url\":\"https:\/\/hamilton.global\/es\/sentimientos-difusos-con-campofrio\/\",\"name\":\"Sentimientos difusos con Campofr\u00edo -\",\"isPartOf\":{\"@id\":\"https:\/\/hamilton.global\/#website\"},\"datePublished\":\"2010-10-05T14:24:00+00:00\",\"dateModified\":\"2023-06-27T11:23:43+00:00\",\"author\":{\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28\"},\"breadcrumb\":{\"@id\":\"https:\/\/hamilton.global\/es\/sentimientos-difusos-con-campofrio\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hamilton.global\/es\/sentimientos-difusos-con-campofrio\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hamilton.global\/es\/sentimientos-difusos-con-campofrio\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hamilton.global\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sentimientos difusos con Campofr\u00edo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hamilton.global\/#website\",\"url\":\"https:\/\/hamilton.global\/\",\"name\":\"Hamilton Global\",\"description\":\"Market Intelligence Consulting Company\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hamilton.global\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28\",\"name\":\"Jorge Teixeira\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g\",\"caption\":\"Jorge Teixeira\"},\"url\":\"https:\/\/hamilton.global\/en\/author\/jorge\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sentimientos difusos con Campofr\u00edo -","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_GB","og_type":"article","og_title":"Sentimientos difusos con Campofr\u00edo -","og_description":"Es una de las pocas veces que nos es dif\u00edcil clasificar una comunicaci\u00f3n como la de Campofr\u00edo. Es algo as\u00ed como una \u00abhistoria-anuncio-pel\u00edcula\u201d. Esta vez Campofr\u00edo viene a sorprender con el planteamiento sentimental de una bonita historia que narra en primera persona un \u00abinsight\u00bb que est\u00e1 muy presente en estos tiempos, \u00abcarpe diem\u00bb; es interesante. [&hellip;]","og_url":"https:\/\/hamilton.global\/en\/sentimientos-difusos-con-campofrio\/","og_site_name":"Hamilton","article_published_time":"2010-10-05T14:24:00+00:00","article_modified_time":"2023-06-27T11:23:43+00:00","author":"Jorge Teixeira","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jorge Teixeira","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hamilton.global\/es\/sentimientos-difusos-con-campofrio\/","url":"https:\/\/hamilton.global\/es\/sentimientos-difusos-con-campofrio\/","name":"Sentimientos difusos con Campofr\u00edo -","isPartOf":{"@id":"https:\/\/hamilton.global\/#website"},"datePublished":"2010-10-05T14:24:00+00:00","dateModified":"2023-06-27T11:23:43+00:00","author":{"@id":"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28"},"breadcrumb":{"@id":"https:\/\/hamilton.global\/es\/sentimientos-difusos-con-campofrio\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hamilton.global\/es\/sentimientos-difusos-con-campofrio\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/hamilton.global\/es\/sentimientos-difusos-con-campofrio\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hamilton.global\/"},{"@type":"ListItem","position":2,"name":"Sentimientos difusos con Campofr\u00edo"}]},{"@type":"WebSite","@id":"https:\/\/hamilton.global\/#website","url":"https:\/\/hamilton.global\/","name":"Hamilton Global","description":"Market Intelligence Consulting Company","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hamilton.global\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28","name":"Jorge Teixeira","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/hamilton.global\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g","caption":"Jorge Teixeira"},"url":"https:\/\/hamilton.global\/en\/author\/jorge\/"}]}},"_links":{"self":[{"href":"https:\/\/hamilton.global\/en\/wp-json\/wp\/v2\/posts\/993"}],"collection":[{"href":"https:\/\/hamilton.global\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hamilton.global\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hamilton.global\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hamilton.global\/en\/wp-json\/wp\/v2\/comments?post=993"}],"version-history":[{"count":0,"href":"https:\/\/hamilton.global\/en\/wp-json\/wp\/v2\/posts\/993\/revisions"}],"wp:attachment":[{"href":"https:\/\/hamilton.global\/en\/wp-json\/wp\/v2\/media?parent=993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hamilton.global\/en\/wp-json\/wp\/v2\/categories?post=993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hamilton.global\/en\/wp-json\/wp\/v2\/tags?post=993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}