{"id":943,"date":"2013-10-14T07:09:00","date_gmt":"2013-10-14T07:09:00","guid":{"rendered":"http:\/\/hamilton.global\/index.php\/2013\/10\/14\/consumo-el-imperio-de-los-sentidos\/"},"modified":"2025-12-02T09:32:14","modified_gmt":"2025-12-02T09:32:14","slug":"consumo-el-imperio-de-los-sentidos","status":"publish","type":"post","link":"https:\/\/hamilton.global\/ca\/consumo-el-imperio-de-los-sentidos\/","title":{"rendered":"Consum, l&#039;imperi dels sentits"},"content":{"rendered":"<div><b><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>\n<\/span><\/b><\/div>\n<div><b><span style=\"font-family: Arial, Helvetica, sans-serif;\">Prenem decisions de compra gaireb\u00e9 di\u00e0riament, per\u00f2\u2026 Som realment lliures quan comprem? De qu\u00e8 depenen les nostres decisions de compra? Ens comportem tots de la mateixa manera? Tenim necessitats o ens les creen les marques?<o:p><\/o:p><\/span><\/b><\/div>\n<div><b><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>\n<\/span><\/b><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\">Jordi Aymerich, professor titular de la Universitat de Barcelona, d\u00f3na respostes a algunes d&#039;aquestes preguntes al documental <i>Consum, imperi dels sentits,<\/i>produ\u00eft per Televisi\u00f3 Espanyola.<\/span><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\">Aymerich ens demostra com amb t\u00e8cniques innovadores podem mesurar de manera subconscient la reacci\u00f3 que tenen els consumidors davant de determinats est\u00edmuls en un ambient real. <\/span><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>\n<\/span><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\">Un experiment com el que ens explica Aymerich al documental va ser un cas d&#039;\u00e8xit a un centre comercial de Portugal. L&#039;estudi va ser liderat per Jordi Crespo, soci director a hamilton intelligence, i Rafael Pelote, Director de M\u00e0rqueting Intelligence a Sonae Sierra.<\/span><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>\n<\/span><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>\n<\/span><\/div>\n<div style=\"clear: both; text-align: center;\"><object id=\"BLOG_video-5ea1c2010fd2df94\" content=\"\" width=\"320\" height=\"266\"><\/object><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>\n<\/span><\/div>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Tomamos decisiones de compra casi a diario, pero\u2026&nbsp; \u00bfSomos realmente libres cuando compramos? \u00bfDe qu\u00e9 dependen nuestras decisiones de compra? \u00bfNos comportamos todos de la misma manera? \u00bfTenemos necesidades o nos las crean las marcas? Jordi Aymerich, profesor titular de la Universidad de Barcelona da respuestas a algunas de estas preguntas en el documental Consumo, [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consumo, el imperio de los sentidos -<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumo, el imperio de los sentidos -\" \/>\n<meta property=\"og:description\" content=\"Tomamos decisiones de compra casi a diario, pero\u2026&nbsp; \u00bfSomos realmente libres cuando compramos? \u00bfDe qu\u00e9 dependen nuestras decisiones de compra? \u00bfNos comportamos todos de la misma manera? \u00bfTenemos necesidades o nos las crean las marcas? 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