{"id":1026,"date":"2009-04-06T15:16:00","date_gmt":"2009-04-06T15:16:00","guid":{"rendered":"http:\/\/hamilton.global\/index.php\/2009\/04\/06\/acbc-nueva-herramienta-de-conjoint-analysis\/"},"modified":"2025-12-02T09:31:28","modified_gmt":"2025-12-02T09:31:28","slug":"acbc-nueva-herramienta-de-conjoint-analysis","status":"publish","type":"post","link":"https:\/\/hamilton.global\/en\/acbc-nueva-herramienta-de-conjoint-analysis\/","title":{"rendered":"ACBC (New Conjoint Analysis Tool)"},"content":{"rendered":"<p><span style=\"font-family:arial;\">As you all know, Conjoint Analysis is a basic statistical tool for managing our company&#039;s product and pricing strategy.<\/span><\/p>\n<p><span style=\"font-family:Arial;\">ACBC (Adaptive Choice Based Conjoint) offers us the latest technology in this area through Sawtooth software, positioning itself as an element that should help us, from a strategic solution to determine a series of parameters that we ask ourselves from marketing or general management.<\/span><br \/><span style=\"font-family:Arial;\"><\/span><br \/><span style=\"font-family:Arial;\">What is the price elasticity of my products? What is the ideal price at which I should position my product or service? What level of cannibalization exists between our products\/services if I lower or raise the price of a product? What demand will I get with a product configuration? What demand transfers go to my competition and what comes to me? How can I define the optimal product\/service bundle?<\/span><\/p>\n<p><span style=\"font-family:Arial;\">ACBC is what ACA is to traditional conjoint (CVA), the difference is that it does not work on the ordering of cards but rather through preferences (Choice derivation).<\/span><\/p>\n<p><span style=\"font-family:Arial;\">Choice-Based Conjoint has become very popular in the last 5 years because it works on the basis of a more palpable reality. Instead of making a ranking or rating of cards, the interviewees, based on a series of products with all their characteristics, choose which one they would buy. As in the real world, there is the option of not choosing any of the products presented.<\/span><br \/><span style=\"font-family:Arial;\"><\/span><br \/><span style=\"font-family:Arial;\">The proper derivation of the Choice-Based Conjoint is the &quot;adaptive&quot; version or ACBC.<\/span><\/p>\n<p><span style=\"font-family:arial;\">In order to directly demonstrate the application of ACBC, I am sending you this presentation uploaded to Slideshare that you can see in the following blog entry.<br \/><\/span><\/p>\n<p><span style=\"font-family:arial;\"><\/span><br \/><span style=\"font-family:arial;\"><\/span><\/p>\n<p><span style=\"font-family:Arial;\"><\/span><\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>As you all know, Conjoint Analysis is a basic statistical tool for managing our company&#039;s product and pricing strategy. ACBC (Adaptive Choice Based Conjoint) offers the latest technology in this field through Sawtooth software, positioning itself as an element that should help us, from a strategic solution [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[128,127,129],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ACBC (Nueva herramienta de Conjoint Analysis) -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hamilton.global\/en\/acbc-nueva-herramienta-de-conjoint-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ACBC (Nueva herramienta de Conjoint Analysis) -\" \/>\n<meta property=\"og:description\" content=\"Como todos sab\u00e9is el Conjoint Analysis es una herramienta estad\u00edstica b\u00e1sica para la gesti\u00f3n de la estrategia de productos y precios de nuestra compa\u00f1\u00eda. ACBC (Adaptative Choice Based Conjoint) nos ofrece la \u00faltima tecnolog\u00eda en esta materia a trav\u00e9s del software de Sawtooth, postul\u00e1ndose como un elemento que nos debe ayudar, desde una soluci\u00f3n estrat\u00e9gica [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hamilton.global\/en\/acbc-nueva-herramienta-de-conjoint-analysis\/\" \/>\n<meta property=\"og:site_name\" content=\"Hamilton\" \/>\n<meta property=\"article:published_time\" content=\"2009-04-06T15:16:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-02T09:31:28+00:00\" \/>\n<meta name=\"author\" content=\"Jorge Teixeira\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Teixeira\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hamilton.global\/acbc-nueva-herramienta-de-conjoint-analysis\/\",\"url\":\"https:\/\/hamilton.global\/acbc-nueva-herramienta-de-conjoint-analysis\/\",\"name\":\"ACBC (Nueva herramienta de Conjoint Analysis) -\",\"isPartOf\":{\"@id\":\"https:\/\/hamilton.global\/#website\"},\"datePublished\":\"2009-04-06T15:16:00+00:00\",\"dateModified\":\"2025-12-02T09:31:28+00:00\",\"author\":{\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28\"},\"breadcrumb\":{\"@id\":\"https:\/\/hamilton.global\/acbc-nueva-herramienta-de-conjoint-analysis\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hamilton.global\/acbc-nueva-herramienta-de-conjoint-analysis\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hamilton.global\/acbc-nueva-herramienta-de-conjoint-analysis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hamilton.global\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ACBC (Nueva herramienta de Conjoint Analysis)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hamilton.global\/#website\",\"url\":\"https:\/\/hamilton.global\/\",\"name\":\"Hamilton Global\",\"description\":\"Market Intelligence Consulting Company\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hamilton.global\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28\",\"name\":\"Jorge Teixeira\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g\",\"caption\":\"Jorge Teixeira\"},\"url\":\"https:\/\/hamilton.global\/en\/author\/jorge\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ACBC (Nueva herramienta de Conjoint Analysis) -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hamilton.global\/en\/acbc-nueva-herramienta-de-conjoint-analysis\/","og_locale":"en_GB","og_type":"article","og_title":"ACBC (Nueva herramienta de Conjoint Analysis) -","og_description":"Como todos sab\u00e9is el Conjoint Analysis es una herramienta estad\u00edstica b\u00e1sica para la gesti\u00f3n de la estrategia de productos y precios de nuestra compa\u00f1\u00eda. 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