{"id":931,"date":"2014-05-19T08:47:00","date_gmt":"2014-05-19T08:47:00","guid":{"rendered":"http:\/\/hamilton.global\/index.php\/2014\/05\/19\/marcas-que-se-reinventan\/"},"modified":"2023-06-27T11:37:01","modified_gmt":"2023-06-27T11:37:01","slug":"marcas-que-se-reinventan","status":"publish","type":"post","link":"https:\/\/hamilton.global\/en\/marcas-que-se-reinventan\/","title":{"rendered":"Brands that reinvent themselves"},"content":{"rendered":"<div><span style=\"font-family: Arial, Helvetica, sans-serif;\">Jordi Aymerich, professor of Marketing at the University of Barcelona, has participated in \u201cEl Mat\u00ed de Catalunya R\u00e0dio\u201d, to talk about classic brands that are reinvented over time. The Munich Marketing Director, Xavier Berneda, and the General Director of Bultaco, Curro Bult\u00f3, also participated.<\/span><\/div>\n<div><\/div>\n<p><iframe align=\"top\" allowfullscreen=\"\" frameborder=\"0\" height=\"115\" hspace=\"0\" marginheight=\"0\" scrolling=\"no\" src=\"http:\/\/www.goear.com\/embed\/sound\/f805514\" vspace=\"0\" width=\"580\"><\/iframe><\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Jordi Aymerich, professor of Marketing at the University of Barcelona, has participated in \u201cEl Mat\u00ed de Catalunya R\u00e0dio\u201d, to talk about classic brands that are reinvented over time. The Munich Marketing Director, Xavier Berneda, and the General Director of Bultaco, Curro Bult\u00f3, also participated.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marcas que se reinventan -<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marcas que se reinventan -\" \/>\n<meta property=\"og:description\" content=\"Jordi Aymerich, profesor de Marketing de la Universidad de Barcelona, ha participado en \u201cEl Mat\u00ed de Catalunya R\u00e0dio\u201d, para hablar de marcas cl\u00e1sicas que se reinventan con el paso del tiempo. Tambi\u00e9n han participado el Director de Marqueting de Munich, Xavier Berneda y el Director General de Bultaco, Curro Bult\u00f3.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hamilton.global\/en\/marcas-que-se-reinventan\/\" \/>\n<meta property=\"og:site_name\" content=\"Hamilton\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-19T08:47:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-27T11:37:01+00:00\" \/>\n<meta name=\"author\" content=\"Jorge Teixeira\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Teixeira\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hamilton.global\/es\/marcas-que-se-reinventan\/\",\"url\":\"https:\/\/hamilton.global\/es\/marcas-que-se-reinventan\/\",\"name\":\"Marcas que se reinventan -\",\"isPartOf\":{\"@id\":\"https:\/\/hamilton.global\/#website\"},\"datePublished\":\"2014-05-19T08:47:00+00:00\",\"dateModified\":\"2023-06-27T11:37:01+00:00\",\"author\":{\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28\"},\"breadcrumb\":{\"@id\":\"https:\/\/hamilton.global\/es\/marcas-que-se-reinventan\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hamilton.global\/es\/marcas-que-se-reinventan\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hamilton.global\/es\/marcas-que-se-reinventan\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hamilton.global\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marcas que se reinventan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hamilton.global\/#website\",\"url\":\"https:\/\/hamilton.global\/\",\"name\":\"Hamilton Global\",\"description\":\"Market Intelligence Consulting Company\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hamilton.global\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28\",\"name\":\"Jorge Teixeira\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g\",\"caption\":\"Jorge Teixeira\"},\"url\":\"https:\/\/hamilton.global\/en\/author\/jorge\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marcas que se reinventan -","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_GB","og_type":"article","og_title":"Marcas que se reinventan -","og_description":"Jordi Aymerich, profesor de Marketing de la Universidad de Barcelona, ha participado en \u201cEl Mat\u00ed de Catalunya R\u00e0dio\u201d, para hablar de marcas cl\u00e1sicas que se reinventan con el paso del tiempo. 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