{"id":5354,"date":"2025-10-16T12:11:18","date_gmt":"2025-10-16T12:11:18","guid":{"rendered":"https:\/\/hamilton.global\/?p=5354"},"modified":"2025-10-31T12:30:45","modified_gmt":"2025-10-31T12:30:45","slug":"libro-jordi-aymerich-consumer-intelligence","status":"publish","type":"post","link":"https:\/\/hamilton.global\/en\/libro-jordi-aymerich-consumer-intelligence\/","title":{"rendered":"Consumer Intelligence: Unleash the Power of Consumers"},"content":{"rendered":"

Jordi Aymerich's new book champions a humane and practical approach to consumer analysis in the age of big data and AI.<\/span><\/b>\u00a0<\/span><\/h2>\n

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\"\"<\/span>We are experiencing an unprecedented transformation. <\/span>Big data and Artificial Intelligence (AI) have changed the way brands observe, measure, and engage with their consumers. But it's not all about algorithms. The quality of the information, well-executed statistical analysis (basic and advanced), and, above all, human interpretation to translate data into decisions also matter.<\/p>\n

The book <\/strong>\u201cConsumer Intelligence\u201d<\/strong> It is an invitation to <\/span>Understanding the consumer beyond dashboards and trends<\/span><\/b>. It proposes a very operational roadmap for <\/span>Collect, analyze, and interpret information from primary and secondary methods, from surveys and qualitative methods to digital sources such as social media or purchase histories.<\/p>\n

He aim<\/strong> it is clear: <\/span>reduce risks<\/span><\/b> and <\/span>make better decisions<\/span><\/b>, both strategic and day-to-day (product, pricing, brand, customer experience, etc.).<\/span>\u00a0<\/span><\/p>\n

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AI yes, but with criteria<\/span><\/b>\u00a0<\/span><\/h2>\n

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Aymerich<\/span> recognizes the current and growing impact of AI on our professional routines:<\/span>\u00a0<\/span><\/p>\n