{"id":970,"date":"2011-07-18T10:44:00","date_gmt":"2011-07-18T10:44:00","guid":{"rendered":"http:\/\/hamilton.global\/index.php\/2011\/07\/18\/necesitamos-invertir-en-social-media\/"},"modified":"2011-07-18T10:44:00","modified_gmt":"2011-07-18T10:44:00","slug":"necesitamos-invertir-en-social-media","status":"publish","type":"post","link":"https:\/\/hamilton.global\/ca\/necesitamos-invertir-en-social-media\/","title":{"rendered":"Necessitem invertir en Social Media?"},"content":{"rendered":"
A hores d'ara de la pel\u00b7l\u00edcula dir que els anomenats \u201csocial mitjana\u201d configuren una part m\u00e9s que notable de la interacci\u00f3 humana pot semblar de perogrull. <\/span><\/div>\n


Potser s\u00ed, per\u00f2 realment som conscients de qu\u00e8 ens referim?, tenim xifrada idea de quantes persones participen d'aix\u00f2? Li donem la import\u00e0ncia que hauria de tenir? <\/span><\/p>\n

<\/span>
Donant voltes per fi he trobat una manera de veure tot aix\u00f2 de forma hol\u00edstica i en perspectiva, de manera que em d\u00f3na peu a pensar, com a investigador de mercats, si realment estem aprofitant aix\u00f2 de forma \u00f2ptima. <\/span><\/div>\n

La soluci\u00f3, \u00e9s clar, la vaig trobar en una p\u00e0gina d'Internet\u2026Com veieu \u00e9s una cosa tan senzilla com una infografia que representa l'\u201cUnivers Geosocial\u201d (font: <\/span>http:\/\/alt1040.com\/2011\/05\/el-universo-geosocial-en-una-infografia<\/span><\/a>)<\/span><\/p>\n

<\/div>\n

\"\"
\u00c9s a dir, per resumir xifres tenim uns 5,3 bilions d'usuaris de serveis m\u00f2bils, uns 629 milions d'usuaris de Facebook, 663 de Skype, 200 de Twitter, 100 de LinkedIn\u2026una infinitat de persones explicant, explicant, debatent, valorant , recomanat, establint relacions, puntuant, escrivint, fotografiant, gravant, comprant, veient, sentint\u2026. <\/span><\/p>\n

Som realment conscients del volum d'informaci\u00f3 que tenim relativament a m\u00e0? Milions d'usuaris actius, amb perfils autocompletats, amb opini\u00f3 directa, f\u00e0cilment segmentables\u2026 <\/span><\/p>\n

Crec, sincerament, que les formes de fer recerca actuals aniran gradualment incorporant eines de seguiment i mesurament d'aquest volum d'informaci\u00f3 brutal, pur, no condicionat, perqu\u00e8 ser\u00e0 imprescindible en un futur trobar maneres d'obtenir informaci\u00f3 del consumidor de manera indirecta.<\/span><\/p>\n

De fet ja s'est\u00e0 comen\u00e7ant a fer per\u00f2, tot i aix\u00ed, se segueixen escoltant veus que resten import\u00e0ncia a la investigaci\u00f3 en social mitjana ia la rendibilitat que per a les empreses pot tenir invertir a monitoritzar, seguir, investigar o interactuar amb aquest volum brutal i creixent usuaris. <\/span><\/p>\n

Per a tots aquells que encara dubten fer un ull a aix\u00f2:<\/span>
\"\"<\/p>\n

\u00c9s part del resultat d'un estudi condu\u00eft per Syncapse on relaciona la despesa en diferents marques, per a usuaris de les mateixes, diferenciant aquells que en s\u00f3n fans a Facebook (m'agrada, com a amics a la p\u00e0gina, perfil actiu d'usuari\u2026) i els que no. (font: <\/span>http:\/\/barnraisersllc.com\/?p=3503<\/span><\/a>) <\/span><\/div>\n

Un usuari qualsevol de McDonald's pot gastar una mitjana de 150$ mentre un usuari fidel (fan a Facebook) pot arribar als 310$. <\/span><\/p>\n

Un usuari qualsevol de Nike pot gastar una mitjana de 120$ mentre un usuari fidel (fan a Facebook) pot arribar als 205$. <\/span><\/p>\n

Aix\u00ed per a cadascuna de les 20 marques analitzades. Totes. Absolutament totes milloren els seus ingressos per a aquests \u201cfans\u201d a Facebook. <\/span><\/p>\n

I si la participaci\u00f3 activa en xarxes socials juntament amb la fidelitat a la marca \u00e9s tan determinada en la variable ingressos. A qu\u00e8 esperem per analitzar a fons aquesta relaci\u00f3? Qu\u00e8 esperem per mesurar i entendre m\u00e9s coses d'aquesta gent? Perfils, h\u00e0bits, comportaments, fidelitats creuades amb marques etc\u2026 <\/span><\/p>\n

Encara hi ha alg\u00fa que segueixi dubtant de la necessitat invertir en Social Media? <\/span><\/p>\n

Paco Escuredo<\/span>
<\/span><\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

A hores d'ara de la pel\u00b7l\u00edcula dir que els anomenats \u201csocial mitjana\u201d configuren una part m\u00e9s que notable de la interacci\u00f3 humana pot semblar de perogrull. Potser s\u00ed, per\u00f2 realment som conscients de qu\u00e8 ens referim?, tenim xifrada idea de quantes persones participen d'aix\u00f2? Li donem la import\u00e0ncia que hauria de tenir? Donant voltes [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1],"tags":[],"yoast_head":"\n\u00bfNecesitamos invertir en Social Media? -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hamilton.global\/ca\/necesitamos-invertir-en-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfNecesitamos invertir en Social Media? -\" \/>\n<meta property=\"og:description\" content=\"A estas alturas de la pel\u00edcula decir que los llamados \u201csocial media\u201d configuran un parte m\u00e1s que notable de la interacci\u00f3n humana puede parecer de perogrullo. 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