{"id":919,"date":"2015-05-25T08:21:00","date_gmt":"2015-05-25T08:21:00","guid":{"rendered":"http:\/\/hamilton.global\/index.php\/2015\/05\/25\/somos-colores-insights-para-crecer\/"},"modified":"2023-06-27T11:37:23","modified_gmt":"2023-06-27T11:37:23","slug":"somos-colores-insights-para-crecer","status":"publish","type":"post","link":"https:\/\/hamilton.global\/ca\/somos-colores-insights-para-crecer\/","title":{"rendered":"Som colors, insights per cr\u00e9ixer"},"content":{"rendered":"
S'ha acabat l'era de ser colors primaris purs de dilluns a diumenge les 24 hores del dia. Condu\u00efm igual per anar a treballar que per relaxar-nos el cap de setmana? Cuinem igual per sopar un dimecres que un dissabte? \u00bfEns vestim igual un dilluns que un divendres? Triem el mateix restaurant per anar amb els nostres fills que amb els amics? <\/o:p><\/span><\/div>\n

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El blau \u00e9s conegut per ser un dels tres colors primaris a la roda de colors. Com a color primari, el blau no es pot fer barrejant altres colors, per\u00f2 es pot combinar amb altres colors primaris i secundaris per fer una varietat de diferents tons i matisos. Si combinem el vermell i el blau es produeix el color morat, si barregem blau i groc es produeixen el color verd, etc.<\/o:p><\/span><\/div>\n

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Ja no som blaus, ja no som un color primari, ara som blau turquesa, blau p\u00e0l\u00b7lid, blau acer, blau nocturn, blau egipci i centenars de varietats m\u00e9s durant la setmana i fins i tot de vegades som vermells, grocs, taronges i verds.<\/o:p><\/span><\/div>\n

\n<\/span><\/div>\n
Sabem que sempre hi ha un color que prima per sobre de la resta i que ens defineix de forma prim\u00e0ria, per\u00f2 que en el nostre estil de vida, en la nostra actitud vital, en la nostra manera de comprar, en la nostra manera de relacionar-nos amb les marques, al nostre llar, en la nostra forma de despla\u00e7ar-nos, com entenem la moda, en la nostra interrelaci\u00f3 amb xarxes socials i la tecnologia, etc\u2026 hi ha una paleta de colors interessant que matisa el nostre comportament primari.<\/o:p><\/span><\/div>\n

\n<\/span><\/div>\n
Visquem el dia a dia del consumidor per descobrir aquests colors, no \u00e9s una tasca senzilla ja que molts sorgeixen de combinacions gaireb\u00e9 impossibles. \u00c9s fonamental interactuar, dialogar, viure i sentir el comportament del consumidor.<\/o:p><\/span><\/div>\n

\n<\/span><\/div>\n
Obtenir un insight no \u00e9s una tasca senzilla, no parlem de mapes motivacionals que s\u00f3n relativament senzills i que ens donen la visi\u00f3 est\u00e0tica d'una categoria o mercat. <\/o:p><\/span><\/div>\n

\n<\/span><\/div>\n
La soluci\u00f3 passa per descobrir les palanques finals que mouen un mercat, all\u00f2 tan profund que \u00e9s capa\u00e7 de canviar l\u201fh\u00e0bit d\u201fun consumidor, construint territoris d\u201finsights per cr\u00e9ixer, solucions latents no treballades per la marca i que componen l\u201fefecte din\u00e0mic a futur del mercat.<\/o:p><\/span><\/div>\n

\n<\/span><\/div>\n
Aquests insights per cr\u00e9ixer s\u00f3n la base futura de segments de poblaci\u00f3 la paleta de colors dels quals \u00e9s difusa i l\u00edquida, per\u00f2 les solucions de la qual s\u00f3n tan potents, que ens ha d'obrir un nou paradigma d'intel\u00b7lig\u00e8ncia de mercat, una nova visi\u00f3 del negoci de les marques i nou marc dinteracci\u00f3 amb el consumidor.<\/o:p><\/span><\/div>\n
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<\/div>\n

\n<\/span><\/o:p><\/div>\n
Jordi Crespo<\/span><\/o:p><\/div>\n<\/span>","protected":false},"excerpt":{"rendered":"

S'ha acabat l'era de ser colors primaris purs de dilluns a diumenge les 24 hores del dia. Condu\u00efm igual per anar a treballar que per relaxar-nos el cap de setmana? Cuinem igual per sopar un dimecres que un dissabte? \u00bfEns vestim igual un dilluns que un divendres? Triem el mateix restaurant per anar amb [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1],"tags":[],"yoast_head":"\nSomos colores, insights para crecer -<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Somos colores, insights para crecer -\" \/>\n<meta property=\"og:description\" content=\"Se acab\u00f3 la era de ser colores primarios puros de lunes a domingo las 24 horas del d\u00eda. \u00bfConducimos igual para ir a trabajar que para relajarnos el fin de semana? \u00bfCocinamos igual para cenar un mi\u00e9rcoles que un s\u00e1bado? \u00bfNos vestimos igual un lunes que un viernes? \u00bfElegimos el mismo restaurante para ir con […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hamilton.global\/ca\/somos-colores-insights-para-crecer\/\" \/>\n<meta property=\"og:site_name\" content=\"Hamilton\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-25T08:21:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-27T11:37:23+00:00\" \/>\n<meta name=\"author\" content=\"Jorge Teixeira\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Teixeira\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hamilton.global\/es\/somos-colores-insights-para-crecer\/\",\"url\":\"https:\/\/hamilton.global\/es\/somos-colores-insights-para-crecer\/\",\"name\":\"Somos colores, insights para crecer -\",\"isPartOf\":{\"@id\":\"https:\/\/hamilton.global\/#website\"},\"datePublished\":\"2015-05-25T08:21:00+00:00\",\"dateModified\":\"2023-06-27T11:37:23+00:00\",\"author\":{\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28\"},\"breadcrumb\":{\"@id\":\"https:\/\/hamilton.global\/es\/somos-colores-insights-para-crecer\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hamilton.global\/es\/somos-colores-insights-para-crecer\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hamilton.global\/es\/somos-colores-insights-para-crecer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hamilton.global\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Somos colores, insights para crecer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hamilton.global\/#website\",\"url\":\"https:\/\/hamilton.global\/\",\"name\":\"Hamilton Global\",\"description\":\"Market Intelligence Consulting Company\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hamilton.global\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ca\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28\",\"name\":\"Jorge Teixeira\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g\",\"caption\":\"Jorge Teixeira\"},\"url\":\"https:\/\/hamilton.global\/ca\/author\/jorge\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Somos colores, insights para crecer -","robots":{"index":"noindex","follow":"follow"},"og_locale":"ca_ES","og_type":"article","og_title":"Somos colores, insights para crecer -","og_description":"Se acab\u00f3 la era de ser colores primarios puros de lunes a domingo las 24 horas del d\u00eda. \u00bfConducimos igual para ir a trabajar que para relajarnos el fin de semana? 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