{"id":5492,"date":"2025-12-30T11:45:30","date_gmt":"2025-12-30T11:45:30","guid":{"rendered":"https:\/\/hamilton.global\/?p=5492"},"modified":"2025-12-30T11:45:30","modified_gmt":"2025-12-30T11:45:30","slug":"global-research-software-2025-esomarreport","status":"publish","type":"post","link":"https:\/\/hamilton.global\/ca\/global-research-software-2025-esomarreport\/","title":{"rendered":"Claus de l&#039;informe \u201cGlobal Research Software 2025\u201d d&#039;ESOMAR"},"content":{"rendered":"<p>La ind\u00fastria global d&#039;insights va superar els <strong>$153.000 milions el 2024<\/strong> i apunta a depassar els <strong>$160.000 milions<\/strong> aquest any (<strong>2025<\/strong>). El repartiment per sectors mostra:<\/p>\n<p><img decoding=\"async\" class=\"wp-image-5497 aligncenter\" src=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/market-share.png\" alt=\"\" width=\"432\" height=\"238\" \/><\/p>\n<ul>\n<li><strong>Digital Data Analytics<\/strong> \u00e9s el <strong>segment estrella<\/strong> dins de Research Software ($45.550M) i l&#039;\u00fanic que mant\u00e9 creixement de doble d\u00edgit (\u2248+15%)<\/li>\n<li>El segueixen <strong>Social Listening &amp; Communities<\/strong> ($9.950M; +4,8%)<\/li>\n<li><strong>Self-serve Research Platforms<\/strong> ($3.890M; +7,6%)<\/li>\n<li><strong>Enterprise Feedback Management<\/strong> ($2.770M; +2,5%).<\/li>\n<\/ul>\n<h4><strong>Panorama regional del segment de m\u00e9s creixement<\/strong><\/h4>\n<h4><strong>(2020 \u2013 2025)<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-5498\" src=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/US.png\" alt=\"\" width=\"543\" height=\"405\" srcset=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/US.png 543w, https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/US-480x358.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 543px, 100vw\" \/>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <img decoding=\"async\" class=\"alignnone  wp-image-5496\" src=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/Europe.png\" alt=\"\" width=\"552\" height=\"409\" srcset=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/Europe.png 552w, https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/Europe-480x356.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 552px, 100vw\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-5495\" src=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/AP.png\" alt=\"\" width=\"536\" height=\"408\" srcset=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/AP.png 536w, https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/AP-480x365.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 536px, 100vw\" \/>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <img decoding=\"async\" class=\"alignnone  wp-image-5494\" src=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/America.png\" alt=\"\" width=\"550\" height=\"410\" srcset=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/America.png 550w, https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/America-480x358.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 550px, 100vw\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-5493\" src=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/Africa-and-ME.png\" alt=\"\" width=\"545\" height=\"408\" srcset=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/Africa-and-ME.png 545w, https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/Africa-and-ME-480x359.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 545px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Real-time &amp; agile research<\/strong><\/h4>\n<p>La investigaci\u00f3 en <strong>temps real i \u00e0gil<\/strong> ha passat<strong> de novetat a est\u00e0ndard<\/strong>: automatitzaci\u00f3, IA i comunitats <em>always-on<\/em> permeten reaccionar al mercat en dies i activar decisions de manera cont\u00ednua. Per\u00f2 no tot s&#039;ha d&#039;accelerar: els <strong>estudis ad-hoc i in deep<\/strong> (longitudinals, exploratoris qualitatius, U&amp;A profunds, posicionament de marca, pricing complex) segueixen sent <strong>essencials per entendre el perqu\u00e8<\/strong>, mapejar drivers i reduir riscos estrat\u00e8gics. L&#039;enfocament guanyador no substitueix, combina: senyal r\u00e0pid per iterar (real-time &amp; agile) + comprensi\u00f3 profunda per orientar la direcci\u00f3 (ad-hoc\/in-depth).<\/p>\n<p>&nbsp;<\/p>\n<h1 style=\"text-align: center;\">Resultat: velocitat amb sentit, decisions informades avui sense perdre la base estructural que sostindr\u00e0 el creixement dem\u00e0.<\/h1>\n<p>&nbsp;<\/p>\n<h4><strong>Dades sint\u00e8tiques: riscos, recompenses i responsabilitats<\/strong><\/h4>\n<p>Les dades sint\u00e8tiques es plantegen com a capa complement\u00e0ria: \u00fatils per prototipar q\u00fcestionaris, modelar escenaris, imputar\/netejar i ampliar mostres dif\u00edcils, sempre amb validaci\u00f3 davant de dades reals i documentaci\u00f3 transparent del m\u00e8tode. L&#039;informe distingeix entre s\u00edntesi tabular (models generatius sobre dades estructurades) i respostes generades amb LLMs (encara immadures per substituir camp). Tres l\u00edmits pr\u00e0ctics:<\/p>\n<ul>\n<li>no reemplacen treball de camp<\/li>\n<li>requereixen m\u00ednims de dades reals<\/li>\n<li>depenen de la qualitat del modelatge i la per\u00edcia de lequip.<\/li>\n<\/ul>\n<p>A la pr\u00e0ctica: explora m\u00e9s r\u00e0pid, per\u00f2 amb governan\u00e7a i claredat de sup\u00f2sits.<\/p>\n<p><strong>En resum<\/strong>, el sector avan\u00e7a cap a ecosistemes de programari i decisions m\u00e9s \u00e0gils, per\u00f2 els estudis ad-hoc i in-depth segueixen sent la base per entendre el perqu\u00e8 i reduir risc estrat\u00e8gic.<\/p>\n<p>A <strong>Hamilton Global Intelligence <\/strong>estem compromesos amb ajudar les empreses a convertir dades en decisions mitjan\u00e7ant dissenys a mida (U&amp;A, posicionament, pricing, segmentaci\u00f3, validaci\u00f3 de conceptes) i lliurables clars i accionables.<\/p>\n<a href='https:\/\/hamilton.global\/ca\/contactanos\/' class='small-button smallblue' target=\"_blank\">M\u00c9S INFORMACI\u00d3<\/a>\n<p><em>Desembre, 2025\u00a0<\/em><\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>La industria global de insights super\u00f3 los $153.000 millones en 2024 y apunta a rebasar los $160.000 millones este a\u00f1o (2025). El reparto por sectores muestra: Digital Data Analytics es el segmento estrella dentro de Research Software ($45.550M) y el \u00fanico que mantiene crecimiento de doble d\u00edgito (\u2248+15%) Le siguen Social Listening &amp; Communities ($9.950M; [&hellip;]<\/p>","protected":false},"author":4,"featured_media":5504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[130,212,216,214],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Claves del informe \u201cGlobal Research Software 2025\u201d de ESOMAR<\/title>\n<meta name=\"description\" content=\"Puntos destacados de \u201cGlobal Research Software 2025\u201d (ESOMAR)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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