{"id":970,"date":"2011-07-18T10:44:00","date_gmt":"2011-07-18T10:44:00","guid":{"rendered":"http:\/\/hamilton.global\/index.php\/2011\/07\/18\/necesitamos-invertir-en-social-media\/"},"modified":"2011-07-18T10:44:00","modified_gmt":"2011-07-18T10:44:00","slug":"necesitamos-invertir-en-social-media","status":"publish","type":"post","link":"https:\/\/hamilton.global\/en\/necesitamos-invertir-en-social-media\/","title":{"rendered":"Do we need to invest in Social Media?"},"content":{"rendered":"
At this point in the film, saying that so-called \u201csocial media\u201d make up a more than significant part of human interaction may seem obvious. <\/span><\/div>\n


Maybe so, but are we really aware of what we are referring to? Do we have a clear idea of how many people are involved in this? Do we give it the importance it should have? <\/span><\/p>\n

<\/span>
I have finally found a way to see all this holistically and in perspective, which gives me cause to think, as a market researcher, if we are really taking advantage of this in an optimal way. <\/span><\/div>\n

The solution, of course, I found on an Internet page\u2026 As you can see, it is something as simple as an infographic that represents the \u201cGeosocial Universe\u201d (source: <\/span>http:\/\/alt1040.com\/2011\/05\/el-universo-geosocial-en-una-infografia<\/span><\/a>)<\/span><\/p>\n

<\/div>\n

\"\"
In other words, to summarise the figures, we have around 5.3 billion mobile service users, around 629 million Facebook users, 663 million Skype users, 200 million Twitter users, 100 million LinkedIn users\u2026 an infinite number of people counting, explaining, debating, evaluating, recommending, establishing relationships, rating, writing, photographing, recording, buying, watching, listening\u2026 <\/span><\/p>\n

Are we really aware of the volume of information that we have relatively at hand? Millions of active users, with self-completed profiles, with direct opinions, easily segmentable\u2026 <\/span><\/p>\n

I sincerely believe that current research methods will gradually incorporate tools for monitoring and measuring this brutal, pure, unconditioned volume of information, because it will be essential in the future to find ways to obtain information from consumers indirectly.<\/span><\/p>\n

In fact, this is already beginning to happen, but even so, there are still voices that downplay the importance of social media research and the profitability that companies can have by investing in monitoring, following, researching or interacting with this brutal and growing volume of users. <\/span><\/p>\n

For all those who still have doubts, take a look at this:<\/span>
\"\"<\/p>\n

It is part of the result of a study conducted by Syncapse which relates spending on different brands, for users of the same, differentiating those who are fans of them on Facebook (like, as friends on the page, active user profile...) and those who are not. (source: <\/span>http:\/\/barnraisersllc.com\/?p=3503<\/span><\/a>) <\/span><\/div>\n

An average McDonald's user can spend 150$ while a loyal user (Facebook fan) can spend up to 310$. <\/span><\/p>\n

An average Nike user can spend 120$ while a loyal user (Facebook fan) can spend up to 205$. <\/span><\/p>\n

This is the case for each of the 20 brands analysed. All of them. Absolutely all of them improve their income from their \u201cfans\u201d on Facebook. <\/span><\/p>\n

And if active participation in social networks together with brand loyalty in them is so decisive in the income variable, what are we waiting for to analyze this relationship in depth? What are we waiting for to measure and understand more about these people? Profiles, habits, behaviors, cross-loyalties with brands, etc. <\/span><\/p>\n

Is there anyone who still doubts the need to invest in Social Media? <\/span><\/p>\n

Paco Escuredo<\/span>
<\/span><\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

At this point, saying that so-called "social media" accounts for a significant portion of human interaction may seem obvious. Perhaps so, but do we really understand what we're talking about? Do we have a concrete idea of how many people are participating in this? Do we give it the importance it deserves? Going around in circles [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1],"tags":[],"yoast_head":"\n\u00bfNecesitamos invertir en Social Media? -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hamilton.global\/en\/necesitamos-invertir-en-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfNecesitamos invertir en Social Media? -\" \/>\n<meta property=\"og:description\" content=\"A estas alturas de la pel\u00edcula decir que los llamados \u201csocial media\u201d configuran un parte m\u00e1s que notable de la interacci\u00f3n humana puede parecer de perogrullo. 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