I think it is curious, if not the most, the vending machine that Coca Cola has "invented" as a total choice concept and that we currently find as a test in the USA.<\/p>\n
Are traditional product tests over? Let's hope not.<\/p>\n
The Coca Cola Freestyle machine allows you to choose any flavor combination from more than 100 ingredients, that is, you can choose a traditional or classic Coca Cola or a mixture of lemon, strawberry, passion fruit and Coca Cola soda if the invention seems convincing to you. I guess finding the balance is going to be difficult ;-))). There are more than 100 different flavors to choose from.<\/p>\n
What would be inaccessible from a product creation standpoint becomes the most perfect personalized consumer tool out there. Can we imagine building our own refreshing drink? A drink that is not found in stores and that is uniquely "ours."<\/p>\n
The power of the tool is enormous since it allows all the combinations to be recorded in a database and they can be analyzed as if they were new consumer launches.<\/p>\n
Needless to say, the consumer-brand relational implications that can be established. Not only in choosing the best mix but also how to bring "one to one" marketing to a consumer category where the level of purchase involvement is absolutely minimal or futile.<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":" I find the vending machine that Coca-Cola "invented" as a concept of total choice, which we're currently testing in the USA, to be curious, if nothing else. Are traditional product tests over? Let's hope not. The Coca-Cola Freestyle vending machine lets you choose any flavor combination from more than [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[88,72,90,91,89,92],"tags":[],"yoast_head":"\n