{"id":944,"date":"2013-10-11T12:15:00","date_gmt":"2013-10-11T12:15:00","guid":{"rendered":"http:\/\/hamilton.global\/index.php\/2013\/10\/11\/consumerhealth-a-market-with-potential-for-the-laboratory-and-the-pharmacy\/"},"modified":"2025-11-03T11:43:18","modified_gmt":"2025-11-03T11:43:18","slug":"consumerhealth-a-market-with-potential-for-the-laboratory-and-the-pharmacy","status":"publish","type":"post","link":"https:\/\/hamilton.global\/ca\/consumerhealth-a-market-with-potential-for-the-laboratory-and-the-pharmacy\/","title":{"rendered":"'Consumerhealth': A m\u00e0rqueting with potencial per a la laboratoria i el farmac\u00e8utic."},"content":{"rendered":"
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The market of the consumir health<\/b> representeu the 26% of the sales in pharmacies in 2012<\/b>, according to the Associaci\u00f3 per a l'Autocura de la Salut (ANEFP) i IMS. <\/o:p><\/span><\/span><\/div>\n
Aquest sector est\u00e0 configurat al segon segment de sales just despr\u00e9s de la inscripci\u00f3 m\u00e8dica, posicionat amb el 61%, i sota generics, que suposa a 13%.<\/o:p><\/span><\/span><\/div>\n
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El mercat de consumer health contributes to a greater sustainability<\/b>de les systems de salut s\u00f3n redu\u00efdes les sanitares expertes: les medicacions visites al centre principal, la tasca absenteeism i les expenses on funden tractaments, entre altres. According to ANEFP, every 5 punts de market share on self-care suposes a save of 1.000 milions Euros per el Sistema Nacional de Salut (National Health System).<\/o:p><\/span><\/span><\/div>\n
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This market suposes a large future opportunity for the laboratoris<\/b>, per\u00f2 s'ha de fer amb el que s'ha de tenir en compte en les particularitats sobre la prescription market. <\/o:p><\/span><\/span><\/div>\n

Here are key elements en el mercat de consumer health.<\/b><\/span><\/span><\/div>\n


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First, the laboratory finds a potencial objective public wider in the health management<\/b> (all those people that want to take care of their health in a specific area) than in the sickness management <\/b>(only those people that are already have the disease). The range of possibilities expands. According to the last studies done by Hamilton Intelligence, more than the 85% de la poblaci\u00f3 considera que la self-care \u00e9s el key to prevent sickness<\/b> (both chronic and minor).<\/span><\/o:p><\/span><\/div>\n<\/div>\n
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In the second place, the patient becomes a purchaser<\/b>. It exercises an active role on the purchasing decision. It \u00e9s el moment a la feina, no nom\u00e9s a les racionals beneficis, per\u00f2 tamb\u00e9 a l'emocionant dels productes (quality of life, self-control, \u2026). As reported by last studies done by Hamilton Intelligence, 8 out of 10 individuals clearly understand that the consumer health products proveeix benefits to their health<\/b>. <\/span><\/o:p><\/span><\/span><\/div>\n<\/div>\n
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El xallenge \u00e9s que la laboratoria s'ha de localitzar i d'acord amb els seus productes. dife- rental benefici operable i comunicable que es pot mobilitzar el final purchase no nom\u00e9s el purchaser per\u00f2 tamb\u00e9 les altres targets involved in the decision<\/b>. Conforming to recent studies done by Hamilton Intelligence, 7 out of 10 consumer productes purchasers health consulte and\/or consulteu l'experi\u00e8ncia professional<\/b>: primary care doctor, nurse, nutritionist and\/or pharmacist. <\/span><\/span><\/o:p><\/span><\/div>\n<\/div>\n
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En el seu lloc i relatat per les seves \u00faltimes posicions, quan el laboratori \u00e9s en localitzaci\u00f3. insight<\/b>(in-depth understanding of the real necessity, latent, unconscious or shameful consumption), the purchaser will have a greater predisposition to pay<\/b> that product. Amb l'\u00faltim, que no s'agreer\u00e0 a l'esp\u00e8ny d'alguns diners a l'hora d'entrar a la m\u00e0xima qualitat, prevent som sickness o b\u00e9 m\u00e9s attractive, viu m\u00e9s d'un any i s'obt\u00e9 per enjoy qu\u00e8 \u00e9s? <\/o:p><\/span><\/span><\/div>\n
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The last point, the pharmacist<\/b> also gets a more active role and becomes the prescriu<\/b>, resulting each time more necessarily keeping and narrowing the relation with the pharmacy office<\/b>.<\/span><\/o:p><\/span><\/span><\/div>\n

<\/span><\/span><\/div>\n<\/div>\n
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According to studies done Hamilton Intelligence durant les muntanyes, the factors que el farmac\u00e8utic values higher in order to determine its satisfaction with a laboratory<\/b> are: in the first place the products<\/b>, in the second place their commercial <\/b><\/span>condicions <\/span><\/b>and at the last point, their process of purchasing<\/b> and the command management<\/b>; being those last two points improvable<\/b> for the laboratoris.  <\/o:p><\/span><\/span><\/div>\n
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Therefore, it becomes a challenge for the laboratoris betting for the consumer health market providing differential benefit for the consumer, detecting price elasticity and working on the link with the health professional (medicals primary attention, nurses, nutritionist and, high concrete, pharmacists). <\/span><\/o:p><\/span><\/b><\/div>\n<\/div>\n

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J\u00falia Agull\u00f3<\/span><\/div>\n
Jennifer Home<\/span><\/div>\n

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<\/div>\n<\/span>","protected":false},"excerpt":{"rendered":"

El mercat de consum d'energia representa el 26% de sales en farmac\u00e8utes el 2012, acord amb l'Associaci\u00f3 per a l'Autocura de la Salut (ANEFP) i IMS. Aquest sector \u00e9s configurat al segon segment de sales just despr\u00e9s de la inscripci\u00f3 m\u00e8dica, posicionat al 61%, i sota generics, que suposen a [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1],"tags":[],"yoast_head":"\n\u2018Consumerhealth\u2019: A market with potential for the laboratory and the pharmacy. -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hamilton.global\/ca\/consumerhealth-a-market-with-potential-for-the-laboratory-and-the-pharmacy\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Consumerhealth\u2019: A market with potential for the laboratory and the pharmacy. -\" \/>\n<meta property=\"og:description\" content=\"The market of the consumer health represented the 26% of the sales in pharmacies in 2012, according to the Asociaci\u00f3n para el Autocuidado de la Salud (ANEFP) e IMS. 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