{"id":5342,"date":"2025-08-01T07:43:34","date_gmt":"2025-08-01T07:43:34","guid":{"rendered":"https:\/\/hamilton.global\/?p=5342"},"modified":"2026-04-22T10:17:33","modified_gmt":"2026-04-22T10:17:33","slug":"tendenciaprincipal","status":"publish","type":"post","link":"https:\/\/hamilton.global\/en\/tendenciaprincipal\/","title":{"rendered":"Humanization will be the main trend"},"content":{"rendered":"<h2 style=\"text-align: center;\">New consumer trends and their impact on the organized retail sector: interview with Sebasti\u00e1n Fern\u00e1ndez Lara at APCC<\/h2>\n<h2 style=\"text-align: center;\"><span style=\"color: #666666; font-size: 14px;\">Within the framework of the <strong>APCC Summit<\/strong> \u2013 <a href=\"https:\/\/www.apcc.pt\/\">Portuguese Association of Shopping Centers<\/a>, where Hamilton presented a study focused on Portugal on new consumer trends and their impact on the organized retail sector, the association interviewed our <strong>Partner Director, Sebasti\u00e1n Fern\u00e1ndez Lara<\/strong>, to delve deeper into the main challenges and transformations of the sector in the country.<\/span><\/h2>\n<h2 style=\"text-align: center;\"><span style=\"color: #666666; font-size: 14px;\">We invite you to read the full interview, in which Sebasti\u00e1n reflects on how shopping centers impact people&#039;s lives, what factors influence purchasing decisions, the role of technology, and the growing need to build a more human relationship with consumers.<\/span><\/h2>\n<p>\ud83d\udc49 <a href=\"https:\/\/www.apcc.pt\/noticias\/entrevista-com-sebastian-fernandez-de-lara-partner-director-of-retail-division-na-hamilton\/427\" target=\"_blank\" rel=\"noopener\">Read the interview on the APCC website<\/a><\/p>\n<h2 style=\"text-align: center;\"><\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>New consumer trends and their impact on the organized retail sector: interview with Sebasti\u00e1n Fern\u00e1ndez Lara at APCC. Within the framework of the APCC Summit \u2013 Associa\u00e7\u00e3o Portuguesa de Centros Comerciais (Portuguese Association of Shopping Centers), where Hamilton presented a study focused on Portugal on new consumer trends and their impact on the retail sector [\u2026]<\/p>","protected":false},"author":4,"featured_media":5346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[130,212,214,217,1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La humanizaci\u00f3n ser\u00e1 la tendencia principal<\/title>\n<meta name=\"description\" content=\"Nuevas tendencias de consumo y su impacto en el sector minorista organizado: entrevista a Sebasti\u00e1n Fern\u00e1ndez Lara en APCC.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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