{"id":924,"date":"2014-12-22T16:56:00","date_gmt":"2014-12-22T16:56:00","guid":{"rendered":"http:\/\/hamilton.global\/index.php\/2014\/12\/22\/business-intelligence\/"},"modified":"2025-11-03T11:43:46","modified_gmt":"2025-11-03T11:43:46","slug":"business-intelligence","status":"publish","type":"post","link":"https:\/\/hamilton.global\/ca\/business-intelligence\/","title":{"rendered":"Business Intelligence"},"content":{"rendered":"<div style=\"text-align: justify;\"><span lang=\"EN-US\" style=\"line-height: 115%;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">Growth is one of the main (sense no main one) objective of most companies or businesses. However, we should spare no effort protect what is already ours and look very closely what our neighbours are currently doing. Regardless if el seu gust de la nostra empresa \u00e9s la nostra priorita, \u00e9s que no es pot negar les teves backs i devote somes de les nostres energies en defensar, que has de pagar el seu preu.&nbsp;<\/span><\/span><span style=\"font-family: Arial, Helvetica, sans-serif;\">El problema \u00e9s que les mostres que no es volen de defensar-les until i to late. Defensar yourself from apparently nonexistent threat is complicated, many would donare to say that it is even unnecessary. Per\u00f2 les everybody knows, \u00abprevention is better than cure\u00bb. So, let&#039;s be forewarned.<\/span><\/div>\n<div>\n<div style=\"text-align: justify;\"><\/div>\n<\/div>\n<div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">El first thing we should do get to know our competitors. Find out what are their strengths and weaknesses, get a deeper insight of their offer and try to predict what are going to be their next moves or strategies. Knowing what our competition is doing at any time will help use to one step ahead of them and have controlled their movements, avoiding being vulnerable to threats that would otherwise be unpredictable. We could start studying <i>el producte dels nostres competidors, que \u00e9s el seu wide source of information que s&#039;ha analyzat in depth<\/i>:&nbsp;<o:p><\/o:p><\/span><\/div>\n<\/div>\n<div>\n<div style=\"text-align: justify;\"><\/div>\n<\/div>\n<div>\n<div style=\"text-align: justify;\"><\/div>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><b>Product<\/b>: What are the advantages of their product compared to ours? What are they doing better than us? And worse?<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><b>Price<\/b>: At what price are they selling their product? Are they positioned as an economic product? Or do they have more Premium \/ unique positioning?<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><b>Promoci\u00f3<\/b>: How are they promoting their products? How they publicize their products? Which channels are they using? How much are they investing in advertising? What messages do they communicate?<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><b>Place<\/b>: Where do they sells their products? How do they market their products?<\/span><\/li>\n<\/ul>\n<\/div>\n<div>\n<div style=\"text-align: justify;\"><\/div>\n<\/div>\n<div>\n<div style=\"text-align: justify;\"><\/div>\n<\/div>\n<div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">I aquest recordem que un dels meus millors jocs en un dels mostos populars espanyols pizza restaurants dels meus boss sent un dels nostres distribu\u00efdors en street clothes per a pizza en un dels nostres competidors restaurant. Perqu\u00e8 he tornat, besides bringing el producte dels seus competidors s&#039;hi (que s&#039;hagin subjecte a un analysis de tots els treballadors), prove\u00efts d&#039;una valoraci\u00f3 valuable per a totes les nostres parts que donen dues streets a les had attended el seu far (ordre n\u00famero was contained in the ticket he brought along with the pizza), promocions de la data, oferir noves produccions i n\u00famero d&#039;employees en aquest moment i n\u00famero de distributors per saying some. Just a quick visit a les nostres competidores store\/restaurant\/office can give us a gran quantitat d&#039;informaci\u00f3 que could take us to som quick but no les importants conclusions.<o:p><\/o:p><\/span><\/div>\n<\/div>\n<div>\n<div style=\"text-align: justify;\"><\/div>\n<\/div>\n<div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">Aquests s\u00f3n m\u00faltiples sources from where we can also obtain free useful information. <i>Creativity plays here an important role and will help us to find new and different sources of information. I&#039;m just going across of three of them, probably the more basics<\/i>:<o:p><\/o:p><\/span><\/div>\n<\/div>\n<div>\n<div style=\"text-align: justify;\"><\/div>\n<\/div>\n<div>\n<div style=\"text-align: justify;\"><\/div>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><b>Financial statements<\/b>: Monitor del finan\u00e7ament de les nostres competidores, segell de la seva manera de performar i calcular els beneficis margins i l&#039;evoluci\u00f3 dels anys.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><b>Job offerings<\/b>: Keep un control de jobs offerings de les seves principals competidores que volen tenir una idea d&#039;una mica de persones que s\u00f3n ferides. Aquest \u00fas de l&#039;\u00fas de la imatge de les seves internacions de moviments i d&#039;acord amb la predicci\u00f3 de les quals s&#039;ha de tenir en compte els seg\u00fcents.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><b>Web<\/b>: Internet \u00e9s un inexhaustible source of information que no s&#039;ha overlook. Els seus competidors tenen un blog o estan presents a les networks socials, que s\u00f3n importants per a analitzar que s\u00f3n les comunicacions i les coses que s\u00f3n.&nbsp;<\/span><\/li>\n<\/ul>\n<\/div>\n<div>\n<div style=\"text-align: justify;\"><\/div>\n<\/div>\n<div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">Another essential source of useful information is market research. Market Research \u00e9s powerful that can help us when taking decisions. Quantitative and qualitative research can provide us with relevant and actionable insights. A simple concept test, per exemple, could through some light when we designing a new product and we not want to use the risk of watching it directly to the real market. Product testing \u00e9s a m\u00e9s a m\u00e9s a m\u00e9s de analyzing les nostres productes i compare them s products dels nostres competitors. El llistat de diferents methodologies \u00e9s llarga i ens cal picar una o altra t\u00e8cnica depenent del seu compte.<o:p><\/o:p><\/span><\/div>\n<\/div>\n<div>\n<div style=\"text-align: justify;\"><\/div>\n<\/div>\n<div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">Onze la recerca es d\u00f3na, ell ha estat a la seva disposici\u00f3 en extensiva data set per a totes les answers per a q\u00fcestions que s&#039;hagin designat pr\u00e8viament. Per ordenar les imatges del mercat situati\u00f3 o better understanding del seu customer behavior, ens cal cross tots els answers per demogr\u00e0fiques variables com els anys, rodes o regions. Aleshores could run segmentation through all the data base to get a deeper knowledge of the differences between different segments of the analyzed universe.<o:p><\/o:p><\/span><\/div>\n<\/div>\n<div>\n<div style=\"text-align: justify;\"><\/div>\n<\/div>\n<p><span lang=\"EN-US\" style=\"font-family: Arial, Helvetica, sans-serif; line-height: 115%;\">                                           <\/span><\/p>\n<div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">Hi ha many and different sources of useful information to our business and some of them are free and some others no. Either if we pay for it or we do not, the way will use that information will set the difference between our compa\u00f1er and our competitors.<\/span><o:p><\/o:p><\/div>\n<p><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><span style=\"font-family: Arial, Helvetica, sans-serif;\">Ra\u00fal Hidalga<\/span><\/div>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Growth is one of the main (if not the main one) objective of most companies or businesses. we would do well to [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business Intelligence -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hamilton.global\/ca\/business-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Intelligence -\" \/>\n<meta property=\"og:description\" content=\"Growth is one of the main (if not the main one) objective of most companies or businesses. 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