{"id":5224,"date":"2024-12-18T09:38:22","date_gmt":"2024-12-18T09:38:22","guid":{"rendered":"https:\/\/hamilton.global\/?p=5224"},"modified":"2025-10-16T11:17:49","modified_gmt":"2025-10-16T11:17:49","slug":"las-marcas-cambian-sus-nombres-golpe-maestro-o-suicidio","status":"publish","type":"post","link":"https:\/\/hamilton.global\/ca\/las-marcas-cambian-sus-nombres-golpe-maestro-o-suicidio\/","title":{"rendered":"Quan les marques s&#039;atreveixen a canviar el seu nom: cop mestre o su\u00efcidi de m\u00e0rqueting?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Jordi Haymerich, Main Partner de <a href=\"https:\/\/hamilton.global\/ca\/\"><strong>HAMILTON GLOBAL INTELLIGENCE<\/strong><\/a>, \u00e9s entrevistat per Pablo Tall\u00f3n Ojeda per a la <a href=\"https:\/\/cadenaser.com\/\">Cadena SER<\/a> de Catalunya on comentant el canvi de nom a les marques.<\/p>\n<p>Si vols accedir a l&#039;article complet, titulat \u00ab<em>Quan les marques s&#039;atreveixen a canviar els seus noms: cop mestre o su\u00efcidi?<\/em>\u00ab, o escoltar l&#039;entrevista, fes clic al seg\u00fcent enlla\u00e7:<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_5226\" style=\"width: 910px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-5226\" decoding=\"async\" class=\"wp-image-5226\" src=\"https:\/\/hamilton.global\/wp-content\/uploads\/2024\/12\/jordi-aymerich-cadenaser-entrevista-hamilton.png\" alt=\"jordi-aymerich-cadenaser-entrevista-hamilton\" width=\"900\" height=\"507\" \/><p id=\"caption-attachment-5226\" class=\"wp-caption-text\">Jordi Aymerich realitza entrevista a la Cadena SER<\/p><\/div>\n<p>&nbsp;<\/p>\n<a href='https:\/\/www.linkedin.com\/pulse\/when-brands-dare-change-name-masterstroke-marketing-jordi-gylff\/?trackingId=%2FGYJ0ZTBQSTw%2BdhdItbWEQ%3D%3D' class='small-button smallblue' target=\"_blank\">Acc\u00e9s a la publicaci\u00f3<\/a>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Jordi Haymerich, Main Partner de HAMILTON GLOBAL INTELLIGENCE, \u00e9s entrevistat per Pablo Tall\u00f3n Ojeda per a la Cadena SER de Catalunya en qu\u00e8 comenta el canvi de nom a les marques. Si vols accedir a l&#039;article complet, titulat \u00abQuan les marques s&#039;atreveixen a canviar els seus noms: Cop mestre o su\u00efcidi?\u00bb, o escoltar l&#039;entrevista, [\u2026]<\/p>","protected":false},"author":4,"featured_media":5244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[208,217],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cuando las marcas se atreven a cambiar su nombre: \u00bfgolpe maestro o suicidio de marketing? 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Cuando las marcas se atreven a cambiar sus nombres: \u00bfGolpe maestro o suicidio?\" \/>\n<meta property=\"og:description\" content=\"Jordi Haymerich, Main Partner de HAMILTON GLOBAL INTELLIGENCE, es entrevistado por Pablo Tall\u00f3n Ojeda para la Cadena SER de Catalu\u00f1a.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hamilton.global\/ca\/las-marcas-cambian-sus-nombres-golpe-maestro-o-suicidio\/\" \/>\n<meta property=\"og:site_name\" content=\"Hamilton\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-18T09:38:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-16T11:17:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hamilton.global\/wp-content\/uploads\/2024\/12\/Jordi-Cadena-SER-700x300px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hamilton Global\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hamilton Global\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hamilton.global\/las-marcas-cambian-sus-nombres-golpe-maestro-o-suicidio\/\",\"url\":\"https:\/\/hamilton.global\/las-marcas-cambian-sus-nombres-golpe-maestro-o-suicidio\/\",\"name\":\"Cuando las marcas se atreven a cambiar su nombre: \u00bfgolpe maestro o suicidio de marketing? 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