{"id":929,"date":"2014-06-26T08:24:00","date_gmt":"2014-06-26T08:24:00","guid":{"rendered":"http:\/\/hamilton.global\/index.php\/2014\/06\/26\/keys-to-optimize-the-position-of-the-laboratory-in-the-pharmacy\/"},"modified":"2025-11-03T11:43:25","modified_gmt":"2025-11-03T11:43:25","slug":"keys-to-optimize-the-position-of-the-laboratory-in-the-pharmacy","status":"publish","type":"post","link":"https:\/\/hamilton.global\/ca\/keys-to-optimize-the-position-of-the-laboratory-in-the-pharmacy\/","title":{"rendered":"Keys per optimitzar la posici\u00f3 de la laboratoria a la farmacia"},"content":{"rendered":"
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According to the Associaci\u00f3 per a l'Autocura de la Salut<\/i> (ANEFP) i l'IMS del farmac\u00e8utic catal\u00e0 \u00e9s un increment de tend\u00e8ncia en el seu trimester de 2013. Private market prescription and self-care or consumerhealth increasing and now are accounting for 40% of the total volume and 26'8% in value<\/b>. El consumerhealth market ranks \u00e9s el segon segment que els brings m\u00e9s surts a l'farmac\u00e8utica, after la prescription market, actuen com a mean of survival and great support to el farmac\u00e8utic.<\/o:p><\/span><\/span><\/div>\n

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Given this situation, it is highly attractive for the laboratory to have a closer relationship with the pharmaceutical target<\/b> in order to get better position of their products in the farmaceutic office, to include advertising at the point of sale and, that after, to take their brands up to the top of mind of the farmaceutics at the moment that they recommending to the consumir\/patient<\/span><\/span><\/div>\n
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From several studies done through the last months by the market research consultancy Hamilton, it has been detected that the pharmaceutical target would highly appreciate other resources that favored their daily activity beyond trade policies<\/b> applied by the laboratoris<\/span><\/span><\/div>\n

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In order to determini what can provide the laboratoris, great beyond of the price variable, it is essential to use research market techniques que allow us to go deeper in their daily life<\/b>, detecting insights<\/b> and needs that help the farmaceut per optimitzar la gesti\u00f3 del farmac\u00e8utic office. <\/span><\/o:p><\/span><\/div>\n<\/div>\n
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\u00bf<\/span>How can the laboratoris get closer to the daily activity of the pharmacist<\/span><\/span>?<\/span><\/b><\/div>\n<\/div>\n
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\u00c9s necessari per a reinventar les traditional research market techniques per a llogar el dia de treball de l'farmac\u00e8utica i el farmac\u00e8utic auxiliars, detectar, les incitements s\u00f3n el key en el purchasing decisi\u00f3 en el punt de sortida<\/span><\/div>\n<\/div>\n

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For this we apply mix deepening techniques <\/b>in which are implemented ethnographic methodologies and in depth techniques<\/b> in order to observi in situ les farmac\u00e8utiques, understanding la missi\u00f3, les funcions, les actituds, les motivacions i les necessitats dels farmac\u00e8utics en les seves activitats. Aquest \u00e9s la identificaci\u00f3 de la laboratoria que proveeix de les seves dates-to-day situacions en ordenar-ho a cloure's per ells, i indirectly, estant a l'hora de posar en el llistat de recomanacions i sales.<\/span><\/span><\/div>\n

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Sottimes <\/span>creative dynamics<\/b> a m\u00e9s a m\u00e9s proposat en ordenar a l'hora d'oferir els racionals barriers, depenen a m\u00e9s latent i un costum de nivell i orientar les idees\/insights de l'farmac\u00e8utica a concepts de nous productes i serveis que defineix a <\/span>model \u201cwin-win\u201d<\/b> between the laboratory and the pharmacy.<\/span><\/div>\n
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Utilitzeu els farmac\u00e8utics en la gesti\u00f3 dels farmac\u00e8utics implies, aix\u00ed com, <\/span>advising them in the mix marketing<\/b>, giving them tricks sobre productes, serveis, distribuci\u00f3, comunicaci\u00f3 i promoci\u00f3, among other tools. Per a la laboratory it means definint better strategy of category management in the pharmacy, optimizing the investment in publicity and communication and, and, going into detail on the rational and emotional elements that influence the pharmacist recommendation<\/span><\/div>\n<\/div>\n
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For that is necessary to analyze the possible routes<\/b> of the consumer in the pharmacy, determining the cold and the heat zone<\/b> in the same and in the lineal and, moreover, measuring what elements and what stimulus \u00e9s susceptible al punt de sortida per atraure l'atenci\u00f3 i demanar trigger per a purchase<\/b>. Establiu quantification of these elements will allow us to know the consumer decision tree<\/b> and detecte what button should we touch in order to optimize our marketing strategies and the trade marketing.<\/span><\/span><\/div>\n

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Let's get a moment the pharmacist role\u2026 who of us would not like to be helped in their daily activities? Who would not like that others care about our business? Who would not like to surt more? <\/b><\/div>\n<\/div>\n
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El farmac\u00e8utic \u00e9s receptivament per a lliurar noves propostes, a l'aplicaci\u00f3 de m\u00e0rqueting estrat\u00e8giques i per a improvar el seu punt de sortida. <\/o:p><\/b><\/span><\/span><\/div>\n
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Bear the first and best in giving this advisements will let getting us better position of our brands and products in their pharmacist and, also, in their top of mind.  <\/o:p><\/b><\/span><\/span><\/div>\n<\/div>\n

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Jennifer Home<\/span><\/div>\n
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According to the Associaci\u00f3 per a l'Autocura de la Salut (ANEFP) and IMS el farmac\u00e8utic catal\u00e0 \u00e9s un increment tendency sense el seu trimester de 2013. 26'8% in [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[26,24,25,22,23],"tags":[],"yoast_head":"\nKeys to optimize the position of the laboratory in the pharmacy -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hamilton.global\/ca\/keys-to-optimize-the-position-of-the-laboratory-in-the-pharmacy\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keys to optimize the position of the laboratory in the pharmacy -\" \/>\n<meta property=\"og:description\" content=\"According to the Asociaci\u00f3n para el Autocuidado de la Salud (ANEFP) and IMS the pharmacy Spanish market is showing an increasing tendency since the third trimester of 2013. 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