{"id":5492,"date":"2025-12-30T11:45:30","date_gmt":"2025-12-30T11:45:30","guid":{"rendered":"https:\/\/hamilton.global\/?p=5492"},"modified":"2025-12-30T11:45:30","modified_gmt":"2025-12-30T11:45:30","slug":"global-research-software-2025-esomarreport","status":"publish","type":"post","link":"https:\/\/hamilton.global\/en\/global-research-software-2025-esomarreport\/","title":{"rendered":"Key takeaways from ESOMAR&#039;s &quot;Global Research Software 2025&quot; report"},"content":{"rendered":"<p>The global insights industry surpassed <strong>$153 billion in 2024<\/strong> and aims to surpass the <strong>$160 billion<\/strong> this year (<strong>2025<\/strong>The breakdown by sector shows:<\/p>\n<p><img decoding=\"async\" class=\"wp-image-5497 aligncenter\" src=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/market-share.png\" alt=\"\" width=\"432\" height=\"238\" \/><\/p>\n<ul>\n<li><strong>Digital Data Analytics<\/strong> is the <strong>star segment<\/strong> within Research Software ($45.550M) and the only one that maintains double-digit growth (\u2248+15%)<\/li>\n<li>They follow <strong>Social Listening &amp; Communities<\/strong> ($9.950M; +4.8%)<\/li>\n<li><strong>Self-serve Research Platforms<\/strong> ($3.890M; +7.6%)<\/li>\n<li><strong>Enterprise Feedback Management<\/strong> ($2.770M; +2.5%).<\/li>\n<\/ul>\n<h4><strong>Regional overview of the fastest growing segment<\/strong><\/h4>\n<h4><strong>(2020 \u2013 2025)<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-5498\" src=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/US.png\" alt=\"\" width=\"543\" height=\"405\" srcset=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/US.png 543w, https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/US-480x358.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 543px, 100vw\" \/>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <img decoding=\"async\" class=\"alignnone  wp-image-5496\" src=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/Europe.png\" alt=\"\" width=\"552\" height=\"409\" srcset=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/Europe.png 552w, https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/Europe-480x356.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 552px, 100vw\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-5495\" src=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/AP.png\" alt=\"\" width=\"536\" height=\"408\" srcset=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/AP.png 536w, https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/AP-480x365.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 536px, 100vw\" \/>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <img decoding=\"async\" class=\"alignnone  wp-image-5494\" src=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/America.png\" alt=\"\" width=\"550\" height=\"410\" srcset=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/America.png 550w, https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/America-480x358.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 550px, 100vw\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-5493\" src=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/Africa-and-ME.png\" alt=\"\" width=\"545\" height=\"408\" srcset=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/Africa-and-ME.png 545w, https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/Africa-and-ME-480x359.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 545px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Real-time &amp; agile research<\/strong><\/h4>\n<p>The research in <strong>real-time and agile<\/strong> has happened<strong> from novelty to standard<\/strong>Automation, AI, and communities <em>always-on<\/em> They allow you to react to the market in days and activate decisions continuously. But not everything needs to be accelerated: <strong>ad-hoc and in-depth studies<\/strong> (longitudinal, qualitative exploratory, in-depth U&amp;A, brand positioning, complex pricing) remain <strong>essential to understanding why<\/strong>Map drivers and reduce strategic risks. The winning approach doesn&#039;t replace, it combines: a quick signal to iterate (real-time &amp; agile) + deep understanding to guide direction (ad-hoc\/in-depth).<\/p>\n<p>&nbsp;<\/p>\n<h1 style=\"text-align: center;\">Result: speed with purpose, informed decisions today without losing the structural base that will support growth tomorrow.<\/h1>\n<p>&nbsp;<\/p>\n<h4><strong>Synthetic data: risks, rewards, and responsibilities<\/strong><\/h4>\n<p>Synthetic data are presented as a complementary layer: useful for prototyping questionnaires, modeling scenarios, imputing\/cleaning and expanding difficult samples, always with validation against real data and transparent documentation of the method. The report distinguishes between tabular synthesis (generative models on structured data) and responses generated with LLMs (still too immature to replace fieldwork). Three practical limitations:<\/p>\n<ul>\n<li>They do not replace fieldwork<\/li>\n<li>require minimums of real data<\/li>\n<li>They depend on the quality of the modeling and the expertise of the team.<\/li>\n<\/ul>\n<p>In practice: explore faster, but with governance and clarity of assumptions.<\/p>\n<p><strong>In summary<\/strong>The sector is moving towards software ecosystems and more agile decision-making, but ad-hoc and in-depth studies remain the basis for understanding the why and reducing strategic risk.<\/p>\n<p>In <strong>Hamilton Global Intelligence <\/strong>We are committed to helping companies turn data into decisions through tailored designs (U&amp;A, positioning, pricing, segmentation, concept validation) and clear, actionable deliverables.<\/p>\n<a href='https:\/\/hamilton.global\/en\/contactanos\/' class='small-button smallblue' target=\"_blank\">MORE INFORMATION<\/a>\n<p><em>December, 2025\u00a0<\/em><\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>The global insights industry surpassed $153 billion in 2024 and is on track to exceed $160 billion this year (2025). The breakdown by sector shows: Digital Data Analytics is the star segment within Research Software ($45.55 billion) and the only one maintaining double-digit growth (approximately $151.3 billion). It is followed by Social Listening &amp; Communities ($9.95 billion; [\u2026]<\/p>","protected":false},"author":4,"featured_media":5504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[130,212,216,214],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Claves del informe \u201cGlobal Research Software 2025\u201d de ESOMAR<\/title>\n<meta name=\"description\" content=\"Puntos destacados de \u201cGlobal Research Software 2025\u201d (ESOMAR)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hamilton.global\/en\/global-research-software-2025-esomarreport\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" 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