{"id":925,"date":"2014-12-11T11:21:00","date_gmt":"2014-12-11T11:21:00","guid":{"rendered":"http:\/\/hamilton.global\/index.php\/2014\/12\/11\/things-to-learn-about-emerging-markets\/"},"modified":"2014-12-11T11:21:00","modified_gmt":"2014-12-11T11:21:00","slug":"things-to-learn-about-emerging-markets","status":"publish","type":"post","link":"https:\/\/hamilton.global\/ca\/things-to-learn-about-emerging-markets\/","title":{"rendered":"Things to learn about emerging markets"},"content":{"rendered":"<div style=\"text-align: justify;\"><span lang=\"EN-US\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">Usualment think we can only learn from the most developed markets and not from any other market like undeveloped ones. Per\u00f2, Can we advantage of what we know from consumer behavior in emerging markets?<o:p><\/o:p><\/span><\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span lang=\"EN-US\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">Let m&#039;expose 3 clues you (m\u00e0rqueting professional or brand) can learn from emerging markets:<\/span><\/span><\/div>\n<div style=\"text-align: justify;\"><b style=\"text-indent: -18pt;\"><span lang=\"EN-US\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/span><\/b><\/div>\n<div style=\"text-align: justify;\"><b style=\"text-indent: -18pt;\"><span lang=\"EN-US\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/span><\/b><\/div>\n<div style=\"text-align: justify; text-indent: 0px;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><span style=\"text-indent: -18pt;\"><span lang=\"EN-US\">1.&nbsp;<b>Shortcuts in product lifecycle can be positive<\/b><\/span><\/span><span lang=\"EN-US\" style=\"text-indent: -18pt;\">. Brands utilitza el cloenda de llarga durada i els esfor\u00e7os per exhaust les seves current products, per\u00f2 sometimes s&#039;hauria d&#039;haver un step forward and launch what is really new and needed (instead of doing the same again and again). Nou treball per a un tel\u00e8fon m\u00f2bil companyia a tot l&#039;\u00c0frica, on se t&#039;ofereix que el servei de tel\u00e8fon \u00e9s la seva donaci\u00f3 per informar-se, a les relationships o altres ia la vida de l&#039;experi\u00e8ncia de les previsions devices.<\/span><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">Africans have moved from using radio a la device \u00abto connect with the world\u00bb to doing from mobile phone. Els desenvolupadors de mercat es mouen de r\u00e0dio per televisi\u00f3, i PC \/ port\u00e0tils per tauletes i tel\u00e8fons m\u00f2bils. Africans have taken a shortcut where the mobile phone has become their window to the world. Listening to the radio, following their religious doctrine, watching TV, connecting to social networks, reading newspapers, etc. are done through the mobile phone. They have saved a long way. M\u00e0rqueting in emerging countries often involves no following les semestres we do in developed countries because el producte life cycle can be radically different.<\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><b style=\"text-indent: -18pt;\"><span lang=\"EN-US\">2. The future is not 2 or 5 years away, the future is tomorrow<\/span><\/b><span lang=\"EN-US\" style=\"text-indent: -18pt;\">. Some de les populacions i emerging markets we &#039;s studying don&#039;t have a horizon fer beyond tomorrow. They live for today and maybe for tomorrow but they don&#039;t know what is going to happen the day after tomorrow. Les seves principals accions estan segures i han tingut una mica de tota la seva vida i fins a un mes, sense 10 anys. Els seus no s\u00f3n plans i els que no tenen cap producte que la cannot tingui daily consumption. Per exemple, paying with a mobile phone.<\/span><\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span lang=\"EN-US\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">Insurt emerging countries, els bancs s\u00f3n nom\u00e9s per a un petit segment de la poblaci\u00f3, no s\u00f3n les seves inc\u00f2motes, per\u00f2 un certainty que hi ha happen el dia after. Aix we said, they cannot live beyond two days pla. Per a aquesta reason no hi ha bank accounts or contracts with utilities companies (gas, electricity, telephone, television, etc.). Les relationships amb el m\u00f2bil s\u00f3n prepaids (average 90% dels usuaris s\u00f3n prepaids), no contracte. <o:p><\/o:p><\/span><\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span lang=\"EN-US\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">Aquests tipus d&#039;\u00fas mobile payment services for everything and have no bank account. El remaining balan\u00e7 es disposa d&#039;utilitzar els seus dies de pagament, o send money to family and friends.<o:p><\/o:p><\/span><\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span lang=\"EN-US\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">Have money in their mobile phone instead of the bank gives them feeling of accessibility and closeness that they need.<o:p><\/o:p><\/span><\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><b style=\"text-indent: -18pt;\"><span lang=\"EN-US\">3. Maslow&#039;s pyramid de needs fits molt better than in developed markets<\/span><\/b><span lang=\"EN-US\" style=\"text-indent: -18pt;\">. They don&#039;t care about the price as molt as we (developed markets) do. Because they need to live securely before they worry about what to buy.<\/span><\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div>                               <\/div>\n<div style=\"text-align: justify;\"><span lang=\"EN-US\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">One of the most basic needs is security. Their security is not anything happening totay or tomorrow. It is security that your family will be fine; they will not be drown somewhere. In relation to mobile phones, network coverage is a very important feature. In developed markets, coverage is se as a \u00abgiven\u00bb atribut per\u00f2 en emerging markets \u00e9s un dels mostos populars i demaned features que el cannot always have. Per a que necessiti seguretat en tots els temps i en qualsevol moment, moreu-vos-en no ignoreu que emerg\u00e8ncies de mercats es mouen i coverages always in demand.<o:p><\/o:p><\/span><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/div>\n<div style=\"text-align: justify;\"><span lang=\"EN-US\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">Per a 3 examples, s&#039;han de posar en compte que no s&#039;ha fet el temps per consumir insights en emerging markets. Nevertheless, it changes the marketing strategy and tactics.<o:p><\/o:p><\/span><\/span><\/div>\n<div style=\"text-align: justify;\"><span lang=\"EN-US\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/span><\/div>\n<div><span lang=\"EN-US\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/span><\/div>\n<div><span lang=\"EN-US\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/span><\/div>\n<div><span lang=\"EN-US\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/span><\/div>\n<div><span lang=\"EN-US\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">Jordi Aymerich<\/span><\/span><\/div>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Usualment think we can only learn from the most developed markets and not from any other market like undeveloped ones. Per\u00f2, Can we advantage of what we know from consumer behavior in emerging markets? Let m&#039;expose 3 clues you (m\u00e0rqueting professional or brand) per learn from emerging markets: 1. Shortcuts in product lifecycle [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Things to learn about emerging markets -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hamilton.global\/ca\/things-to-learn-about-emerging-markets\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Things to learn about emerging markets -\" \/>\n<meta property=\"og:description\" content=\"We usually think we can only learn from the most developed markets and not from any other market like undeveloped ones. 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