{"id":934,"date":"2014-03-12T11:57:00","date_gmt":"2014-03-12T11:57:00","guid":{"rendered":"http:\/\/hamilton.global\/index.php\/2014\/03\/12\/consumers-from-the-cadle\/"},"modified":"2023-06-27T11:36:34","modified_gmt":"2023-06-27T11:36:34","slug":"consumers-from-the-cadle","status":"publish","type":"post","link":"https:\/\/hamilton.global\/ca\/consumers-from-the-cadle\/","title":{"rendered":"Consumers from the cadle"},"content":{"rendered":"
Perharps per a la facturaci\u00f3 de mat\u00ed i per a tothom que aquest involves, vost\u00e8 feel suddenly inverse a la world, until aquest moment, not\u00edcia per a vost\u00e8 i aix\u00f2 \u00e9s quan et how they row and how they learn and evol moreover, when you realis how fast time passes and the constantly changing needs that they experienced. All of this, united with my investigation task, leads em to dive into this fascinating world of market reasearch of children.<\/span><\/span><\/div>\n

\n<\/span><\/div>\n
Prostredn\u00edctvom trhu research we try bring closer frims with clients, berou them better in order to offer them services\/products more adapted to their likes, preferences and needs. Per tal que aix\u00f2 \u00e9s important per con\u00e8ixer els clients del mercat, encara que estudi\u00ef aquest target \u00e9s al mateix temps a challenge<\/span>. <\/o:p><\/span>
\n
\nA challenge that adquires importance day to day because this young consumers increasingly become part de les decisions de buying process at home<\/b>. What mother has no bought producte en el supermarket en la insist\u00e8ncia de les seves s\u00f3n en el shop shelve? Or en la insist\u00e8ncia de la infanta quan seeing advertir en TV? <\/span>Per qu\u00e8 has de no succumbir un sentiment \u201cel meu has it\u201d? Because we no have to forget that the main prescrius are the kids, the classemates or the games that encourage to \u201chave what someone else has\u201d.<\/span><\/span><\/div>\n

\n<\/span><\/div>\n
<\/div>\n
<\/div>\n
\n
<\/a><\/div>\n


\n<\/span><\/span>Per a aix\u00f2 \u00e9s important per understand aquest segment, understand the behaviour of the kids. How do they think? How do they act? What do they need? How do they connect with the brands? How do they absorbeix all the inputs they get? What influences in their decisions? How do they interact with their friends?<\/span><\/o:p><\/span><\/span><\/p>\n<\/div>\n


\n<\/span><\/div>\n
Per\u00f2 quan analyzed in detail aquest target, no nom\u00e9s \u00e9s necessari per a understand well their behaviour, their concerns and their motivations, we also need to take in account the <\/span>complexity<\/b>of this <\/span>segment<\/b> due to their fast evolution, what they like today they don't tomorrow and that is because they are constantly searching for <\/span><\/span>
\n <\/w:wrap><\/o:lock><\/v:imagedata><\/v:shape>the novelty. Per a tots els aspectes que consideri que \u00e9s un target que les teves tasques s\u00f3n quickly per a la realitat que en el termini de temps que tenen fonamentals changes, conclour\u00e0 que no s'ha comm\u00e8s a 5 anys all\u00e0 per a 9 o 2 .<\/span><\/span>
\n
\n<\/span><\/span><\/span>Therefore we must made productes\/services to mesure for them. per a tots els moments de la seva childhood and is for this that when we face an investigation with children we need to take in account different facets:<\/span><\/span>
\n
\n<\/span>
\n<\/span><\/span><\/p>\n
    \n
  • Headed Target<\/b>: Important to define what ages we would like to collect because we must do small age cuts (3-5 \/ 6-8 \/ 9-11 \/ 12-14) or we can also have the need to study unique ages (P4 kids, kids de 1st year of primary school, \u2026) because their tastes and opinions s\u00f3n realment different and what can perfectly fit with a 5 years old child can no fit with on of 8 years. Another important t\u00f2pic when working with kids is getting the fathers or tutors permissions for child under 14 years old.<\/span><\/li>\n<\/ul>\n
      \n
    • The interviewers<\/b>: \u00c9s important per a seleccionar els interviewers perqu\u00e8 sigui necessari touse a language adapted per a les persones. Moreover, es necessita per albe per estabilitzar-lo a un bon relat per a nens en ordenar a l'extracte food information from them.<\/span><\/li>\n<\/ul>\n
        \n
      • Questions and the wayof asking them:<\/b> \u00c9s important tenir en compte q\u00fcestions en el llenguatge ling\u00fc\u00edstic i en els seus comprehensive level, aquest implies utilitzant comprehensible ordres per a easy a answer, supported in many occasions s draws or incons very easy for the identify.<\/span><\/li>\n<\/ul>\n
          \n
        • The techniques to use<\/b>: Aquest \u00e9s un manyany i variat i el que \u00e9s molt dependent del producte\/servei que \u00e9s valorat o en la informaci\u00f3 que necessiti per a una o m\u00e9s. Amb el generic nivell we can speack about quantitative studies (hall-test, home-test, pre-test i post-test, studies about habits, use or actituds, conjoint analysis, etc.) or also qualitative studies (kid observation in situ , focus group, projective techniques, etc.).<\/span><\/li>\n<\/ul>\n


          \n<\/span>
          \n<\/span>Finally, \u00e9s important remarcar que les brandes mostren en account que es facin permeable i influeix el target i m\u00e9s que han de la feina, la brand should approach them in responsible way.<\/span><\/span>
          \n
          \n<\/span>Per a que et trobes en aquests aspectes s'ha de realitzar una bona recerca, que s'ha fet servir aquest mal consumers que s\u00f3n habitualment el most demanding.<\/span><\/span>
          \n
          \n<\/span>
          \n<\/span>
          \n<\/span>
          \n<\/span>
          \n<\/span>
          \n<\/span>M\u00f2nica Rabas\u00f3<\/span><\/span><\/p>\n<\/div>\n

          <\/span><\/p>\n


          \n<\/span><\/span><\/div>\n<\/span>","protected":false},"excerpt":{"rendered":"

          Perharps per a la facturaci\u00f3 de mat\u00ed i per a tot el que aquest involves, vost\u00e8 feel suddenly inverse a la world, until aquest moment, unknown per a vost\u00e8 i aix\u00f2 \u00e9s quan vost\u00e8 tint how they row and how and how time passes and [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1],"tags":[],"yoast_head":"\nConsumers from the cadle -<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumers from the cadle -\" \/>\n<meta property=\"og:description\" content=\"Perharps for the fact of becoming a mother and for every thing that this involves, you feel suddenly inverse in a world, until this moment, unknown for you and it is then when you see how they grow up and how they learn and evolve and, moreover, when you realised how fast time passes and […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hamilton.global\/ca\/consumers-from-the-cadle\/\" \/>\n<meta property=\"og:site_name\" content=\"Hamilton\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-12T11:57:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-27T11:36:34+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/2.bp.blogspot.com\/-x8MwiVq9SQk\/VI7MRX1MGFI\/AAAAAAAAAUE\/JR4zpFC_TiQ\/s1600\/M%C3%B3nica%2BBlog.png\" \/>\n<meta name=\"author\" content=\"Jorge Teixeira\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Teixeira\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hamilton.global\/es\/consumers-from-the-cadle\/\",\"url\":\"https:\/\/hamilton.global\/es\/consumers-from-the-cadle\/\",\"name\":\"Consumers from the cadle -\",\"isPartOf\":{\"@id\":\"https:\/\/hamilton.global\/#website\"},\"datePublished\":\"2014-03-12T11:57:00+00:00\",\"dateModified\":\"2023-06-27T11:36:34+00:00\",\"author\":{\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28\"},\"breadcrumb\":{\"@id\":\"https:\/\/hamilton.global\/es\/consumers-from-the-cadle\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hamilton.global\/es\/consumers-from-the-cadle\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hamilton.global\/es\/consumers-from-the-cadle\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hamilton.global\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Consumers from the cadle\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hamilton.global\/#website\",\"url\":\"https:\/\/hamilton.global\/\",\"name\":\"Hamilton Global\",\"description\":\"Market Intelligence Consulting Company\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hamilton.global\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ca\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28\",\"name\":\"Jorge Teixeira\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g\",\"caption\":\"Jorge Teixeira\"},\"url\":\"https:\/\/hamilton.global\/ca\/author\/jorge\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Consumers from the cadle -","robots":{"index":"noindex","follow":"follow"},"og_locale":"ca_ES","og_type":"article","og_title":"Consumers from the cadle -","og_description":"Perharps for the fact of becoming a mother and for every thing that this involves, you feel suddenly inverse in a world, until this moment, unknown for you and it is then when you see how they grow up and how they learn and evolve and, moreover, when you realised how fast time passes and […]","og_url":"https:\/\/hamilton.global\/ca\/consumers-from-the-cadle\/","og_site_name":"Hamilton","article_published_time":"2014-03-12T11:57:00+00:00","article_modified_time":"2023-06-27T11:36:34+00:00","og_image":[{"url":"http:\/\/2.bp.blogspot.com\/-x8MwiVq9SQk\/VI7MRX1MGFI\/AAAAAAAAAUE\/JR4zpFC_TiQ\/s1600\/M%C3%B3nica%2BBlog.png"}],"author":"Jorge Teixeira","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"Jorge Teixeira","Temps estimat de lectura":"4 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hamilton.global\/es\/consumers-from-the-cadle\/","url":"https:\/\/hamilton.global\/es\/consumers-from-the-cadle\/","name":"Consumers from the cadle -","isPartOf":{"@id":"https:\/\/hamilton.global\/#website"},"datePublished":"2014-03-12T11:57:00+00:00","dateModified":"2023-06-27T11:36:34+00:00","author":{"@id":"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28"},"breadcrumb":{"@id":"https:\/\/hamilton.global\/es\/consumers-from-the-cadle\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hamilton.global\/es\/consumers-from-the-cadle\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/hamilton.global\/es\/consumers-from-the-cadle\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hamilton.global\/"},{"@type":"ListItem","position":2,"name":"Consumers from the cadle"}]},{"@type":"WebSite","@id":"https:\/\/hamilton.global\/#website","url":"https:\/\/hamilton.global\/","name":"Hamilton Global","description":"Market Intelligence Consulting Company","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hamilton.global\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ca"},{"@type":"Person","@id":"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28","name":"Jorge Teixeira","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/hamilton.global\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g","caption":"Jorge Teixeira"},"url":"https:\/\/hamilton.global\/ca\/author\/jorge\/"}]}},"_links":{"self":[{"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/posts\/934"}],"collection":[{"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/comments?post=934"}],"version-history":[{"count":0,"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/posts\/934\/revisions"}],"wp:attachment":[{"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/media?parent=934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/categories?post=934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/tags?post=934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}