{"id":920,"date":"2015-05-05T10:26:00","date_gmt":"2015-05-05T10:26:00","guid":{"rendered":"http:\/\/hamilton.global\/index.php\/2015\/05\/05\/knowing-more-about-the-maximum-difference-scaling-max-diff\/"},"modified":"2015-05-05T10:26:00","modified_gmt":"2015-05-05T10:26:00","slug":"knowing-more-about-the-maximum-difference-scaling-max-diff","status":"publish","type":"post","link":"https:\/\/hamilton.global\/ca\/knowing-more-about-the-maximum-difference-scaling-max-diff\/","title":{"rendered":"Knowing more about the Maximum Difference Scaling (MAX DIFF)"},"content":{"rendered":"

Maximum Difference Scaling, tamb\u00e9 anomenat Best-Worst Scaling, \u00e9s approach per understanding la prefer\u00e8ncia i import\u00e0ncia dels resultats a trav\u00e9s d'analitzar a higher number of items<\/b> generating discriminating results<\/b> as responents are asked to choose the 'Best' and 'Worst' option which simulates real-world behavior<\/b>. Max diff is a powerful tool<\/b> utilitzeu Hamilton per further understand and identify which atributes a product \/service \/ offer are most important.<\/span><\/span>

<\/span><\/span><\/p>\n

Tradicionalment, determineu la import\u00e0ncia d'\u00edtems per a l'interviewee, els atributs s'han adquirit mitjan\u00e7ant rating Scales and\/ or Ranking Scales. Listed below are the main characteristics of each one:<\/o:p><\/span><\/span><\/div>\n
Rating Scales<\/span><\/i><\/b>: asking the respondents to choose one response category from several arrenged in hierarchical order. In example: how much do you agree or how satisfied are you, etc. The main benefits<\/b> d'avaluaci\u00f3 de valor s\u00f3n les que s\u00f3n a l'hora, proveu data que s'ha analyzat statistically i s'estableix en repeated measures. Per contrast, els problemes principals s'avaluaran que els resultats no s\u00f3n discriminats com a responedors temps que s\u00f3n importants, la valencia \u00e9s arbitr\u00e0ria i no \u00e9s treta la import\u00e0ncia i, a m\u00e9s, valoraci\u00f3 c\u00e0lides no s'han fet a llarg llistat i depending on the country rating scales used are different.<\/o:p><\/span><\/span><\/div>\n

<\/span><\/span><\/p>\n


<\/span><\/span><\/div>\n
Example of Rating Scale:<\/span><\/o:p><\/span><\/span><\/div>\n

<\/span><\/div>\n

<\/span><\/div>\n
<\/a><\/div>\n
<\/div>\n

<\/p>\n

<\/div>\n
R\u00e0nquing Scales<\/span><\/i><\/b>: asking els responents a la vista dels seus ulls en llista d'articles relatats, comparing diferents objectes per a un altre. Amb la utilitzaci\u00f3 d'aquestes escales, interviewees per establir what matters i what doesn't matter. The main benefits<\/b> les r\u00e0nquings cales s\u00f3n els que els elements receives a un r\u00e0nquing tan escaient que responen cannot assignar la seva valoraci\u00f3 a tots els elements, aix\u00ed com, la q\u00fcesti\u00f3 t\u00e8cnica for\u00e7a discriminaci\u00f3 entre els guanys, dels quals proves m\u00e9s statistical power. Otherwise, the main contres with ranking scales are that responents are good at picking the extrems but their preferences for any item in between might be fuzzy and inaccurate, this technique only explain the order of importance but no the strength of , cannot handle a long list of items \/ characteristics.<\/o:p><\/span><\/span><\/div>\n

<\/span><\/span><\/div>\n
<\/span><\/span><\/div>\n
Example of Ranking Scale:<\/span><\/o:p><\/span><\/span><\/div>\n

<\/span><\/div>\n
<\/a><\/div>\n
<\/div>\n

<\/span><\/div>\n
<\/div>\n
Which are the main characteristics and benefits of Max Diff Scales?<\/o:p><\/span><\/span><\/b><\/div>\n