{"id":960,"date":"2012-06-22T09:49:00","date_gmt":"2012-06-22T09:49:00","guid":{"rendered":"http:\/\/hamilton.global\/index.php\/2012\/06\/22\/burbuja-online-social-media-marketing\/"},"modified":"2012-06-22T09:49:00","modified_gmt":"2012-06-22T09:49:00","slug":"burbuja-online-social-media-marketing","status":"publish","type":"post","link":"https:\/\/hamilton.global\/ca\/burbuja-online-social-media-marketing\/","title":{"rendered":"BOMBOLLA ONLINE: SOCIAL MITJANA M\u00c0RQUETING"},"content":{"rendered":"<p><\/p>\n<div style=\"text-align: justify;\"><b style=\"mso-bidi-font-weight: normal;\"><span style=\"font-family: Arial;\">Des dels temps m\u00e9s primitius, l&#039;home ha enginyat innombrables maneres d&#039;intercanviar missatges. Per\u00f2 aquesta forma de comunicaci\u00f3 tradicional passa a la hist\u00f2ria amb la intrusi\u00f3 de nous mitjans: Internet i les Xarxes Socials es presenten davant d&#039;una societat moderna, la nova era de comunicaci\u00f3 on-line ha arribat!<\/span><\/b><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><b style=\"mso-bidi-font-weight: normal;\"><span style=\"font-family: Arial;\">Una bombolla influenciable?<\/span><\/b><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial;\">Sent aquesta, una societat tradicional condu\u00efda cap al consum, on es considera que els consumidors finals perden la seva autonomia per ser considerats &#039;\u00e9ssers&#039; influenciables a trav\u00e9s de t\u00e8cniques de m\u00e0rqueting, sembla dif\u00edcil creure que siguin ara les empreses aquests &#039;\u00e9ssers&#039; que a trav\u00e9s de les xarxes puguin veure influenciades les decisions empresarials. <\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial;\">No estem davant d&#039;un usuari inexpert, sin\u00f3 que ens trobem davant d&#039;un usuari molt m\u00e9s madur i m\u00e9s interactiu, amb total llibertat a publicar, a les xarxes socials, la seva opini\u00f3 i que est\u00e0 llegida i comentada per la resta d&#039;usuaris en un temps record . Per aix\u00f2 hem d&#039;aprofitar aquesta quantitat de <b style=\"mso-bidi-font-weight: normal;\">informaci\u00f3<\/b> <b style=\"mso-bidi-font-weight: normal;\">abocada a la xarxa per<\/b> <b style=\"mso-bidi-font-weight: normal;\">generar una imatge positiva de la marca<\/b>.<\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/2.bp.blogspot.com\/-r-qRZ_336W8\/T-Q-x39Y64I\/AAAAAAAAAK4\/FFZJ0UzHQzU\/s1600\/Imagen1.png\" style=\"margin-left: 1em; margin-right: 1em;\"><img decoding=\"async\" border=\"0\" height=\"131\" src=\"http:\/\/2.bp.blogspot.com\/-r-qRZ_336W8\/T-Q-x39Y64I\/AAAAAAAAAK4\/FFZJ0UzHQzU\/s400\/Imagen1.png\" width=\"400\" \/><\/a><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial;\">\u00c9s davant aquest nou panorama, on Internet i els Social Media han detectat una nova car\u00e8ncia a la societat empresarial, s&#039;ha creat un ampli potencial de creixement a les xarxes socials per al sector empreses, que competeixen per aconseguir un \u00edndex de reputaci\u00f3 en l\u00ednia que les porti a la c\u00faspide de la pir\u00e0mide social. <b style=\"mso-bidi-font-weight: normal;\">De qu\u00e8 es parla a la xarxa? Com ens veuen els usuaris? Estem ben posicionats?<\/b><\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial;\">\u00c9s f\u00e0cil veure com el fenomen dels Social Media est\u00e0 en auge. Cada cop s\u00f3n m\u00e9s els usuaris, empreses, marques\u2026 les que aprofiten aquestes plataformes socials per donar-se a con\u00e8ixer i potenciar la seva imatge i posicionament sense preguntar-se el paper que estan jugant les xarxes socials dins del m\u00e0rqueting de la seva empresa. <\/span><\/div>\n<div><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial;\">Sens dubte, aquesta nova situaci\u00f3 \u00e9s la que est\u00e0 portant les empreses a integrar els Social Media com a canal de difusi\u00f3 als plans de Comunicaci\u00f3 i M\u00e0rqueting. Des de dins hem de donar valor afegit a l&#039;usuari, per saber qu\u00e8 necessita i qu\u00e8 cerca, planificant noves estrat\u00e8gies. <\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><b style=\"mso-bidi-font-weight: normal;\"><span style=\"font-family: Arial;\">Anem a tenir en compte a lusuari!<\/span><\/b><span style=\"font-family: Arial;\"> Perqu\u00e8 avui dia, el coneixement de les xarxes socials pot fer-nos molt m\u00e9s actius al m\u00f3n empresarial per mitj\u00e0 de les relacions que s&#039;estableixen, essent el di\u00e0leg l&#039;eina a trav\u00e9s de la qual, marca i usuari fomenten relacions. <\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial;\">I tenint en compte que les empreses actualment es preocupen m\u00e9s per vendre que per interactuar amb l&#039;usuari, cal plantejar-se si introduir-se al m\u00f3n en l\u00ednia \u00e9s la decisi\u00f3 apropiada\u2026 Perqu\u00e8 un client lleial es converteix en un gran actiu i en un promotor de la nostra empresa, per\u00f2 un client insatisfet pot esdevenir un virus dif\u00edcil de radicar.&nbsp;<\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/2.bp.blogspot.com\/-9kHytbSuLFI\/T-Q_dLZsEfI\/AAAAAAAAALI\/bTp5tqpW7HU\/s1600\/Imagen3.png\" style=\"margin-left: 1em; margin-right: 1em;\"><img decoding=\"async\" border=\"0\" height=\"344\" src=\"http:\/\/2.bp.blogspot.com\/-9kHytbSuLFI\/T-Q_dLZsEfI\/AAAAAAAAALI\/bTp5tqpW7HU\/s400\/Imagen3.png\" width=\"400\" \/><\/a><\/div>\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/3.bp.blogspot.com\/-MOQeDqb3Lm8\/T-Q-6oFO1EI\/AAAAAAAAALA\/NTId_xAsSNY\/s1600\/Imagen2.png\" style=\"margin-left: 1em; margin-right: 1em;\"><br \/><\/a><\/div>\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/3.bp.blogspot.com\/-MOQeDqb3Lm8\/T-Q-6oFO1EI\/AAAAAAAAALA\/NTId_xAsSNY\/s1600\/Imagen2.png\" style=\"margin-left: 1em; margin-right: 1em;\"><br \/><\/a><\/div>\n<div style=\"clear: both; text-align: left;\"><a href=\"http:\/\/3.bp.blogspot.com\/-MOQeDqb3Lm8\/T-Q-6oFO1EI\/AAAAAAAAALA\/NTId_xAsSNY\/s1600\/Imagen2.png\" style=\"margin-left: 1em; margin-right: 1em;\"> <\/a><\/div>\n<div style=\"text-align: justify;\"><b style=\"mso-bidi-font-weight: normal;\"><span style=\"font-family: Arial;\">Per\u00f2\u2026 Hem d&#039;estar presents als Mitjans Online?<\/span><\/b><span style=\"font-family: Arial;\"> <b style=\"mso-bidi-font-weight: normal;\">Cal aprendre a viure als Social Media? O viure per a ells? <\/b><\/span><\/div>\n<div style=\"text-align: justify;\"><b style=\"mso-bidi-font-weight: normal;\"><span style=\"font-family: Arial;\">Sens dubte cal plantejar-se que ser present a la xarxa pot perjudicar el prestigi i la imatge de l&#039;empresa si no sabem utilitzar correctament tots els mecanismes que estan a la nostra disposici\u00f3.<\/span><\/b><span style=\"font-family: Arial;\"><\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<p><\/p>\n<div style=\"font-family: Arial,Helvetica,sans-serif;\">&nbsp;Elisabet Su\u00e1rez <\/div>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Des dels temps m\u00e9s primitius, l&#039;home ha enginyat innombrables maneres d&#039;intercanviar missatges. Per\u00f2 aquesta forma de comunicaci\u00f3 tradicional passa a la hist\u00f2ria amb la intrusi\u00f3 de nous mitjans: Internet i les Xarxes Socials es presenten davant d&#039;una societat moderna, la nova era de comunicaci\u00f3 on-line ha arribat! Una bombolla influenciable? Sent aquesta, una [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[60,61,34,58,59],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BURBUJA ONLINE: SOCIAL MEDIA MARKETING -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hamilton.global\/ca\/burbuja-online-social-media-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BURBUJA ONLINE: SOCIAL MEDIA MARKETING -\" \/>\n<meta property=\"og:description\" content=\"Desde los tiempos m\u00e1s primitivos, el hombre ha ingeniado innumerables formas de intercambiar mensajes. 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