{"id":993,"date":"2010-10-05T14:24:00","date_gmt":"2010-10-05T14:24:00","guid":{"rendered":"http:\/\/hamilton.global\/index.php\/2010\/10\/05\/sentimientos-difusos-con-campofrio\/"},"modified":"2023-06-27T11:23:43","modified_gmt":"2023-06-27T11:23:43","slug":"sentimientos-difusos-con-campofrio","status":"publish","type":"post","link":"https:\/\/hamilton.global\/ca\/sentimientos-difusos-con-campofrio\/","title":{"rendered":"Sentiments difusos amb Campofr\u00edo"},"content":{"rendered":"<div style=\"text-align: justify;\">\u00c9s una de les poques vegades que ens \u00e9s dif\u00edcil classificar una comunicaci\u00f3 com la de Campofr\u00edo. \u00c9s una cosa aix\u00ed com una \u00abhist\u00f2ria-anunci-pel\u00b7l\u00edcula\u00bb.<\/p>\n<p>Aquesta vegada Campofr\u00edo ve a sorprendre amb el plantejament sentimental d&#039;una bonica hist\u00f2ria que narra en primera persona un insight que est\u00e0 molt present en aquests temps, carpe diem; \u00e9s interessant. Tot i que no del tot innovadora, s\u00f3n cada vegada m\u00e9s les marques que s&#039;han sumat al carro del sentimentalisme. Tenim exemples de comunicaci\u00f3 clars amb IKEA (no \u00e9s m\u00e9s feli\u00e7 el que m\u00e9s en t\u00e9 sin\u00f3 el que menys necessita) o AQUARIUS (la vida et pot donar segones oportunitats, no defalleixis i gaudeix). \u00abEnjoy life\u00bb i que no t&#039;amarguin la vida amb dades macroecon\u00f2miques i microecon\u00f2miques.<\/p>\n<p>Com a element de marca considerem correcte que Campofr\u00edo vulgui acostar-se a territoris de proximitat amb el consumidor; empatia emocional. Personalment creiem que \u00e9s el que m\u00e9s arriba al consumidor en els temps que corren i de mica en mica tots ens hem anat posicionant definitivament en aquesta muntanya de l&#039;emocionalitat.<\/p>\n<p>Valorem com a story-telling un 10.<\/p>\n<\/div>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>\u00c9s una de les poques vegades que ens \u00e9s dif\u00edcil classificar una comunicaci\u00f3 com la de Campofr\u00edo. \u00c9s una cosa aix\u00ed com una \u00abhist\u00f2ria-anunci-pel\u00b7l\u00edcula&quot;. Aquesta vegada Campofr\u00edo ve a sorprendre amb el plantejament sentimental d&#039;una bonica hist\u00f2ria que narra en primera persona un \u00abinsight\u00bb que est\u00e0 molt present en aquests temps, \u00abcarpe diem\u00bb; \u00e9s interessant.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[71,69,70],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sentimientos difusos con Campofr\u00edo -<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sentimientos difusos con Campofr\u00edo -\" \/>\n<meta property=\"og:description\" content=\"Es una de las pocas veces que nos es dif\u00edcil clasificar una comunicaci\u00f3n como la de Campofr\u00edo. Es algo as\u00ed como una \u00abhistoria-anuncio-pel\u00edcula\u201d. Esta vez Campofr\u00edo viene a sorprender con el planteamiento sentimental de una bonita historia que narra en primera persona un \u00abinsight\u00bb que est\u00e1 muy presente en estos tiempos, \u00abcarpe diem\u00bb; es interesante. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hamilton.global\/ca\/sentimientos-difusos-con-campofrio\/\" \/>\n<meta property=\"og:site_name\" content=\"Hamilton\" \/>\n<meta property=\"article:published_time\" content=\"2010-10-05T14:24:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-27T11:23:43+00:00\" \/>\n<meta name=\"author\" content=\"Jorge Teixeira\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Teixeira\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hamilton.global\/es\/sentimientos-difusos-con-campofrio\/\",\"url\":\"https:\/\/hamilton.global\/es\/sentimientos-difusos-con-campofrio\/\",\"name\":\"Sentimientos difusos con Campofr\u00edo -\",\"isPartOf\":{\"@id\":\"https:\/\/hamilton.global\/#website\"},\"datePublished\":\"2010-10-05T14:24:00+00:00\",\"dateModified\":\"2023-06-27T11:23:43+00:00\",\"author\":{\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28\"},\"breadcrumb\":{\"@id\":\"https:\/\/hamilton.global\/es\/sentimientos-difusos-con-campofrio\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hamilton.global\/es\/sentimientos-difusos-con-campofrio\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hamilton.global\/es\/sentimientos-difusos-con-campofrio\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hamilton.global\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sentimientos difusos con Campofr\u00edo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hamilton.global\/#website\",\"url\":\"https:\/\/hamilton.global\/\",\"name\":\"Hamilton Global\",\"description\":\"Market Intelligence Consulting Company\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hamilton.global\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ca\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28\",\"name\":\"Jorge Teixeira\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g\",\"caption\":\"Jorge Teixeira\"},\"url\":\"https:\/\/hamilton.global\/ca\/author\/jorge\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sentimientos difusos con Campofr\u00edo -","robots":{"index":"noindex","follow":"follow"},"og_locale":"ca_ES","og_type":"article","og_title":"Sentimientos difusos con Campofr\u00edo -","og_description":"Es una de las pocas veces que nos es dif\u00edcil clasificar una comunicaci\u00f3n como la de Campofr\u00edo. Es algo as\u00ed como una \u00abhistoria-anuncio-pel\u00edcula\u201d. Esta vez Campofr\u00edo viene a sorprender con el planteamiento sentimental de una bonita historia que narra en primera persona un \u00abinsight\u00bb que est\u00e1 muy presente en estos tiempos, \u00abcarpe diem\u00bb; es interesante. [&hellip;]","og_url":"https:\/\/hamilton.global\/ca\/sentimientos-difusos-con-campofrio\/","og_site_name":"Hamilton","article_published_time":"2010-10-05T14:24:00+00:00","article_modified_time":"2023-06-27T11:23:43+00:00","author":"Jorge Teixeira","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"Jorge Teixeira","Temps estimat de lectura":"1 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hamilton.global\/es\/sentimientos-difusos-con-campofrio\/","url":"https:\/\/hamilton.global\/es\/sentimientos-difusos-con-campofrio\/","name":"Sentimientos difusos con Campofr\u00edo -","isPartOf":{"@id":"https:\/\/hamilton.global\/#website"},"datePublished":"2010-10-05T14:24:00+00:00","dateModified":"2023-06-27T11:23:43+00:00","author":{"@id":"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28"},"breadcrumb":{"@id":"https:\/\/hamilton.global\/es\/sentimientos-difusos-con-campofrio\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hamilton.global\/es\/sentimientos-difusos-con-campofrio\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/hamilton.global\/es\/sentimientos-difusos-con-campofrio\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hamilton.global\/"},{"@type":"ListItem","position":2,"name":"Sentimientos difusos con Campofr\u00edo"}]},{"@type":"WebSite","@id":"https:\/\/hamilton.global\/#website","url":"https:\/\/hamilton.global\/","name":"Hamilton Global","description":"Market Intelligence Consulting Company","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hamilton.global\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ca"},{"@type":"Person","@id":"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28","name":"Jorge Teixeira","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/hamilton.global\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g","caption":"Jorge Teixeira"},"url":"https:\/\/hamilton.global\/ca\/author\/jorge\/"}]}},"_links":{"self":[{"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/posts\/993"}],"collection":[{"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/comments?post=993"}],"version-history":[{"count":0,"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/posts\/993\/revisions"}],"wp:attachment":[{"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/media?parent=993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/categories?post=993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/tags?post=993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}