Hamilton Global presents in a round table the main conclusions of its study, carried out for the Spanish Association of Shopping Centers and Parks (AECC) on how shopping centers are coexisting with the digital era.<\/p>\n
The main conclusions were presented at a breakfast, which also featured a round table formed by Ricardo Rivero, partner at Hamilton Global Intelligence, Eduardo Ceballos, country head Spain & Italy at Neinver, Luis L\u00e1zaro, managing director of retail & logistics of Merlin Properties, and Luis Pires, general director of Kl\u00e9pierre Iberia.<\/p>\n
According to the study carried out by Hamilton Global, 67.8% of those surveyed had made an online purchase in the last twelve months and 100% had gone to a physical store. Very few had bought through a single channel.<\/p>\n
The study highlights that there is a greater impact due to the speed at which this technological transformation is occurring, which creates a certain feeling of uncertainty.<\/p>\n
Thus, several trends are pointed out, some of them closely linked to e-commerce, such as the satisfaction of immediacy, the personalization of consumption or the possibility of buying cheaper. Other keys are that leisure is becoming a priority and there is greater concern for ecology and sustainability. There is also a trend towards localism and connection with the environment, in addition to a rise in the collaborative economy. Likewise, there is a concentration of retailers, with operators returning to city centers with fewer, but larger, points of sale.<\/p>\n