{"id":4424,"date":"2023-08-10T12:59:20","date_gmt":"2023-08-10T12:59:20","guid":{"rendered":"https:\/\/hamilton.global\/nuestras-soluciones-detalladas\/"},"modified":"2024-10-24T19:43:43","modified_gmt":"2024-10-24T19:43:43","slug":"nuestras-soluciones-detalladas","status":"publish","type":"page","link":"https:\/\/hamilton.global\/en\/nuestras-soluciones-detalladas\/","title":{"rendered":"Our Detailed Solutions"},"content":{"rendered":"

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Brand Strategy<\/a><\/h2>\n

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Segmentation for Growth and Buyer Persona<\/h3>\n

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Identify and understand different groups or client segments through a quialitative and quantitative research.<\/p>\n

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Brand image & positioning and positioning Engineering<\/h3>\n

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Analyzes and evaluates the perception and position of your brand on the mind of the consumers. Understand how the brand is perceived in comparison to your competitors and identify opportunity areas.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb]+<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3\u2033 _builder_version=\u00bb4.7.4\u2033 _module_preset=\u00bbdefault\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3\u2033 module_class=\u00bbSpecificSolutionsrow\u00bb _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb position_origin_a=\u00bbcenter_center\u00bb position_origin_a_tablet=\u00bb\u00bb position_origin_a_phone=\u00bb\u00bb position_origin_a_last_edited=\u00bbon|desktop\u00bb position_origin_f_tablet=\u00bb\u00bb position_origin_f_phone=\u00bb\u00bb position_origin_f_last_edited=\u00bbon|desktop\u00bb position_origin_r_tablet=\u00bb\u00bb position_origin_r_phone=\u00bb\u00bb position_origin_r_last_edited=\u00bbon|desktop\u00bb positioning_tablet=\u00bbrelative\u00bb positioning_phone=\u00bb\u00bb positioning_last_edited=\u00bbon|desktop\u00bb][et_pb_column type=\u00bb1_3\u2033 _builder_version=\u00bb4.7.4\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb custom_margin=\u00bb||-8px|||\u00bb]<\/p>\n

Brand health tracking<\/h3>\n

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Continuous behavior analysis of your customers. How they buy and use your category, what they think and the feelings your brand transmits.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb]+<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3\u2033 _builder_version=\u00bb4.7.4\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb custom_margin=\u00bb||-8px|||\u00bb]<\/p>\n

Pricing Strategy<\/h3>\n

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Defines the optimal pricing strategy to strengthen your position on the market and that allows you to gain your clients\u2019 trust.<\/p>\n

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Brand action<\/a><\/h2>\n

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Market Sizing <\/h3>\n

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Identifies growth opportunities through the quantification of the size and comprehension of the market structure.<\/p>\n

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Usage & Attitudes (U&A)<\/h3>\n

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Obtain detailed information about the necessities, preferences and behaviours of the consumers regarding your category and brand.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb]+<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3\u2033 _builder_version=\u00bb4.7.4\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb custom_margin=\u00bb||-8px|||\u00bb]<\/p>\n

Willingness to pay (Conjoint Analysis, BPTO, Maxdiff)<\/h3>\n

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Obtain information about the preferences and the disposition of the consumers to pay for different characteristics or attributes of a product.<\/p>\n

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Marketing Mix Modelling<\/h3>\n

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Statistical method to determine the effectiveness of your marketing campaigns, considering each one of the tactics and promotional activities, such as other uncontrollable factors success motivators.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb]+<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3\u2033 _builder_version=\u00bb4.7.4\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb custom_margin=\u00bb||-8px|||\u00bb]<\/p>\n

Message recall test<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#ffffff\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_text_color=\u00bb#ffffff\u00bb header_2_font_size=\u00bb42px\u00bb header_2_line_height=\u00bb1.2em\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb2.5em\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb]<\/p>\n

Test the effectiveness and reach of the publicity, through a publicity recall.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb] [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3\u2033 _builder_version=\u00bb4.7.4\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb custom_margin=\u00bb||-8px|||\u00bb]<\/p>\n

Predictive Analytics<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#ffffff\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_text_color=\u00bb#ffffff\u00bb header_2_font_size=\u00bb42px\u00bb header_2_line_height=\u00bb1.2em\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb2.5em\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb]<\/p>\n

Prediction of future events or trends through the use of historical data and advanced statistical techniques.\nPrediction of future events or trends by using historical data and advanced statistical techniques.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb]+<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1\u2033 admin_label=\u00bbSection\u00bb module_id=\u00bbcustomerExperienceDetails\u00bb _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb background_image=\u00bbhttps:\/\/hamilton.global\/wp-content\/uploads\/2023\/07\/customer_experience_bg-big.jpg\u00bb parallax=\u00bbon\u00bb min_height=\u00bb880px\u00bb min_height_tablet=\u00bb\u00bb min_height_phone=\u00bb\u00bb min_height_last_edited=\u00bbon|tablet\u00bb da_popup_slug=\u00bbcustomerExperienceDetails\u00bb da_disable_devices=\u00bboff|off|off\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row module_id=\u00bbcustomer_experience\u00bb _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb position_origin_a=\u00bbcenter_center\u00bb position_origin_a_tablet=\u00bb\u00bb position_origin_a_phone=\u00bb\u00bb position_origin_a_last_edited=\u00bbon|desktop\u00bb position_origin_f_tablet=\u00bb\u00bb position_origin_f_phone=\u00bb\u00bb position_origin_f_last_edited=\u00bbon|desktop\u00bb position_origin_r_tablet=\u00bb\u00bb position_origin_r_phone=\u00bb\u00bb position_origin_r_last_edited=\u00bbon|desktop\u00bb positioning_tablet=\u00bbrelative\u00bb positioning_phone=\u00bb\u00bb positioning_last_edited=\u00bbon|tablet\u00bb][et_pb_column type=\u00bb4_4\u2033 _builder_version=\u00bb4.6.6\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_image src=\u00bbhttps:\/\/hamilton.global\/wp-content\/uploads\/2020\/11\/cx_icon.svg\u00bb title_text=\u00bbcx_icon\u00bb _builder_version=\u00bb4.6.6\u2033 _module_preset=\u00bbdefault\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_text_color=\u00bb#ffffff\u00bb header_2_font_size=\u00bb42px\u00bb header_2_line_height=\u00bb1.2em\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb2.5em\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb]<\/p>\n

Customer Experience<\/a><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3\u2033 module_class=\u00bbrowSpecificSolutions\u00bb _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb position_origin_a=\u00bbcenter_center\u00bb position_origin_a_tablet=\u00bb\u00bb position_origin_a_phone=\u00bb\u00bb position_origin_a_last_edited=\u00bbon|desktop\u00bb position_origin_f_tablet=\u00bb\u00bb position_origin_f_phone=\u00bb\u00bb position_origin_f_last_edited=\u00bbon|desktop\u00bb position_origin_r_tablet=\u00bb\u00bb position_origin_r_phone=\u00bb\u00bb position_origin_r_last_edited=\u00bbon|desktop\u00bb positioning_tablet=\u00bbrelative\u00bb positioning_phone=\u00bb\u00bb positioning_last_edited=\u00bbon|desktop\u00bb][et_pb_column type=\u00bb1_3\u2033 _builder_version=\u00bb4.7.4\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb custom_margin=\u00bb||-8px|||\u00bb]<\/p>\n

Customer Journey<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#ffffff\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_text_color=\u00bb#ffffff\u00bb header_2_font_size=\u00bb42px\u00bb header_2_line_height=\u00bb1.2em\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb2.5em\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb]<\/p>\n

Understand your customers' needs, expectations and behaviors through their experience by analyzing key touch points and interactions.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb]+<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3\u2033 _builder_version=\u00bb4.7.4\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb custom_margin=\u00bb||-8px|||\u00bb]<\/p>\n

Huff Model<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#ffffff\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_text_color=\u00bb#ffffff\u00bb header_2_font_size=\u00bb42px\u00bb header_2_line_height=\u00bb1.2em\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb2.5em\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb]<\/p>\n

Establishes a theory based on the principle of probability, which predicts a consumer's choice to visit and purchase from a specific store, considering factors such as distance and attraction, and comparing these same elements with those of the competition.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb] [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3\u2033 _builder_version=\u00bb4.7.4\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb custom_margin=\u00bb||-8px|||\u00bb]<\/p>\n

Shopper research<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#ffffff\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_text_color=\u00bb#ffffff\u00bb header_2_font_size=\u00bb42px\u00bb header_2_line_height=\u00bb1.2em\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb2.5em\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb]<\/p>\n

Understanding consumer behavior and preferences to understand the motivations that drive their purchasing decisions, helping brands to tailor their offerings and marketing strategies accordingly.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb] [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3\u2033 module_class=\u00bbSpecificSolutionsrow\u00bb _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb position_origin_a=\u00bbcenter_center\u00bb position_origin_a_tablet=\u00bb\u00bb position_origin_a_phone=\u00bb\u00bb position_origin_a_last_edited=\u00bbon|desktop\u00bb position_origin_f_tablet=\u00bb\u00bb position_origin_f_phone=\u00bb\u00bb position_origin_f_last_edited=\u00bbon|desktop\u00bb position_origin_r_tablet=\u00bb\u00bb position_origin_r_phone=\u00bb\u00bb position_origin_r_last_edited=\u00bbon|desktop\u00bb positioning_tablet=\u00bbrelative\u00bb positioning_phone=\u00bb\u00bb positioning_last_edited=\u00bbon|desktop\u00bb][et_pb_column type=\u00bb1_3\u2033 _builder_version=\u00bb4.7.4\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb custom_margin=\u00bb||-8px|||\u00bb]<\/p>\n

POS Analytics <\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#ffffff\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_text_color=\u00bb#ffffff\u00bb header_2_font_size=\u00bb42px\u00bb header_2_line_height=\u00bb1.2em\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb2.5em\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb]<\/p>\n

In-depth analysis of each point of sale, collecting essential data of consumer behavior and shopping trends.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb] [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3\u2033 _builder_version=\u00bb4.7.4\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb custom_margin=\u00bb||-8px|||\u00bb]<\/p>\n

Customer Satisfaction & Loyalty<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#ffffff\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_text_color=\u00bb#ffffff\u00bb header_2_font_size=\u00bb42px\u00bb header_2_line_height=\u00bb1.2em\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb2.5em\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb]<\/p>\n

Are your customers satisfied? Would they buy back from your business? Identify your customer\u2019s needs, preferences and expectations in order to know your areas of improvement and innovation.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb]+<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3\u2033 _builder_version=\u00bb4.7.4\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb custom_margin=\u00bb||-8px|||\u00bb]<\/p>\n

NPS (Net Promoter Score)<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#ffffff\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_text_color=\u00bb#ffffff\u00bb header_2_font_size=\u00bb42px\u00bb header_2_line_height=\u00bb1.2em\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb2.5em\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb]<\/p>\n

Metric that evaluates customers' willingness to recommend a company to others, which is considered an indicator of their loyalty and their overall perception of the quality of the product or service.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb] [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3\u2033 module_class=\u00bbSpecificSolutionsrow\u00bb _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb position_origin_a=\u00bbcenter_center\u00bb position_origin_a_tablet=\u00bb\u00bb position_origin_a_phone=\u00bb\u00bb position_origin_a_last_edited=\u00bbon|desktop\u00bb position_origin_f_tablet=\u00bb\u00bb position_origin_f_phone=\u00bb\u00bb position_origin_f_last_edited=\u00bbon|desktop\u00bb position_origin_r_tablet=\u00bb\u00bb position_origin_r_phone=\u00bb\u00bb position_origin_r_last_edited=\u00bbon|desktop\u00bb positioning_tablet=\u00bbrelative\u00bb positioning_phone=\u00bb\u00bb positioning_last_edited=\u00bbon|desktop\u00bb][et_pb_column type=\u00bb1_3\u2033 _builder_version=\u00bb4.7.4\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb custom_margin=\u00bb||-8px|||\u00bb]<\/p>\n

KDA Drivers Analytics<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#ffffff\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_text_color=\u00bb#ffffff\u00bb header_2_font_size=\u00bb42px\u00bb header_2_line_height=\u00bb1.2em\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb2.5em\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb]<\/p>\n

Analyze the importance of each attribute in relation to customer satisfaction, loyalty, and sales performance to identify the most impactful ones and strategically allocate resources to the areas that will generate the biggest impact.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb] [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3\u2033 _builder_version=\u00bb4.7.4\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb custom_margin=\u00bb||-8px|||\u00bb]<\/p>\n

Mental Availability Method<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#ffffff\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_text_color=\u00bb#ffffff\u00bb header_2_font_size=\u00bb42px\u00bb header_2_line_height=\u00bb1.2em\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb2.5em\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb]<\/p>\n

It boosts the brand by creating a strong link in the minds of consumers within its product or service category, so that the brand becomes the first choice when the need to purchase arises.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3\u2033 _builder_version=\u00bb4.7.4\u2033 _module_preset=\u00bbdefault\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1\u2033 admin_label=\u00bbSection\u00bb module_id=\u00bbinnovationInsightsDetails\u00bb _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb background_image=\u00bbhttps:\/\/hamilton.global\/wp-content\/uploads\/2020\/12\/innovation_bg.jpg\u00bb parallax=\u00bbon\u00bb min_height=\u00bb880px\u00bb min_height_tablet=\u00bb\u00bb min_height_phone=\u00bb\u00bb min_height_last_edited=\u00bbon|tablet\u00bb da_popup_slug=\u00bbinnovationInsightsDetails\u00bb da_disable_devices=\u00bboff|off|off\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row module_id=\u00bbinnovation_insights\u00bb _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb position_origin_a=\u00bbcenter_center\u00bb position_origin_a_tablet=\u00bb\u00bb position_origin_a_phone=\u00bb\u00bb position_origin_a_last_edited=\u00bbon|desktop\u00bb position_origin_f_tablet=\u00bb\u00bb position_origin_f_phone=\u00bb\u00bb position_origin_f_last_edited=\u00bbon|desktop\u00bb position_origin_r_tablet=\u00bb\u00bb position_origin_r_phone=\u00bb\u00bb position_origin_r_last_edited=\u00bbon|desktop\u00bb positioning_tablet=\u00bbrelative\u00bb positioning_phone=\u00bb\u00bb positioning_last_edited=\u00bbon|tablet\u00bb][et_pb_column type=\u00bb4_4\u2033 _builder_version=\u00bb4.6.6\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_image src=\u00bbhttps:\/\/hamilton.global\/wp-content\/uploads\/2020\/11\/ii_icon.svg\u00bb title_text=\u00bbii_icon\u00bb _builder_version=\u201d4.6.6\u2033 _module_preset=\u00bbdefault\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_text_color=\u00bb#ffffff\u00bb header_2_font_size=\u00bb42px\u00bb header_2_line_height=\u00bb1.2em\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb2.5em\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb]<\/p>\n

Innovation & Insights<\/a><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3\u2033 module_class=\u00bbrowSpecificSolutions\u00bb _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb position_origin_a=\u00bbcenter_center\u00bb position_origin_a_tablet=\u00bb\u00bb position_origin_a_phone=\u00bb\u00bb position_origin_a_last_edited=\u00bbon|desktop\u00bb position_origin_f_tablet=\u00bb\u00bb position_origin_f_phone=\u00bb\u00bb position_origin_f_last_edited=\u00bbon|desktop\u00bb position_origin_r_tablet=\u00bb\u00bb position_origin_r_phone=\u00bb\u00bb position_origin_r_last_edited=\u00bbon|desktop\u00bb positioning_tablet=\u00bbrelative\u00bb positioning_phone=\u00bb\u00bb positioning_last_edited=\u00bbon|desktop\u00bb][et_pb_column type=\u00bb1_3\u2033 _builder_version=\u00bb4.7.4\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb custom_margin=\u00bb||-8px|||\u00bb]<\/p>\n

Design Thinking<\/h3>\n

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Tackle unknown problems by reframing them into human-centered approaches and focusing on what is important for users, which allows for the creation of a long-lasting value proposition for customers.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb]+<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3\u2033 _builder_version=\u00bb4.7.4\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb custom_margin=\u00bb||-8px|||\u00bb]<\/p>\n

Semiotic Analytics<\/h3>\n

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Semiotics is the study of symbols and processes from a cultural perspective, helping to understand how these elements convey meanings and influence receivers. It is useful for identifying trends and opportunities, highlighting aspects of inclusivity or exclusivity in messages.<\/p>\n

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Ethnographic Immersion<\/h3>\n

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This technique is the deepest investigation of consumer lifestyle as they are highly detailed explorations of why and how consumers think and behave.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb] [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3\u2033 _builder_version=\u00bb4.7.4\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb custom_margin=\u00bb||-8px|||\u00bb]<\/p>\n

Jobs to be Done<\/h3>\n

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This theory provides a framework for defining, categorizing, capturing, and organizing all your customers\u2019 needs and providing the product or service they need accordingly.<\/p>\n

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Digital & Data Science<\/a><\/h2>\n

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Digital behavior<\/h3>\n

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Analyzing the digital behavior of consumers, through measurement and analysis tools, is essential to understand why users act in a certain way in digital environments. This study allows anticipating behaviors, identifying opportunities for improvement and detecting possible obstacles in the buying process.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb] [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3\u2033 _builder_version=\u00bb4.7.4\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb custom_margin=\u00bb||-8px|||\u00bb]<\/p>\n

App, e-commerce, social media analytics<\/h3>\n

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Collect and analyze audience data shared on social networks to improve an organization\u2019s strategic business decisions.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb]+<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3\u2033 _builder_version=\u00bb4.7.4\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb custom_margin=\u00bb||-8px|||\u00bb]<\/p>\n

Predictive Modeling<\/h3>\n

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Statistical technique to predict future behavior. These solutions are a form of data-mining technology that works by analyzing historical and current data and generating a model to help predict future outcomes.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb]+<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3\u2033 module_class=\u00bbrowSpecificSolutions\u00bb _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb position_origin_a=\u00bbcenter_center\u00bb position_origin_a_tablet=\u00bb\u00bb position_origin_a_phone=\u00bb\u00bb position_origin_a_last_edited=\u00bbon|desktop\u00bb position_origin_f_tablet=\u00bb\u00bb position_origin_f_phone=\u00bb\u00bb position_origin_f_last_edited=\u00bbon|desktop\u00bb position_origin_r_tablet=\u00bb\u00bb position_origin_r_phone=\u00bb\u00bb position_origin_r_last_edited=\u00bbon|desktop\u00bb positioning_tablet=\u00bbrelative\u00bb positioning_phone=\u00bb\u00bb positioning_last_edited=\u00bbon|desktop\u00bb][et_pb_column type=\u00bb1_3\u2033 _builder_version=\u00bb4.7.4\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb custom_margin=\u00bb||-8px|||\u00bb]<\/p>\n

Smart and Big Data<\/h3>\n

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Analysis and management of large volumes of data to extract meaningful and applicable knowledge, aimed at improving decision making, optimizing processes and operations, personalizing and improving the customer experience, as well as developing new products or services.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb] [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3\u2033 _builder_version=\u00bb4.7.4\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb custom_margin=\u00bb||-8px|||\u00bb]<\/p>\n

Supervised and unsupervised learning modeling<\/h3>\n

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Types of machine learning models designed to make accurate predictions based on labeled and unlabeled data (Depending on the model) to discover patterns, relationships or structures.<\/p>\n

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Summary Data <\/h3>\n

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AI-generated data that replicates the statistical characteristics of real-world data in the field of data-driven insights. This method offers advantages such as increasing informational value, reducing study costs, and is especially useful in research addressing sensitive or taboo topics.<\/p>\n

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Purpose and sustainability<\/a><\/h2>\n

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Sustainability Strategy<\/h3>\n

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It involves creating a distinctive identity based on ethical values and social and environmental responsibility, generating trust and loyalty with consumers through responsible and conscious practices.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb]+<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3\u2033 _builder_version=\u00bb4.7.4\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb custom_margin=\u00bb||-8px|||\u00bb]<\/p>\n

Creating brand purpose<\/h3>\n

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It consists of defining its purpose beyond economic benefit. It involves identifying and communicating its core mission and values, emotionally connecting with consumers by showcasing the positive impact it aims to generate on society and the world.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb] [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3\u2033 _builder_version=\u00bb4.7.4\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.7.6\u2033 _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb custom_margin=\u00bb||-8px|||\u00bb]<\/p>\n

Sustainable positioning<\/h3>\n

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It involves positioning the brand as a leader in offering sustainable and responsible solutions, highlighting its commitment to the environment and society to attract and retain conscious customers committed to the well-being of the planet.<\/p>\n

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\n

Global market research solutions<\/h1>\n

Specialists in exploring and knowing the consumer<\/p>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

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