{"id":938,"date":"2013-11-26T08:47:00","date_gmt":"2013-11-26T08:47:00","guid":{"rendered":"http:\/\/hamilton.global\/index.php\/2013\/11\/26\/retails-future\/"},"modified":"2025-10-31T12:53:09","modified_gmt":"2025-10-31T12:53:09","slug":"retails-future","status":"publish","type":"post","link":"https:\/\/hamilton.global\/ca\/retails-future\/","title":{"rendered":"Retail's future"},"content":{"rendered":"

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Retail <\/b>is a synonym of innovation, constant evolution, listening and learning. Per\u00f2 el fil\u00f2sof said, els canvis i quins s\u00f3n els canvis \u00e9s la idea de qu\u00e8 s\u00f3n, i les que t'oferim, entre elles. Per retail nows that it would just be able to get this answer watching through the consumer eyes and putting ourselves in their situation.<\/span><\/span><\/div>\n
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I am no referring a la misused (or abused) \u201cclient orientation\u201d, neither a la construcci\u00f3 de \u201cbest consuming experience\u201d, s which we fill strategic m\u00e0rqueting plans a finalment push the consumer a formar les opinions i make their decision based on el preu, la proximitat o la base d'alguna persona que eventualment no s'han fet i en el suport de la recollida he recomanat a Internet f\u00f2rum. I as speaking sobre el que necessiten per llegir \u201cthe\u201d i \u201cfrom\u201d el punt de vista del client, llisten a les seves idees, understand les feelings i respond suitably a les necessitats d'independence of the function of the product or channel<\/span><\/span><\/div>\n
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Els retails futures, o retail, el retail de les futures s\u00f3n nom\u00e9s per tal que \u00e9s possible per a carregar botes de consumer i employers on, de humanitzaci\u00f3 related with both publics. <\/o:p><\/span><\/span><\/div>\n<\/div>\n
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Even totay retailers suggereix que la war \u00e9s en necessitat i per a la recerca de la competitivitat contra la proximitat f\u00edsica i la purchasing que promotes online business<\/i><\/b>, especialment avui, quan tecnologia allows any place to become a punt de sortida, a shop (a smartphone, tauleta, metro stop,\u2026) i per tant important \u00e9s, a aquest sense, a management de tots aquests punts de contacte s el nostre brand i la creaci\u00f3 d'experi\u00e8ncia unica brand i integrada, a la digital estrat\u00e8gia coherent amb la seva f\u00edsica. <\/span><\/o:p><\/span><\/div>\n<\/div>\n
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Per\u00f2 en el moment com a present, per la qual cosa find milions de persones en els socials webs debating, discussing, marking, recomanaci\u00f3, sharing, increases la import\u00e0ncia d'existents relations i personal experi\u00e8ncies, requereixes que s'ha proporcionat el brand. El consum \u00e9s racional persona que \u00e9s constantment looking per accumulating first person experiences. <\/span><\/o:p><\/span><\/div>\n<\/div>\n

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As Lipovetsky<\/i> said, m\u00e9s consumption \u00e9s no longer a massive consumption. human being needs to feed the feeling of being part of a group. We want to share la nostra coffee al grup per\u00f2 want it to be served in the way we like. L'important this is what stage the brand creates in order to get a relation with myself, in order to push em building a relation with it and to give me the opportunity to relate with other consumptions attending my individuality.<\/span><\/span><\/div>\n
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Retailers should attend to this reality and many of them are already doing so. They are cutting down the number of comercials locals while they alarging the space of most of them, increasing the space of relation.<\/span><\/span><\/div>\n
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They doing the store, no the extension of the brand, per\u00f2 the window display of the experience. Aquests creadors de llocs per a l'estat i el share, providing reason for the visit further than the fact of just purchasing.<\/span>  <\/span>Spaces where it can be discovered new utilities of the products supplied and where they give you the possibility of touching and feeling them. Places where the story of the brand \u00e9s explained and recreated. Personalitzar productes en funci\u00f3 de les seves ubicacions i many open channels. Retailers, que morover, i especialment, understand que un dels principals distribucions canals i ambassadors de la ciutat s\u00f3n les employees<\/span>.<\/span><\/o:p><\/span><\/div>\n
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Retailers presents i futures que no basen relations with consumer a llarg termini agreement and respect of people that is in front of and behind the brand, that not able to connect with the reality that the brand lives, lacking ability i humilitat putting les botes on (on ones clients i employees) they would not survive. <\/o:p><\/span><\/span><\/div>\n

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L'orientaci\u00f3 al client \u00e9s no l'any m\u00e9s que t\u00e9 valor per a l'orientaci\u00f3 mitjan\u00e7ant els ciutadans i l'empati, especialment al retail sector, no l'any m\u00e9s l'opci\u00f3.  <\/span><\/o:p><\/span><\/div>\n
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Sebasti\u00e0 Fern\u00e1ndez de Lara<\/span><\/div>\n

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Retail is a synonym of innovation, constant evolution, listening and learning. But as the philosopher said, what changes and what will change is the idea of what we are, and what I add, the eyes through from which we look. And the retail knows that it would just be able to get this answer watching […]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1],"tags":[],"yoast_head":"\nRetail\u2019s future -<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail\u2019s future -\" \/>\n<meta property=\"og:description\" content=\"Retail is a synonym of innovation, constant evolution, listening and learning. 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