{"id":4772,"date":"2023-11-21T16:53:37","date_gmt":"2023-11-21T16:53:37","guid":{"rendered":"https:\/\/hamilton.global\/?p=4772"},"modified":"2024-05-24T10:37:03","modified_gmt":"2024-05-24T10:37:03","slug":"inteligencia-artificial-en-investigacion-mercados","status":"publish","type":"post","link":"https:\/\/hamilton.global\/ca\/inteligencia-artificial-en-investigacion-mercados\/","title":{"rendered":"Navegar a la carena de l&#039;onada de la IA"},"content":{"rendered":"<p>La incursi\u00f3 de la intel\u00b7lig\u00e8ncia artificial (IA) al teixit del m\u00f3n empresarial s&#039;assembla a una muntanya russa: emocionant i plena de promeses que tendim a sobreestimar a curt termini ia subestimar al llarg. Aquest fenomen s&#039;evidencia en la investigaci\u00f3 i desenvolupament de productes, camps on la IA ha experimentat un aven\u00e7 exponencial i un impacte revolucionari.<\/p>\n<p>En nom\u00e9s mig any, l&#039;aplicaci\u00f3 de t\u00e8cniques d&#039;IA s&#039;ha disparat, i la quantitat de models utilitzats s&#039;ha expandit massivament, cosa que reflecteix una adopci\u00f3 r\u00e0pida i una millora cont\u00ednua. La implementaci\u00f3 d&#039;IA no nom\u00e9s est\u00e0 en apogeu, sin\u00f3 que s&#039;ha transformat en un eix estrat\u00e8gic per a m\u00faltiples ind\u00fastries, atraient inversions significatives i la seva integraci\u00f3 en els processos de negocis ja \u00e9s ineludible.<\/p>\n<p>\u00c9s fonamental integrar la destresa humana amb la intel\u00b7lig\u00e8ncia artificial a la investigaci\u00f3 per assolir el m\u00e0xim potencial dels dos mons. \u00c9s imperatiu que els investigadors participin a cada fase del desenvolupament, des de la concepci\u00f3 i l&#039;enginyeria d&#039;indicacions fins a la implementaci\u00f3 i l&#039;an\u00e0lisi dels resultats de la IA. La supervisi\u00f3 humana \u00e9s essencial per contrarestar els biaixos que la IA, si no es gestiona amb compte, podria exacerbar.<\/p>\n<p>En un clima d&#039;inquietud sobre la qualitat i l&#039;autenticitat de la informaci\u00f3, s&#039;han erigit principis de responsabilitat que emfatitzen la privadesa, la propietat i la gesti\u00f3 de dades, subratllant la transcend\u00e8ncia del llinatge de la informaci\u00f3. A la nostra era, la proced\u00e8ncia de les dades \u00e9s tan crucial com les dades mateixes, i \u00e9s vital valorar com la nostra utilitzaci\u00f3 impacta en la propietat intel\u00b7lectual aliena.<\/p>\n<p>Els especialistes en investigaci\u00f3 de mercats argumenten que l&#039;efic\u00e0cia de la IA s&#039;enlla\u00e7a inseparablement a la integritat de les dades, un aspecte cr\u00edtic per a l&#039;entrenament de models d&#039;IA. El marc conceptual de les 6 R&#039;s ressalta la import\u00e0ncia de la Representativitat i la Rellev\u00e0ncia, aix\u00ed com la necessitat de garantir la confian\u00e7a (Reliability).<\/p>\n<p>Les dades sint\u00e8tiques emergeixen com una soluci\u00f3 efica\u00e7 als m\u00e8todes convencionals de recopilaci\u00f3 de dades, mantenint la supervisi\u00f3 humana com a component essencial. Experiments amb marques de renom han indagat com la personificaci\u00f3 mitjan\u00e7ant dades sint\u00e8tiques podria obrir noves vies d&#039;experimentaci\u00f3 i personalitzaci\u00f3.<\/p>\n<p>La travessia de marques pioneres amb la IA reflecteix l&#039;experi\u00e8ncia global de la ind\u00fastria: un optimisme inicial, superaci\u00f3 de reptes i una estabilitzaci\u00f3 posterior. Els assajos amb IA han evidenciat el seu valor en proporcionar perspectives noves sobre conceptes de productes i opinions de consumidors, revelant un potencial immens encara per explotar.<\/p>\n<p>El futur de la IA en investigaci\u00f3 \u00e9s favorable, ia m\u00e9s demana un abordatge prudent i reflexiu. Submergir-nos amb fervor i dedicaci\u00f3 a la IA \u00e9s crucial, igual que recon\u00e8ixer les nostres limitacions i mantenir una curiositat insaciable sobre el seu potencial. \u00c9s vital aplicar un marc d&#039;avaluaci\u00f3 rigor\u00f3s i garantir que la saviesa humana continu\u00ef complementant les capacitats de la IA.<\/p>\n<p><strong>Jordi Aymerich Martinez<\/strong><br \/>\nMain Partner at Hamilton Global Intelligence<\/p>\n<p><em>Novembre, 2023<\/em><\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>La incursi\u00f3 de la intel\u00b7lig\u00e8ncia artificial (IA) al teixit del m\u00f3n empresarial s&#039;assembla a una muntanya russa: emocionant i plena de promeses que tendim a sobreestimar a curt termini ia subestimar al llarg. Aquest fenomen s&#039;evidencia en la investigaci\u00f3 i el desenvolupament de productes, camps on la IA ha [\u2026]<\/p>","protected":false},"author":4,"featured_media":4786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[208,209],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Navegar en la cresta de la ola de la IA<\/title>\n<meta name=\"description\" content=\"Los ensayos con IA han evidenciado su valor al proporcionar perspectivas novedosas sobre conceptos de productos y opiniones de consumidores, revelando un potencial inmenso todav\u00eda por explotar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hamilton.global\/ca\/inteligencia-artificial-en-investigacion-mercados\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Navegar en la cresta de la ola de la IA\" \/>\n<meta property=\"og:description\" content=\"Los ensayos con IA han evidenciado su valor al proporcionar perspectivas novedosas sobre conceptos de productos y opiniones de consumidores, revelando un potencial inmenso todav\u00eda por explotar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hamilton.global\/ca\/inteligencia-artificial-en-investigacion-mercados\/\" \/>\n<meta property=\"og:site_name\" content=\"Hamilton\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-21T16:53:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-24T10:37:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hamilton.global\/wp-content\/uploads\/2023\/11\/Sailing-the-Crest-of-the-Wave-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hamilton Global\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hamilton Global\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hamilton.global\/inteligencia-artificial-en-investigacion-mercados\/\",\"url\":\"https:\/\/hamilton.global\/inteligencia-artificial-en-investigacion-mercados\/\",\"name\":\"Navegar en la cresta de la ola de la IA\",\"isPartOf\":{\"@id\":\"https:\/\/hamilton.global\/#website\"},\"datePublished\":\"2023-11-21T16:53:37+00:00\",\"dateModified\":\"2024-05-24T10:37:03+00:00\",\"author\":{\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/04c59c885965fbbc2b055ddaf624fdec\"},\"description\":\"Los ensayos con IA han evidenciado su valor al proporcionar perspectivas novedosas sobre conceptos de productos y opiniones de consumidores, revelando un potencial inmenso todav\u00eda por explotar.\",\"breadcrumb\":{\"@id\":\"https:\/\/hamilton.global\/inteligencia-artificial-en-investigacion-mercados\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hamilton.global\/inteligencia-artificial-en-investigacion-mercados\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hamilton.global\/inteligencia-artificial-en-investigacion-mercados\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hamilton.global\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Navegar en la cresta de la ola de la IA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hamilton.global\/#website\",\"url\":\"https:\/\/hamilton.global\/\",\"name\":\"Hamilton Global\",\"description\":\"Market Intelligence Consulting Company\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hamilton.global\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ca\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/04c59c885965fbbc2b055ddaf624fdec\",\"name\":\"Hamilton Global\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d6442301325aa2784b202079b4bf57e8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d6442301325aa2784b202079b4bf57e8?s=96&d=mm&r=g\",\"caption\":\"Hamilton Global\"},\"url\":\"https:\/\/hamilton.global\/ca\/author\/hamilton\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Navegar en la cresta de la ola de la IA","description":"Los ensayos con IA han evidenciado su valor al proporcionar perspectivas novedosas sobre conceptos de productos y opiniones de consumidores, revelando un potencial inmenso todav\u00eda por explotar.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hamilton.global\/ca\/inteligencia-artificial-en-investigacion-mercados\/","og_locale":"ca_ES","og_type":"article","og_title":"Navegar en la cresta de la ola de la IA","og_description":"Los ensayos con IA han evidenciado su valor al proporcionar perspectivas novedosas sobre conceptos de productos y opiniones de consumidores, revelando un potencial inmenso todav\u00eda por explotar.","og_url":"https:\/\/hamilton.global\/ca\/inteligencia-artificial-en-investigacion-mercados\/","og_site_name":"Hamilton","article_published_time":"2023-11-21T16:53:37+00:00","article_modified_time":"2024-05-24T10:37:03+00:00","og_image":[{"width":700,"height":300,"url":"https:\/\/hamilton.global\/wp-content\/uploads\/2023\/11\/Sailing-the-Crest-of-the-Wave-2.jpg","type":"image\/jpeg"}],"author":"Hamilton Global","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"Hamilton Global","Temps estimat de lectura":"3 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hamilton.global\/inteligencia-artificial-en-investigacion-mercados\/","url":"https:\/\/hamilton.global\/inteligencia-artificial-en-investigacion-mercados\/","name":"Navegar en la cresta de la ola de la IA","isPartOf":{"@id":"https:\/\/hamilton.global\/#website"},"datePublished":"2023-11-21T16:53:37+00:00","dateModified":"2024-05-24T10:37:03+00:00","author":{"@id":"https:\/\/hamilton.global\/#\/schema\/person\/04c59c885965fbbc2b055ddaf624fdec"},"description":"Los ensayos con IA han evidenciado su valor al proporcionar perspectivas novedosas sobre conceptos de productos y opiniones de consumidores, revelando un potencial inmenso todav\u00eda por explotar.","breadcrumb":{"@id":"https:\/\/hamilton.global\/inteligencia-artificial-en-investigacion-mercados\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hamilton.global\/inteligencia-artificial-en-investigacion-mercados\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/hamilton.global\/inteligencia-artificial-en-investigacion-mercados\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hamilton.global\/"},{"@type":"ListItem","position":2,"name":"Navegar en la cresta de la ola de la IA"}]},{"@type":"WebSite","@id":"https:\/\/hamilton.global\/#website","url":"https:\/\/hamilton.global\/","name":"Hamilton Global","description":"Market Intelligence Consulting Company","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hamilton.global\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ca"},{"@type":"Person","@id":"https:\/\/hamilton.global\/#\/schema\/person\/04c59c885965fbbc2b055ddaf624fdec","name":"Hamilton Global","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/hamilton.global\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d6442301325aa2784b202079b4bf57e8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d6442301325aa2784b202079b4bf57e8?s=96&d=mm&r=g","caption":"Hamilton Global"},"url":"https:\/\/hamilton.global\/ca\/author\/hamilton\/"}]}},"_links":{"self":[{"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/posts\/4772"}],"collection":[{"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/comments?post=4772"}],"version-history":[{"count":5,"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/posts\/4772\/revisions"}],"predecessor-version":[{"id":4781,"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/posts\/4772\/revisions\/4781"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/media\/4786"}],"wp:attachment":[{"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/media?parent=4772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/categories?post=4772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/tags?post=4772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}