{"id":5254,"date":"2025-02-03T14:13:38","date_gmt":"2025-02-03T14:13:38","guid":{"rendered":"https:\/\/hamilton.global\/?p=5254"},"modified":"2026-04-01T09:46:17","modified_gmt":"2026-04-01T09:46:17","slug":"2o-barometro-de-habitos-tendencias-de-los-petparents","status":"publish","type":"post","link":"https:\/\/hamilton.global\/ca\/2o-barometro-de-habitos-tendencias-de-los-petparents\/","title":{"rendered":"Presentaci\u00f3 2n Bar\u00f2metre d&#039;H\u00e0bits i Tend\u00e8ncies dels Petparents a Espanya i Portugal a Iberzoo+Propet"},"content":{"rendered":"<h1>Nou informe sectorial: 2n Bar\u00f2metre d&#039;H\u00e0bits i Tend\u00e8ncies dels Petparents a Espanya i Portugal 2025<\/h1>\n<p>Organitzat per <a href=\"https:\/\/www.aedpac.com\/\">AEDPAC<\/a>, amb el suport d&#039;IFEMA Madrid, IBERZOO Propet i la <strong>col\u00b7laboraci\u00f3 d&#039;AMVAC, ANFAAC i CEVE<\/strong>, aquest 27 de febrer de 2025 a les 18:30h, a la fira <a href=\"https:\/\/www.ifema.es\/iberzoo-propet\/entradas?gclsrc=aw.ds&amp;&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=iberzoo_pp25_es_es_fer_go_paid-search_x_per_con_b2b_x_nacional&amp;utm_id=22158321244&amp;gad_source=1&amp;gclid=Cj0KCQiA4-y8BhC3ARIsAHmjC_GzaFwCvbuJH5XWbKffieBM1Kcb5RpgnuSfCPAji6551zYoKTqdlBgaApmqEALw_wcB\">Iberzoo+Propet<\/a> d&#039;IFEMA Madrid, es presentar\u00e0 el<strong> \u201c2n Bar\u00f2metre d&#039;H\u00e0bits i Tend\u00e8ncies dels Petparents\u201d.<\/strong><\/p>\n<p>Aquesta segona edici\u00f3 de l&#039;estudi,<strong> promoguda per AEDPAC i amb la distribuci\u00f3 t\u00e8cnica de <a href=\"https:\/\/hamilton.global\/ca\/\">HAMILTON<\/a><\/strong>, t\u00e9 com a principal novetat, una comparativa detallada entre Espanya i Portugal, permetent una an\u00e0lisi m\u00e9s profunda del comportament dels cuidadors de mascotes en ambd\u00f3s pa\u00efsos. A m\u00e9s, l&#039;estudi abordar\u00e0 l&#039;impacte de les noves tecnologies al sector, aix\u00ed com la inversi\u00f3 econ\u00f2mica que realitzen els petparents en el benestar de les mascotes.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\">Aspectes m\u00e9s destacats del Bar\u00f2metre<\/span><\/h2>\n<ul>\n<li><strong>Prefer\u00e8ncies d&#039;alimentaci\u00f3:<\/strong> an\u00e0lisi de la demanda creixent d&#039;aliments naturals, dietes especialitzades i noves tend\u00e8ncies en nutrici\u00f3 per a mascotes.<\/li>\n<li><strong>Tecnologia Tech-Pet:<\/strong> exploraci\u00f3 de l&#039;\u00fas de dispositius innovadors, com ara localitzadors GPS, monitors de salut, c\u00e0meres de videovigil\u00e0ncia i aplicacions especialitzades en la cura animal.<\/li>\n<li><strong>Impacte econ\u00f2mic:<\/strong> estudi detallat sobre la despesa en alimentaci\u00f3, salut, higiene, joguines i serveis addicionals com assegurances o guarderies per a mascotes.<\/li>\n<li><strong>Noves oportunitats de mercat:<\/strong> an\u00e0lisi de la influ\u00e8ncia dels petparents en sectors emergents com el turisme petfriendly, serveis digitals i productes de cura avan\u00e7ada.<\/li>\n<\/ul>\n<p>La presentaci\u00f3 del Bar\u00f2metre ser\u00e0 una oportunitat \u00fanica per con\u00e8ixer en profunditat les tend\u00e8ncies que modelen el mercat de l&#039;animal de companyia a la Pen\u00ednsula Ib\u00e8rica.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5265\" src=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/01\/Fotos-carrusel-Blog03.jpg\" alt=\"\" width=\"700\" height=\"300\" srcset=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/01\/Fotos-carrusel-Blog03.jpg 700w, https:\/\/hamilton.global\/wp-content\/uploads\/2025\/01\/Fotos-carrusel-Blog03-480x206.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 700px, 100vw\" \/><\/p>\n<h2>Dades sorprenents de la 1a Onada de l&#039;estudi<\/h2>\n<p>El prop\u00f2sit del primer <strong>Bar\u00f2metre sobre els nous H\u00e0bits i Perfils dels Petparents a Espanya 2024<\/strong> va ser examinar les tend\u00e8ncies emergents a les llars amb animals de companyia i avaluar l&#039;impacte de la Llei de Benestar Animal (LBA).<\/p>\n<p>En aquest context, els resultats obtinguts van indicar que m\u00e9s del <strong>50% dels cuidadors consideraven les seves mascotes com a membres de la fam\u00edlia<\/strong>, tractant-les fins i tot com a fills i incloent-les en diverses tradicions familiars, com les fotos (74%) i els regals nadalencs (71%). A m\u00e9s, un 91% dels participants va afirmar que la pres\u00e8ncia d&#039;un animal millorava significativament el benestar i l&#039;estat d&#039;\u00e0nim.<\/p>\n<p>D&#039;altra banda, es va demostrar que <strong>la reforma de la LBA<\/strong> i la corresponent nova legislaci\u00f3 que prohibeix deixar les mascotes lligades fora dels establiments<strong> va influir en els h\u00e0bits dels Petparents<\/strong>, ja que el 54% d&#039;ells va optar per deixar les seves mascotes a casa quan anaven de compres.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\">Informe 1a edici\u00f3 del Bar\u00f2metre d&#039;H\u00e0bits i Tend\u00e8ncies dels Petparents a Espanya 2024<\/h2>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href='https:\/\/hamilton.global\/ca\/obten-presentacion\/' class='small-button smallblue' target=\"_blank\">Sol\u00b7licitar informe complet<\/a><\/p>\n<h2><\/h2>\n<h2 style=\"text-align: center;\">Informe 2a edici\u00f3 del Bar\u00f2metre d&#039;H\u00e0bits i Tend\u00e8ncies dels Petparents a Espanya i Portugal 2025<\/h2>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href='https:\/\/hamilton.global\/ca\/obten-presentacion-2025\/' class='small-button smallblue' target=\"_blank\">Sol\u00b7licitar informe complet<\/a><\/p>\n<p>&nbsp;<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Nou informe sectorial: 2n Bar\u00f2metre d&#039;H\u00e0bits i Tend\u00e8ncies dels Petparents a Espanya i Portugal 2025 Organitzat per AEDPAC, amb el suport d&#039;IFEMA Madrid, IBERZOO Propet i la col\u00b7laboraci\u00f3 d&#039;AMVAC, ANFAAC i CEVE, aquest 27 de febrer de 2025 a les 18:30h, a la EMA [\u2026]<\/p>","protected":false},"author":4,"featured_media":5266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[215,217],"tags":[],"yoast_head":"<!-- This site is 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