{"id":4862,"date":"2024-01-30T09:48:39","date_gmt":"2024-01-30T09:48:39","guid":{"rendered":"https:\/\/hamilton.global\/?p=4862"},"modified":"2025-12-02T09:44:05","modified_gmt":"2025-12-02T09:44:05","slug":"sesgos-cognitivos","status":"publish","type":"post","link":"https:\/\/hamilton.global\/ca\/sesgos-cognitivos\/","title":{"rendered":"ASSEGOS COGNITIUS"},"content":{"rendered":"<p style=\"text-align: center;\"><em>Jordi Crespo, Partner Director at Hamilton Global Intelligence, comparteix les seves reflexions sobre els fonaments dels biaixos en la presa de decisions i en la formaci\u00f3 d&#039;opinions.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Un tema que m&#039;apassiona des de fa temps en el proc\u00e9s de <strong>Decision Making<\/strong> i <strong>Decision Intelligence<\/strong> \u00e9s el tema dels Biaixos Cognitius.<\/p>\n<p>En aquests dies de guirigall, agitaci\u00f3, polaritzaci\u00f3, incertesa i missatges grandiloq\u00fcents crec que \u00e9s interessant recordar algunes q\u00fcestions b\u00e0siques de biaixos en la presa de decisions i en la generaci\u00f3 d&#039;opin\u00e0tica. Aqu\u00ed alguns exemples:<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: left;\">biaix BANDWAGON:<\/h2>\n<p>El nostre comportament, la nostra creen\u00e7a i la nostra actitud dep\u00e8n del que fan les persones que ens envolten. Un efecte d&#039;arrossegament sobre creences perqu\u00e8 ens porta la massa.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: left;\">TREBALL DE CONFIRMACI\u00d3:<\/h2>\n<p>Buscar i afavorir la informaci\u00f3 que confirma les nostres pr\u00f2pies creences o hip\u00f2tesis i desconsiderant qualsevol alternativa contr\u00e0ria. Nom\u00e9s seguim aquelles persones o opinions que confirmen les nostres hip\u00f2tesis.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: left;\">biaix de l&#039;ENQUADRE:<\/h2>\n<p>Una mateixa informaci\u00f3 pot donar lloc a conclusions diferents si es presenta de manera diferent. Es generen una s\u00e8rie d&#039;enquadraments mentals o marcs d&#039;interpretaci\u00f3 amb qu\u00e8 donen sentit a la nostra opin\u00e0tica perqu\u00e8 rebem el tipus d&#039;informaci\u00f3 que ens interessa.<\/p>\n<p>&nbsp;<\/p>\n<p>I per mi una de les m\u00e9s rellevants i que he explicat alguna vegada \u00e9s l&#039;ESPIRAL DEL SILENCI d&#039;Elisabeth Noelle-Neumann, polit\u00f2leg alemany. La tend\u00e8ncia de l&#039;espiral \u00e9s emmudir els qui presten o tenen posicions diferents de les majories, per\u00f2 en sec quan es troba amb el \u201cnucli dur\u201d, aquells individus que, encara que pocs, es reafirma en les seves posicions i opinions i no cessen en l&#039;afany que la seva veu sigui escoltada. La perspectiva del \u201cnucli dur\u201d guanya adeptes ja que les opinions majorit\u00e0ries, acomodades al nombre, no troben tesis per defensar les seves opinions que, en ser poc contestades, s&#039;han deixat portar per la massa.<\/p>\n<p><em>Gener, 2024<\/em><\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Jordi Crespo, Partner Director at Hamilton Global Intelligence, comparteix les seves reflexions sobre els fonaments dels biaixos en la presa de decisions i en la formaci\u00f3 d&#039;opinions.  Un tema que m&#039;apassiona des de fa temps en el proc\u00e9s de Decision Making i Decision Intelligence \u00e9s el tema dels Biaixos Cognitius. En aquests [\u2026]<\/p>","protected":false},"author":4,"featured_media":4892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[208,216,193,209],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SESGOS COGNITIVOS<\/title>\n<meta name=\"description\" content=\"El proceso de Decision Making y Decision Intelligence es el tema de los Sesgos Cognitivos\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hamilton.global\/ca\/sesgos-cognitivos\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SESGOS COGNITIVOS\" \/>\n<meta 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