Hamilton Global presents the main findings of its study in a roundtable discussion, conducted for the Spanish Association of Shopping Centers and Retail Parks (AECC), focusing on how shopping centers are adapting to the digital era.<\/p>\n
The key conclusions were presented during a breakfast event, featuring a roundtable panel comprising Ricardo Rivero, partner at Hamilton Global Intelligence, Eduardo Ceballos, country head Spain & Italy at Neinver, Luis L\u00e1zaro, managing director of retail & logistics at Merlin Properties, and Luis Pires, general manager of Kl\u00e9pierre Iberia.<\/p>\n
According to the study conducted by Hamilton Global, 67.8% of respondents had made an online purchase in the last twelve months, and 100% had visited a physical store. Very few had made purchases through only one channel.<\/p>\n
The study highlights that the impact of this technological transformation is significant and creates a certain sense of uncertainty.<\/p>\n
Several trends have been identified, some closely related to e-commerce, such as the satisfaction of immediacy, personalized consumption, or the opportunity to buy at lower prices. Other key factors include the increasing priority of leisure, a growing concern for ecology and sustainability, a trend towards localism and connection with the environment, and a rise in collaborative economy. Additionally, there is a concentration of retailers, with operators returning to city centers with fewer points of sale, but larger ones.<\/p>\n