{"id":5224,"date":"2024-12-18T09:38:22","date_gmt":"2024-12-18T09:38:22","guid":{"rendered":"https:\/\/hamilton.global\/?p=5224"},"modified":"2025-10-16T11:17:49","modified_gmt":"2025-10-16T11:17:49","slug":"las-marcas-cambian-sus-nombres-golpe-maestro-o-suicidio","status":"publish","type":"post","link":"https:\/\/hamilton.global\/en\/las-marcas-cambian-sus-nombres-golpe-maestro-o-suicidio\/","title":{"rendered":"When brands dare to change their name: masterstroke or marketing suicide?"},"content":{"rendered":"

 <\/p>\n

Jordi Haymerich, Main Partner of HAMILTON GLOBAL INTELLIGENCE<\/strong><\/a>, is interviewed by Pablo Tall\u00f3n Ojeda for the SER chain<\/a> from Catalonia, commenting on the name change in the brands.<\/p>\n

If you wish to access the full article, entitled \u00abWhen brands dare to change their names: Masterstroke or suicide?<\/em>\u00ab, or listen to the interview, click on the following link:<\/p>\n

 <\/p>\n

\"jordi-aymerich-cadenaser-entrevista-hamilton\"

Jordi Aymerich conducts an interview on Cadena SER<\/p><\/div>\n

 <\/p>\nPublication access<\/a>\n<\/span>","protected":false},"excerpt":{"rendered":"

  Jordi Haymerich, Main Partner at HAMILTON GLOBAL INTELLIGENCE, is interviewed by Pablo Tall\u00f3n Ojeda for the Catalan radio station Cadena SER, where he discusses brand name changes. If you'd like to read the full article, titled "When Brands Dare to Change Their Names: Masterstroke or Suicide?", or listen to the interview, [\u2026]<\/p>","protected":false},"author":4,"featured_media":5244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[208,217],"tags":[],"yoast_head":"\nCuando las marcas se atreven a cambiar su nombre: \u00bfgolpe maestro o suicidio de marketing? 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Cuando las marcas se atreven a cambiar sus nombres: \u00bfGolpe maestro o suicidio?\" \/>\n<meta property=\"og:description\" content=\"Jordi Haymerich, Main Partner de HAMILTON GLOBAL INTELLIGENCE, es entrevistado por Pablo Tall\u00f3n Ojeda para la Cadena SER de Catalu\u00f1a.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hamilton.global\/en\/las-marcas-cambian-sus-nombres-golpe-maestro-o-suicidio\/\" \/>\n<meta property=\"og:site_name\" content=\"Hamilton\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-18T09:38:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-16T11:17:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hamilton.global\/wp-content\/uploads\/2024\/12\/Jordi-Cadena-SER-700x300px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hamilton Global\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hamilton Global\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hamilton.global\/las-marcas-cambian-sus-nombres-golpe-maestro-o-suicidio\/\",\"url\":\"https:\/\/hamilton.global\/las-marcas-cambian-sus-nombres-golpe-maestro-o-suicidio\/\",\"name\":\"Cuando las marcas se atreven a cambiar su nombre: \u00bfgolpe maestro o suicidio de marketing? 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